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By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Zilliant     Published Date: Oct 11, 2019
Professional buyers increasingly expect a hassle-free, fully digital experience with visibility into pricing. Electrical products in particular are a major growth area for Amazon Business and other digital entrants, some of whom undercut the market with bottom-barrel prices. It can be scary out there, but only if you don’t have a plan. This whitepaper provides a playbook for: • Reimagining how you tackle pricing challenges • Dynamically responding to cost changes • Embracing the right technology • Going the extra mile with services that Amazon can’t match If you’re making the leap to eCommerce or bolstering an existing online presence to meet customer expectations, pricing cannot be an afterthought. In digital channels, pricing rigor - including effectively maintaining market-aligned customer-specific and system prices and setting up relevant price profiles - becomes even more important as it is more transparent to customers. Give your buyers what they want without sacrificing the marg
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     Zilliant
By: E-SignLive by Silanis     Published Date: Jan 29, 2014
In property and casualty insurance, closing new business quickly is key. The longer you leave documents on the kitchen table for signature, the higher the risk of drop-off. Today, people are online. That’s where they want to do business, and they are rewarding carriers and agents who can provide a fast and convenient digital experience. This eBook shows you how P&C companies of all sizes are using electronic signature technology get documents securely signed online – on any mobile device or computer, from anywhere, in minutes.
Tags : silanis, e-signatures, electronic signatures, insurance, property, casualty, security, legality
     E-SignLive by Silanis
By: Motorola Solutions     Published Date: Aug 14, 2019
n hospitality, communication is the key to customer satisfaction, helping businesses create the ideal guest experience while driving efficiencies that save valuable time and resources. In the quest to craft a better, safer experience, for both guests and employees, digital communication is playing an increasingly important role. As communications technology continues to reshape the hospitality landscape, questions remain for businesses striving to achieve the best customer experience possible.
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     Motorola Solutions
By: Gigamon     Published Date: Sep 03, 2019
Network operations teams can no longer ignore the application layer. Application experience can make or break a digital enterprise, and today most enterprises are digital. To deliver optimal performance, network operations tools must be application-aware. However, application-awareness in the network and security tool layer is expensive and difficult to scale. Enterprises can mitigate these challenges with a network visibility architecture that includes application-aware network packet brokers (NPBs). EMA recommends that today’s network operations teams modernize their approach with full application visibility. EMA research has found that network teams are increasingly focused on directly addressing security risk reduction, service quality, end-user experience, and application performance. All of these new network operations benchmarks will require deeper application-level visibility. For instance, a network team focused on service quality will want to take a top-down approach to perfo
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     Gigamon
By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Email provides the wedge into customer-obsessed marketing Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations don't work. Yet most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer focused. Email marketing – the workhorse of the marketers’ toolkit – can provide a way to launch customer obsessed marketing at your firm, if you use it as more than just a promotional vehicle. marketers need a more advanced email marketing program. 95% believe they would benefit from it. 64% agree that they use their email marketing program as a strategic asset for innovation But it’s difficult to achieve. 91% experience challenges, including lack of budget, vision, and cross-collaboration WHY TARGET AUDIENCE SHOULD CARE? Smart CMOs re
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     Adobe
By: Intel Corp.     Published Date: May 15, 2018
Organizations today are undertaking tremendous digital transformations. They are adopting new technologies to identify new marketplace opportunities, enhance the customer experience, increase internal efficiencies and more. Meet end- user expectations and enterprise IT requirements using PCs equipped with next- generation Intel Core vPro processors.
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     Intel Corp.
By: VMware AirWatch     Published Date: Sep 21, 2016
Digital transformation (DX) is the driving force behind new worldwide initiatives in financial services. However, a recent IDC survey discovered that fewer than 5% of institutions have started or completed a digital transformation strategy. Historically, financial institutions focused on the use of mobility to directly drive improved customer experiences to their customers' devices. However, as consumer sophistication with mobility increases — particularly among younger generations —so too does the need to enable mobility for the enterprise worker. This Market Spotlight explores these issues in the larger DX context.
