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By: CDI     Published Date: Feb 10, 2009
White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.
Tags : connectdirect, cdi, lead generation, high-technology marketers, white papers, webinars, potential leads, lead generation & automation
     CDI
By: ActiveProspect, Inc.     Published Date: Sep 19, 2013
In this whitepaper, provided by the law firm of Klein Moynihan Turco LLP (KMT) and ActiveProspect, a marketing SaaS provider, offers a comprehensive overview of the legal aspects of the new TCPA regulations and simple solution to verify and store proof of consent for Internet leads in order to comply with the new regulations.
Tags : tcpa, tcpa regulations, tcpa compliance, tcpa class action, telemarketing, telemarketing compliance, telemarketing regulations, telemarketing rules
     ActiveProspect, Inc.
By: ActiveProspect, Inc.     Published Date: Sep 19, 2013
In this whitepaper, provided by the law firm of Klein Moynihan Turco LLP (KMT) and ActiveProspect, a marketing SaaS provider, offers a comprehensive overview of the legal aspects of the new TCPA regulations and simple solution to verify and store proof of consent for Internet leads in order to comply with the new regulations.
Tags : tcpa, tcpa regulations, tcpa compliance, tcpa class action, telemarketing, telemarketing compliance, telemarketing regulations, telemarketing rules
     ActiveProspect, Inc.
By: Cornerstone OnDemand     Published Date: Sep 13, 2016
Investing in talent management software leads to bottom line results, but only if you’ve identified your company’s needs and goals, and know what questions to ask vendors. Instead of taking a “shop ‘till you drop” approach (where you risk looking forever, but end up with nothing except headaches and wasted resources), check out this how-to guide for successfully finding the right talent management tools to truly implement your company’s vision!
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     Cornerstone OnDemand
By: BMC Software     Published Date: Dec 21, 2011
Read this whitepaper to find out just how valuable a consolidation effort can be.
Tags : consolidate, schedulers, infrastructure, enterprise, workloads, enterprise workload, mttr, unified solution
     BMC Software
By: Marketo     Published Date: Jul 13, 2015
Download this ebook to learn more about creating a lead nurturing strategy.
Tags : lead nurturing, lead nurture, generating leads, management processes, workflow issues, marketing automation, crm
     Marketo
By: Intercom     Published Date: Apr 05, 2018
One of the most effective channels for fueling your startup’s growth is online advertising. Yet advertising can also set a startup back. At best, spammy, impersonal ads will hurt your reputation. At worst, your audience tunes out your ads entirely.
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     Intercom
By: SurveyMonkey     Published Date: Aug 25, 2015
How do you use surveys to test concepts by taking the guesswork out of your big decisions?
Tags : ads, logos, packaging, surveymonkey, survey, key metrics, concept testing, relevance
     SurveyMonkey
By: TeamQuest     Published Date: Jul 11, 2014
It is very common for an IT organization to manage system performance in a reactionary fashion, analyzing and correcting performance problems as users report them. When problems occur, hopefully system administrators have tools necessary to quickly analyze and remedy the situation. In a perfect world, administrators prepare in advance in order to avoid performance bottlenecks altogether, using capacity planning tools to predict in advance how servers should be configured to adequately handle future workloads.
Tags : teamquest, capacity planning, system performance, administrators, workloads
     TeamQuest
By: Intercom     Published Date: Apr 05, 2018
Until relatively recently, salespeople were not too enthusiastic about the idea of using live chat for sales. We saw it as taking away our power to prioritize our time for leads and instead gave that power to whoever happens to be online at that moment.
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     Intercom
By: HotSchedules     Published Date: Mar 28, 2019
Let’s just say it — inefficient restaurant employee scheduling practices can be Hell for managers. Trying to manage schedules with spreadsheets, sticky notes, missed phone calls and text messages isn’t just source of pain for your employees — it can also do more damage to your business than you might expect, including unnecessary labor spend, increased employee turnover and decreased customer satisfaction. In this eBook, we’re going to take a journey through the 9 Circles of Restaurant Employee Scheduling Hell and outline tangible paths to scheduling and labor management salvation.
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     HotSchedules
By: Kaon     Published Date: Jul 29, 2011
Download this white paper to learn more on how to unify your marketing message across all channels, reduce product marking expenses, and excite and engage customers with product and solution demonstrations.
