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By: LogMeIn     Published Date: Jun 23, 2015
This white paper reveals how to become mobile-minded enough to win with customers.
Tags : mobility, mobile-minded, mobile devices, go mobile, customer relationship, customer engagement, smartphones, tablets
     LogMeIn
By: Oracle     Published Date: Dec 11, 2014
"It’s not a secret: Your prospects are learning about your products without your help. The hidden sales cycle has emerged over the past decade as the world has moved online. Before, the only way customers and prospects could get information about your products and services was by talking to you. Today, talking to you is the last thing they do. By the time they finally get in touch, most of them will have made their decisions. No more than ever, you must have a strategy in place to engage prospects anytime. Download: “Are you Taking Advantage of the Hidden Sales Cycle?” "
Tags : sales cycle, oracle, eloqua, online information, eguide
     Oracle
By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
Tags : adobe, technology, marketing, cmo, campaign management, customer, data, solutions
     Adobe
By: AWS     Published Date: Nov 07, 2018
As more enterprises are moving some, if not all of their data and applications to the cloud – cost effectiveness, network performance and security are top of mind. AT&T NetBond for Cloud provides a dynamic, private connect to Amazon Web Services (AWS). Its enhanced infrastructure makes it easier to securely connect applications, platforms, and services. With AT&T NetBond for Cloud, customers are getting a single, end-to-end solution from one provider that allows them to maintain a hybrid environment, meaning that can utilize their current investments in their on-premises infrastructure and strategy. Download this eBook to learn how AT&T NetBond® can accelerate your journey to the cloud, improve ROI and secure your applications. Join our webinar to learn - Why Aira chose AT&T NetBond® to establish a global network connecting smart glasses to trained, professional agents - Best practices for quickly shifting network capacity to meet changing demands in real-time - How to take advantag
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     AWS
By: Schneider Electric     Published Date: Mar 28, 2019
Attracting Investors Webinar: With more than $18 billion in M&A activity in the first half of last year alone, the colocation industry is riding the bubble of rapid growth. Colocation data center providers are being evaluated by a wide range of investors, with varying experience and perspectives. Understanding the evaluation criteria is a critical competency for attracting the right type of investor and investment to your colocation business. Steve Wallage, Managing Director of Broad Group Consulting, has led more than 30 due diligence projects and will discuss specific areas of focus including assessment of financials, management, customers, business plan, competitive positioning and future strategy and exit. By attending this presentation colocation providers will: • Hear how investors are assessing colocation providers • Understand different types of investor strategy and positioning • Explore actual case studies –success stories as well as examples where investors walked away • Walk away with a greater understanding of how to not only attract investment, but the right type of investor to propel their business growth
Tags : investors, schneider electric, - colocation provider, attracting investors, colo data center
     Schneider Electric
By: Schneider Electric     Published Date: Jun 07, 2019
Attracting Investors Webinar: With more than $18 billion in M&A activity in the first half of last year alone, the colocation industry is riding the bubble of rapid growth. Colocation data center providers are being evaluated by a wide range of investors, with varying experience and perspectives. Understanding the evaluation criteria is a critical competency for attracting the right type of investor and investment to your colocation business. Steve Wallage, Managing Director of Broad Group Consulting, has led more than 30 due diligence projects and will discuss specific areas of focus including assessment of financials, management, customers, business plan, competitive positioning and future strategy and exit. By attending this presentation colocation providers will: Hear how investors are assessing colocation providers Understand different types of investor strategy and positioning Explore actual case studies –success stories as well as examples where investors walked away Walk away with a greater understanding of how to not only attract investment, but the right type of investor to propel their business growth
Tags : investors, schneider electric, - colocation provider, attracting investors, colo data center
     Schneider Electric
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: FunMobility     Published Date: Aug 21, 2012
Going mobile can be challenging. "Beyond Check-ins, Mobile Strategies for the Future of Retail" will give insight on how marketers can capture consumers' attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers brands the opportunity to interact with customers beyond their brick and mortar stores. Find out how brands, CPGs and retailers can add real value to their customers' retail shopping experience.
Tags : crm, customer engagement, mobile, mobile strategy, webinar, emerging marketing, crm & customer care
     FunMobility
By: CA Technologies     Published Date: Jan 20, 2015
In the application economy, speed, innovation and quality have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition—insurance, banking, telecommunications or retail—or in a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. Within this transformation sphere, the development of “omnichannel” or “digitally-connected multi-channel” capabilities is a key priority. CA Technologies can help you deliver a consistent, integrated and quality customer experience, regardless of how your customers choose to interact with you.