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     VMware AirWatch
By: CDW     Published Date: Apr 04, 2016
The world is increasingly digital, with interactions and experiences delivered to a variety of users across a range of locations and devices. The modern workplace should follow users wherever they roam, deliver a superior experience, and drive productivity. Hewlett Packard Enterprise helps companies deliver rich digital and mobile experiences to users, including employees, customers, and guests, by extending their capabilities in app development, mobile connectivity, and collaboration.
Tags : productivity, best practices, business intelligence, business management
     CDW
By: CDW-HPE Servers     Published Date: Apr 07, 2016
The world is increasingly digital, with interactions and experiences delivered to a variety of users across a range of locations and devices. The modern workplace should follow users wherever they roam, deliver a superior experience, and drive productivity. Hewlett Packard Enterprise helps companies deliver rich digital and mobile experiences to users, including employees, customers, and guests, by extending their capabilities in app development, mobile connectivity, and collaboration.
Tags : productivity, best practices, business intelligence, business management
     CDW-HPE Servers
By: Moxie     Published Date: Nov 01, 2017
Get an insider’s view on the newest contextual guidance tool that is expanding customer relationships through a virtual online concierge.
Tags : customer relationships, virtual online concierge, digital guidance, customer experience, customer engagement
     Moxie
By: Equinix EMEA     Published Date: Mar 21, 2019
FreedomPay, a leader in global digital commerce solutions, wanted to expand its global presence in the United Kingdom and Asia Pacific while reinforcing business infrastructure, expanding storage to the cloud and providing a more security shopping experience. The company leveraged an Interconnection Oriented Architecture™ (IOA®) strategy on Platform Equinix along with other design and deployment partners to achieve its goals and realize $1 million saving in CAPEX and OPEX costs. To find out more, download this case study today.
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     Equinix EMEA
By: Gigamon     Published Date: Mar 26, 2019
Read this ESG research brief to learn how to improve visibility across distributed computing environments without increasing staff or tools. Download “The Importance of a Common Distributed Data Services Layer” to learn why ensuring visibility in a distributed network environment is crucial and how a common distributed data services layer to collect, process and share data ensures that network operations teams are able to provide better digital experiences, mitigate risk and respond to changing environments.
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     Gigamon
By: Gigamon     Published Date: Jun 10, 2019
Read this ESG research brief to learn how to improve visibility across distributed computing environments without increasing staff or tools. Download “The Importance of a Common Distributed Data Services Layer” to learn why ensuring visibility in a distributed network environment is crucial and how a common distributed data services layer to collect, process and share data ensures that network operations teams are able to provide better digital experiences, mitigate risk and respond to changing environments.
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     Gigamon
By: Gigamon     Published Date: Feb 20, 2019
Read this ESG research brief to learn how to improve visibility across distributed computing environments without increasing staff or tools. Download “The Importance of a Common Distributed Data Services Layer” to learn why ensuring visibility in a distributed network environment is crucial and how a common distributed data services layer to collect, process and share data ensures that network operations teams are able to provide better digital experiences, mitigate risk and respond to changing environments.
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     Gigamon
By: Progress     Published Date: Jan 09, 2017
Did you know? • 86% of organizations say they have 2 years to make inroads with digital transformation • 55% say they have a year or less, before they begin to suffer financially or from competitive threats • 59% are worried they may be too late To help you evaluate your organizational readiness for digital transformation, we put together a package to help you measure your current capabilities—from a technology and organizational perspective—as well as some information to help you plan ahead. The Digital Transformation Kit contains: • CMS Evaluation Guide: Learn about CMS capabilities that can enhance the customer experience • Digital Marketing Maturity Guide: Rate your usage of digital marketing technology • Data-Driven Marketing e-Book: Learn how to use the power of your data to drive growth
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     Progress
By: Akamai Technologies     Published Date: Mar 19, 2019
Whether you're focused on public-facing websites or your company's assets and users, as someone who cares about digital security, your life is dominated by these trends that characterize the state of all things security in 2019: Attacks are growing, evolving, and becoming more sophisticated. And the types of attacks we see are proliferating. How do you protect your crown jewels when the castle has no walls? The answer is at the edge. When you deploy security at the edge, you are protecting your changing assets closer to the attack itself and moving digital experiences closer to users. In essence, you're deploying a single pane of glass, an extension of your infrastructure, that sits between you - your users, your digital experiences - and the always-changing nature of today's digital environment.