Tags : kaon, products, problem solving, resolution, virtual product model, sales demonstration, product roadshows, multi-channel marketing
     Kaon
By: Intercom     Published Date: Apr 05, 2018
The process of qualifying leads through live chat is a bit like dating or finding the right job.
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     Intercom
By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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     CloudTask
By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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     CloudTask
By: IBM APAC     Published Date: Apr 26, 2017
Moving workloads from an on-premise software-defined data center to the cloud is an extremely stressful time for CIOs. But with the powerful IBM-VMware alliance, businesses can now extend their VMware workloads from on-premises environment to the IBM® Cloud within hours, not weeks.
Tags : ibm cloud, vmware, cloud, cios, best practices
     IBM APAC
By: ClickExpress     Published Date: May 01, 2013
The cost of ineffective customer service visits isn't just in money: the greater cost is in customer satisfaction. When a mobile workforce employee doesn't arrive on time, is missing equipment, or doesn't resolve the issue on the first visit, it leads to customer dissatisfaction, lost business, and today, public complaints in the media and social networks. Every single service organization understands the crucial value of great customer service. Every single visit to a customer is critical. In this paper, we reveal the 3 steps to a great visit every time.
Tags : employees, customer, mobile, workforce, organization, service
     ClickExpress
By: SocialChorus     Published Date: Feb 10, 2015
Today’s modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers won’t even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling. This guide will give you what you need to get your sales team ready to master social selling — in just 2 minutes a day.
Tags : social selling, social media, best practices, social selling platform, modern buyer, emerging marketing, business intelligence, market research
     SocialChorus
By: Tharpe Robbins     Published Date: Jun 23, 2014
Do you recall the commercial a cellular provider once ran a that displayed cellular-connection “bars” above people’s heads to indicate the signal strength of the connection? Maybe that’s the way we can all look at employee engagement. Employee engagement is measurable, and we call that engagement signal strength (ESS). It’s not a static score, but a dynamic measurement that may change every day depending on what happens at work with a co-worker or supervisor, or at even home. This white paper from TharpeRobbins explains how you can understand your ESS and increase it with smart solutions.
Tags : employee engagement, rewards, awards, recognition, performance recognition, length of service recognition, organization performance, attract talent
     Tharpe Robbins
By: Intercom     Published Date: Apr 05, 2018
Word of mouth can only take a startup so far, which means advertising is an inevitable investment. So how do you advertise profitably? It begins with metrics.
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     Intercom
By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Tags : cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
     Cantaloupe
By: Citrix Online     Published Date: Jun 23, 2009
This new Quantum Leap Marketing white paper explores how to effectively market and sell services with Webinars so that you get even more mileage out of your services marketing budget.
Tags : quantum, webinar, citrix, sales leads, prospects, marketing budget, loyalty, sales generation
     Citrix Online
By: Druva     Published Date: Sep 27, 2017
Managing the backup and restore of virtual machines in a distributed environment is typically a convoluted process. Learn how a cloud-native platform for these data protection workloads enables organizations to reduce the demands on IT teams as well as their budgets.
Tags : vmware, data protection, cloud protection, native platforms
     Druva
By: EverString     Published Date: Jul 27, 2018
You have lots of leads, but finding the right match is getting harder and harder. You know the good leads are out there. They might even be looking for you. The trouble is, those good leads are hidden among so many bad ones. Your sales and marketing teams know this. They’re facing a deluge of data, not all of it reliable, and they’re trying to decode that data using outdated point solutions and imperfect criteria. Which means a lot of time spent running campaigns, initiating conversations and booking meetings that go nowhere. If this were the dating world, we’d be talking about a calendar full of bad first dates. Everyone’s “swiping right,” but no one’s truly matching. No one’s getting a second date. No one’s committing. Something just isn’t working. We can’t help you if you’re dating. But if you’re trying to sell your company’s products and services—well, the game is about to change. Instead of moving through a volume of potential customers as quickly as possible to build pipeline, th
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     EverString
By: Apptio     Published Date: Jul 16, 2019
Cloud migration is consistently one of the top priorities of technology leaders across the world today, but many are overwhelmed by trying to plan their cloud migration, struggling to prioritize workloads and unsure of the cost implications.. Download this white paper to discover the 5 key steps for cloud migration based on the best practices of today’s most successful IT leaders: - Baseline TCO resources (cloud, on-premises, hybrid) - Map current on-premises resources to cloud offerings - Evaluate and prioritize migration strategy - Calculate migration costs - Define success metrics
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     Apptio
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