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customer strategy

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By: Mitel     Published Date: Dec 15, 2016
With this digital customer experience shifting from a "nice to have" offering to an essential service, any business that interacts with its customers must have the right technology to deliver a consistent experience across all media, as well as a concrete strategy for this broadened scope of service. Check out our new white paper for an overview of the digital expectations and habits of today's digital consumer, as well as practical next steps for transforming customer experience from dated to digital.
Tags : customer experience, sms, email, web chat, social media, mobile
     Mitel
By: Mitel     Published Date: Dec 19, 2016
With this digital customer experience shifting from a "nice to have" offering to an essential service, any business that interacts with its customers must have the right technology to deliver a consistent experience across all media, as well as a concrete strategy for this broadened scope of service. Check out our new white paper for an overview of the digital expectations and habits of today's digital consumer, as well as practical next steps for transforming customer experience from dated to digital.
Tags : customer experience, sms, email, web chat, social media, mobile
     Mitel
By: Genesys     Published Date: Jun 11, 2013
Delivering exceptional multichannel customer service takes a coordinated effort across four dimensions — strategy, process, technology and people management.
Tags : value-added, customer service, media, voice, strategy, multichannel, people management, process
     Genesys
By: SAP     Published Date: Sep 10, 2009
Learn why insurers need a 360-degree view of each customer covering his or her entire experience with the company in order to provide products and service that stand out from the crowd. See how IT that supports integrated, end-to-end business processes can also increase insurer responsiveness and customer loyalty.
Tags : sap, customer value, insurance, integration, it strategy, erp, automation, bpm
     SAP
By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Oracle     Published Date: Nov 01, 2013
One of the biggest challenges facing companies is how to serve consumers in an environment where customer engagement is rapidly shifting. With the consumerization of customer service taking root, implementing a successful customer service experience strategy means enterprises need to be agile enough to serve customers on the their own terms across all channels.  This business guide shares best practices for how to do this successfully.
Tags : zenithoptimedia, oracle, deploying customer service, the cloud, cloud deployment, customer experience strategy, economically palatable, implementation
     Oracle
By: Oracle     Published Date: Nov 13, 2013
One of the biggest challenges facing companies is how to serve consumers in an environment where customer engagement is rapidly shifting. With the consumerization of customer service taking root, implementing a successful customer service experience strategy means enterprises need to be agile enough to serve customers on the their own terms across all channels.  This business guide shares best practices for how to do this successfully.
Tags : zenithoptimedia, oracle, deploying customer service, the cloud, cloud deployment, customer experience strategy, economically palatable, implementation
     Oracle
By: Adobe     Published Date: Jun 16, 2017
Find out how companies that embed design thinking in digital CX strategy achieve tangible business benefits. Download this paper now.
Tags : creative, customer experience, digital strategy, digital transformation, customer experience management
     Adobe
By: SmartFocus     Published Date: Mar 09, 2015
Successful marketers are waking up to the power of context. Contextualization enables marketers to better understand their customer and their journey – in any moment – and instantly engage them with personal, relevant messages that drive sales and responses.
Tags : personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
     SmartFocus
By: SAP     Published Date: Mar 28, 2011
Consider five key service process platforms that are shaping the future - as companies look to service to keep pace with customer expectations. Service income is accelerating. Technology is changing the competitive game, and smart companies need the proper IT strategy to make sure they deploy it for profitability.
Tags : customer loyalty, service profitability, sap, sap crm, value creation
     SAP
By: SAP Inc.     Published Date: Jun 16, 2009
Consider five key service process platforms that are shaping the future – as companies look to service to keep pace with customer expectations. Service income is accelerating. Technology is changing the competitive game, and smart companies need the proper IT strategy to make sure they deploy it for profitability.
Tags : sap, customer service, it strategy, customer expectations
     SAP Inc.