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     Akamai Technologies
By: Movable Ink     Published Date: Apr 07, 2015
It’s not just another buzzword. Contextual marketing is paving the way forward because digital marketing today is broken. As we focus our marketing on utility and relevant content, we need to enhance the customer experience instead of interrupt it. Check out this eBook to learn all about contextual marketing and see real campaigns in action.
Tags : email marketing, contextual marketing, contextual email, ebook, email marketing ebook, email marketing examples, best contextual emails, email examples
     Movable Ink
By: IBM     Published Date: Jul 07, 2014
This demo is from the IBM Connect 2014 Opening General Session. It highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. The demo highlights new features coming in the platform, such as renditions, plus new integrations, such as with Brightcove, IBM Interact, and IBM Tealeaf.
Tags : ibm, connect, digital, customer lifecycle, management
     IBM
By: IBM     Published Date: Jun 11, 2014
Read this paper to discover how engaging in exceptional digital experiences redefines the ways we live, work and play.
Tags : ibm, ibm customer experience suite, ivm employee experience suite, digital experience, social business, social media, customer engagement, interactive marketing
     IBM
By: Sprinklr     Published Date: Jan 05, 2018
Here are five valuable insights into how top organizations like IBM, Microsoft, Nasdaq, and LVMH build marketing strategies of the future.
Tags : marketing strategy, content marketing, marketing performance, digital marketing, customer experience, customer journey
     Sprinklr
By: Adobe     Published Date: Aug 30, 2017
As customer expectations evolve alongside digital capabilities and channels, it’s not enough to offer cool experiences. Now they must be cool personal experiences that anticipate the customer’s needs and desires before even she knows about them. This change requires us to think much more broadly about how we use personalization. Already brands adopting strategies and tools for personalized experience design are gaining a sustainable competitive advantage over brands that aren’t.
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     Adobe
By: CyberSource EMEA     Published Date: May 04, 2018
Digital technology is creating change at a pace never seen before. Customers now expect speed, ease, choice and a personalised service. It makes customer experience key to success. And it sets merchants a challenge. To survive, and thrive, businesses need to stay agile in everything they do –including how they manage fraud. As the people who set the strategy that determines if an order is accepted or not, fraud teams have a pivotal role to play in improving customer experience and reducing risk. This makes fraud management more than a back-office utility. It’s a way to differentiate your business and achieve a competitive advantage. This is the question we put to three specialists from CyberSource – as well as Chris Monk from digital literacy agency Decoded. This report reflects their expert opinion, and explores: • The changing landscape for businesses. • The key challenges for fraud teams. • How to develop an agile fraud solution
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     CyberSource EMEA
By: FICO     Published Date: Feb 06, 2018
In a rapidly advancing and changing market, retailers need to be prepared for the unexpected, from the impacts of new payment options, to the challenges of new entrants and innovations, increasingly complex global supply chains and digitally empowered customers looking to direct their own shopping experience. While many retailers continue to keep in-store and on-line interactions separate, the leading retailers understand that all channels must be seamlessly integrated to help ensure success — including optimizing logistics for a smarter shopping experience, managing or sourcing on-line inventory to respond to consumer demand, striking the right balance between customer satisfaction and maximising return, and space optimization in the store itself.
Tags : customer, loyalty, inventory, optimization, cost, reduction
     FICO
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