Tags : enterprise mobility management, mobile devices, software, competitive advantage, strategic requirement
     CA Technologies
By: Bazaarvoice     Published Date: Sep 21, 2016
The challenge for brands and retailers is clear. To win during the holiday shopping season, they must: • Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting • Use the fragmented holiday shopping journey to their advantage – meeting shoppers in the moments that matter • Cut through the noise on Black Friday – and throughout holiday – to reach consumers with relevant, authentic messages that resonate
Tags : black friday, holiday shopping, holiday campaigns, customer messaging, customer targeting, holiday messaging strategy
     Bazaarvoice
By: The Relational Capital Group     Published Date: Nov 17, 2011
Groundbreaking research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge and behave towards one another. That insight could revolutionize your brand strategy.
Tags : brand, loyalty, customer, crm, retention, research, warmth, competence
     The Relational Capital Group
By: BMC ASEAN     Published Date: Dec 18, 2018
Today’s IT environments are so dynamic and complex that traditional manual administration makes it virtually impossible to keep pace with changing business opportunities and challenges, such as scaling to support new applications and users. Manual administration is not just unsustainable—it’s dangerous. Delays in responding to security threats and compliance issues can have devastating effects: • Security breaches • Failed audits • Financial losses • Loss of customers and reputation • Other serious business consequences To sustain a high level of security and compliance, IT teams must implement a comprehensive, aggressive automation strategy that establishes and tracks key performance indicators. Automation helps to optimize resources, increase efficiencies, lower costs and improve quality of service. This white paper describes principles and best practices for implementing automation as a strategic asset in the ongoing effort to achieve security and compliance excellence in a dynamic
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     BMC ASEAN
By: Nexmo     Published Date: Nov 26, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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     Nexmo
By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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     Nexmo
By: Nanorep     Published Date: Jan 25, 2016
This white paper reveals how a fluid, smooth customer experience generates positive feelings and return business.
Tags : customer experience, build a customer experience strategy, customer satisfaction, customer support, digital channels, online customer support, customer experience management, crm solutions/software
     Nanorep
By: Genesys     Published Date: Apr 25, 2013
This whitepaper discusses a deeper logic to multi-channel communication - addressing the needs of today’s media-savvy customer with your company’s need for an integrated strategy of core beliefs and a foundation to grow on.
Tags : customer service, collaboration, multi-channel communication, genesys, core beliefs, media-savvy customer
     Genesys
By: Nanorep     Published Date: Jan 25, 2016
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
Tags : customer experience, customer satisfaction, customer support, digital channels, online customer support, customer experience management, personalized content strategy, content strategy
     Nanorep
By: Interactive Intelligence     Published Date: Nov 10, 2010
The demand for customer centricity is not only increasing it's becoming the driving principle behind any successful customer service strategy. Learn more about the recommended approach to customer centricity, from Marlon Machado, Product Manager, IBM and Brad Herrington, Sr. Manager, Solutions Marketing, Interactive Intelligence.
Tags : interactive intelligence, ibm, customer service strategy, marketing segment, crm, cebp
     Interactive Intelligence
By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
Tags : search engine marketing, multichannel retailers, data science, retail marketing, online channels, traditional channels, optimizing marketing efforts, high-value customers
     IBM
By: IBM     Published Date: May 07, 2013
"Building game-changing mobile apps—from vision to execution The proliferation of mobile devices, from smartphones to tablets, is empowering customers all over the world. Now, they expect to engage with enterprises and brands on their terms. In order to get closer to customers and boost productivity, many companies are now investing in apps, with varying results. Read the paper to see why it pays to have an innovative, sound mobile app strategy in place—before looking to build compelling systems of engagement."
Tags : mobile, capitalizing, smarter commerce, customers, productivity, innovative
     IBM
By: Genesys     Published Date: Jan 24, 2013
This whitepaper discusses a deeper logic to multichannel communication - addressing the needs of today’s media-savvy customer with your company’s need for an integrated strategy of core beliefs and a foundation to grow on.
Tags : customer service, collaboration, multi-channel communication, genesys, core beliefs, media-savvy customer
     Genesys
By: Cisco and NVIDIA Corporation     Published Date: Oct 22, 2018
Citrix and Google are collaborating to bring the best, most secure way to deliver virtual apps and desktops from Google Cloud. The Citrix Workspace solutions traditionally installed on data center servers—including Citrix Virtual Apps and Desktops, Citrix Networking, and Citrix Content Collaboration (formerly known as Citrix ShareFile)—are now enabled on Google Cloud Platform services. Citrix enables customers to choose the workload deployment option that best aligns with their enterprise cloud strategy and offers a variety of ways to securely deploy Citrix solutions to meet unique application needs. Whether deployed on-premises, cloud-hosted, as a Citrix Workspace service, or with a service provider—customers choose how much and which components of app workloads to manage and when and where to securely deploy business apps, data, and desktops.
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     Cisco and NVIDIA Corporation
By: Hewlett Packard Enterprise     Published Date: Apr 26, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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     Hewlett Packard Enterprise
By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
Tags : marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle
     Merkle
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