By: Vindicia     Published Date: Jun 17, 2014
Many digital offerings are sold on a subscription and recurring basis. Bring Digital Goods and Subscribers Together - this eBook gives you nine essentials for acquiring subscription and recurring revenue customers.
Tags : subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software, subscription billing platform, subscription billing company, subscription billing business models
     Vindicia
By: Vindicia     Published Date: Jun 17, 2014
The eBook ‘Digital Age / Digital Goods’ provides information on the various components you’ll want to address while you test an acquisition mix best suited for your organization, and your target audience.
Tags : subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software, subscription billing platform, subscription billing company, subscription billing business models
     Vindicia
By: Esker     Published Date: Jan 08, 2019
Order management inefficiencies can cause a lot of headaches for today’s supply chain leaders — particularly those focused on customer fulfillment. This guidebook explores why digital optimization is an effective strategy for navigating these challenges, and examines the benefits that an AI-driven automated order management solution can bring, including: • Increased order processing speed & accuracy • Enhanced visibility, mobility & collaboration • Improved customer satisfaction & future business opportunities
Tags : 
     Esker
By: Dyn     Published Date: Nov 03, 2016
We all know that hybrid cloud adoption is exploding, with 80% of enterprises having at least some infrastructure in the cloud. This growth includes increased use of the internet to deliver applications, sites and services to employees, partners and customers. These companies need an internet performance management (IPM) strategy to ensure those services reach users effectively, starting with DNS. Join Trip Kucera and Dyn VP, Gary Sloper, as they discuss the impact of cloud and internet infrastructure across the cloud adoption lifecycle. Key focus points include: • Optimizing round trip times and latency, from time to first byte, to internet routing • Understanding and comparing cloud service providers • Protecting your service from route hijacks, DDoS attacks and mitigating vulnerabilities. Watch this short Video Webinar and learn how focusing on the DNS layer can help you plan, migrate and optimize your way to cloud success!
Tags : dyn, dns, hybrid, hybrid cloud, ipm
     Dyn
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
Tags : customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm
     Selligent Marketing Cloud
By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
Tags : digital customer service, contact center, digital channel, ebook
     Genesys
By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment a
Tags : 
     Google Analytics 360 Suite
By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
Tags : 
     Google Analytics 360 Suite
By: Gigamon     Published Date: Sep 03, 2019
Banking institutions worldwide are expanding their digital capabilities to meet evolving customer expectations and keep pace with new digital banking trends. As financial services firms increasingly embrace a multicloud strategy to achieve greater agility and cost savings, pervasive visibility across data centres and cloud environments is paramount to meet evolving security and compliance requirements.
Tags : 
     Gigamon
By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
Tags : 
     Adobe
By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
Tags : 
     Iterable
By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europe’s leading retailers are embracing this change.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: Splunk     Published Date: Aug 17, 2018
IT organizations are now responsible for delivering seamless customer experiences while preventing outages and managing an increasing number of systems. With growing responsibility placed on IT, there is an opportunity to drive strategy for company-wide business processes and operations. Companies using machine data powered platforms like Splunk collect disparate data types to quickly troubleshoot and monitor systems. By adding predictive capabilities, IT can glean critical insights for the business and develop strategic initiatives on issues that matter. Download the white paper “Embracing the Strategic Opportunity of IT” to learn how to: Enable a business aware IT organization Unlock operational efficiencies Solve problems with predictive analytics
Tags : it event management, it event management tool, event logs, aiops platform, what is aiops, aiops vendor, market guide for aiops platforms, guide for aiops platforms
     Splunk
By: Oracle     Published Date: Oct 22, 2015
In high volume, low margin grocery retailing, merchants have to be on their toes when it comes to driving customer demand and loyalty. This comprehensive eBook details the essential steps required to enable a commerce anywhere strategy in grocery retail. With specific attention to developing a strategy, optimizing inventory, ensuring planning is targeted and scientific, and the power of real-time analytics will provide the reader an actionable plan for success.
Tags : oracle retail. grocery retailing
     Oracle
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