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digital experience

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By: Forrester Research     Published Date: Jun 11, 2018
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver. We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
Tags : cio, marketers, business, digital, customers
     Forrester Research
By: Cisco     Published Date: Jan 16, 2015
The term “perfect storm” is used to describe when several forces come together and create a large, single event that has transformative effects. A technology perfect storm took place in the 1990s when Internet services, low-cost home computers, browsers and affordable broadband all came together and created the Internet revolution. This revolution launched an entirely new economic model that sparked new ways of doing business, changed the way we work, and allowed us to blend our personal and professional lives. At first, these new ways of working were the exception. But the transformation to an Internet-based work style is now complete, and this style has become very much the norm. Businesses that embraced the Internet in its early days gained a significant advantage over their competitors; those that did not became irrelevant very quickly.
Tags : digital experience, internet, perfect storm, transformative effects, technology, computers, revolution, browsers
     Cisco
By: Cisco     Published Date: May 14, 2015
The shift to mobile and cloud computing is imperative for all company leaders because it facilitates the digitization of the business and advances new ways to enable employees and serve customers.
Tags : cisco, catalyst, networks, byod, mobile computing, wifi, cloud computing
     Cisco
By: Cisco     Published Date: Aug 03, 2015
Elevate the customer digital experience.
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     Cisco
By: Tenable     Published Date: Nov 06, 2018
How are your peers securing the expanding attack surface within and beyond the traditional perimeter? Digital transformation is putting pressure on every organizational function – especially IT security. Whether it’s discovering short-lived assets like containers, assessing the state of cloud environments, or maintaining the security of web applications, accurately understanding and reducing cyber risk across your entire attack surface is a growing challenge. To give you perspective and insights into how other InfoSec leaders are addressing this challenge, join us at 2pm ET, March 15, 2018 for “Panel Webinar: Reducing Cyber Exposure from Cloud to Containers.” Tenable has assembled a panel of experts who will share their experiences and respond to your questions. Topics covered will include: Making the attack surface as small as possible Understanding asset priority and location Expanding visibility and control over assets beyond the perimeter Enhancing basic security practices to ac
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     Tenable
By: Dynatrace     Published Date: Apr 26, 2017
Digital business accounts for nearly a quarter of the world’s economy today, but many organizations still lack a complete view of the digital customer experience they’re delivering. That lack of clarity impedes business success. In this executive brief, MIT Technology Review describes how DPM can help bridge that gap.
Tags : customer experience, digital perforamnce, it performance, digital experience, digital experience monitoring
     Dynatrace
By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience
     Webtrends
By: IBM     Published Date: Jan 17, 2017
Watch to learn more about how cognitive content management from IBM will help you deliver just the right digital experience at just the right moment creating an iconic brand experience.
Tags : ibm, commerce, cognitive content management, brand experience
     IBM
By: Box     Published Date: Jun 22, 2018
• Business is changing faster than ever, and disruptors doing things in digital ways are leading the charge in just about every market. If you're not already managing your content in the cloud, it’s time to make a shift. • With Box, teams are unified, collaboration is sped up and productivity is amplified. This ebook illustrates how real Box customers are using the power of the cloud to get every part of their extended enterprise working together, from mobile productivity to streamlined business processes. o Marketing collaboration is integrated when internal teams and external partners work from one digital hub o Sales teams and workers in the field are empowered across any device with mobile productivity o HR streamlines processes for better team workflow and a stronger onboarding experience • To read how Box customers are using Cloud Content Management to enact practical transformation across teams, and to find out how you too can use Box to benefit every line of business within
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     Box
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm, interactive/pr agencies, content management systems, interactive marketing
     Adobe
By: Bronto     Published Date: Jan 02, 2014
Attention digital marketers, we are no longer in control. Whether they realize the true strength of their powers or not, consumers now have the upper hand of the digital marketing experience. Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement.By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining 5 chapters over the next few weeks.
Tags : lifecycle marketing, customer engagement, e-commerce marketing, acquiring subscribers, customer experience/engagement
     Bronto
By: Cactus Commerce     Published Date: Jul 20, 2011
Download this whitepaper to gain insight into retailers that were faced with the challenge of presenting the best possible online experience and how they were able to offer extended features and functionality to their customers.
Tags : cactus commerce, commercelive, microsoft e-commerce, cross channel e-commerce solution, e-commerce platform, digital e-commerce solution, e-commerce web design, sharepoint ecommerce solution
     Cactus Commerce
By: MindTouch     Published Date: Mar 18, 2019
The recent groundswell around customer centrism and knowledge management (KM) is no coincidence. Today’s customer journey is far more expansive and layered. Customers, conditioned by the vast availability of convenient digital experiences, have come to prefer digital channels. And their expectations are high.
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     MindTouch
By: MuleSoft     Published Date: Apr 23, 2019
Digital transformation is front and center and this year, it’s all about connecting the customer experience. MuleSoft surveyed 650 IT leaders from global enterprises. The research shows that the vast majority (97%) of companies are currently undertaking or planning to undertake digital transformation initiatives. Nine out of 10 IT leaders believe if they don’t complete those initiatives, their companies will lose revenue. How does your company stack up? Download the 2019 Connectivity benchmark report to find out: The top digital trends of 2019. The evolving role of IT as a business catalyst. Which strategies leading enterprises are adopting to get ahead.
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     MuleSoft
By: Optimizely     Published Date: Apr 06, 2018
Welcome to the conversion best practices toolkit from Optimizely! You’re already one step closer to delivering meaningful digital experiences and turning prospects into customers. In an increasingly competitive landscape where customers demand more from their digital interactions with companies across a growing number of communication channels, customer acquisition can be a big challenge. In this toolkit, you’ll find a variety of resources aimed at helping you identify conversion optimization opportunities and acquire new customers with greater efficiency.
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     Optimizely
By: Sauce Labs     Published Date: May 30, 2018
Today’s modern development disciplines -- whether Agile, Continuous Integration (CI) or Continuous Delivery (CD) -- have completely transformed how teams develop and deliver applications. Companies that need to compete in today’s fast-paced digital economy must also transform how they test. Successful teams know the secret sauce to delivering high quality digital experiences fast is continuous testing. This paper will define continuous testing, explain what it is, why it’s important, and the core elements and tactical changes development and QA teams need to make in order to succeed at this emerging practice.
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     Sauce Labs
By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
Tags : digital experience, ibm, software
     Group M_IBM Q1'18
By: Citrix     Published Date: Oct 20, 2016
This whitepaper explores how retailers must consider a number of important technological trends when developing strategies to support an exceptional customer and employee experience.
Tags : customer experience, customer relationship, customer service, strategies for digital retail, digital experience, cloud computing, citrix, crm solutions/software
     Citrix
By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
Tags : ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience
     IBM
By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
Tags : ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing
     IBM
By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
Tags : roi, marketing, cmo, resources, modern, cloud, digital age, resources
     Oracle
By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
Tags : engagement, advocacy, revenue, marketing cloud, oracle
     Oracle
By: Cisco     Published Date: Dec 21, 2016
Located at a hub of innovation, Hyatt Regency Santa Clara caters to sophisticated, technology-savvy guests. This made it the perfect location for Hyatt Hotels to use as a model property in its quest to create the digital hotel of the future. Wi-Fi is one of the most visible services a hotel provides, and is crucial to guest experiences and loyalty. “We had limited Wi-Fi coverage that was not designed for the modern, mobile digital guest,” explains Dania Duke, general manager at Hyatt Regency Santa Clara. “We quickly learned that to stay competitive in Silicon Valley, we need to have the fastest, best Wi-Fi available.”
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     Cisco
By: Juniper Networks     Published Date: Aug 10, 2017
The digital, connected world is fundamentally changing the dynamics of the financial services industry. Consumers expect anytime and anywhere access with a customer experience commensurate with the Internet world, while fintech start-ups disrupt established value chains, driving a need to deliver faster innovation. This is creating tremendous pressure on the network, with escalating demands for performance and agility, while cost control and compliance imperatives remain as dominant as ever. This paper looks at optimal strategies for CIOs and CTOs, exploring how the future network needs to evolve to both drive operational effectiveness and enable business change, while assessing key investment and strategic considerations for equipping the network for the digital financial institution.
Tags : security information, security management, event management, system security, system management, risk management, security infrastructure, it infrastructure
     Juniper Networks
By: Google Apigee     Published Date: Feb 15, 2019
This is the age of API-driven businesses and enterprises need to create great developer experiences to build an ecosystem for their APIs. Many enterprises now view developers as one of the most essential actors in their value chains—the people who translate digital assets into digital experiences that move the business needle. Google Cloud’s new eBook, Creating World-Class Developer Experiences, takes a deeper look at creating world-class developer experiences. Learn about best practices for engaging developers and how to launch a developer portal that speeds adoption or your API products.. Explore how to delight developers and grow API programs with field-tested best practices, real-world use cases and a checklist to help your team get started. What's Inside? ? Field-tested best practices to delight developers and grow API programs ? Real-world use case: AccuWeather ? Developer experience checklist CTA: Download eBook
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     Google Apigee
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