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By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
Tags : 2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing
     Selligent Marketing Cloud
By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
Tags : ave, trendkite, marketing
     TrendKite
By: Menlo Security     Published Date: Jun 05, 2018
"Despite deploying multiple security layers to defend against cyberattacks, enterprises continue to be infected by web malware and have credentials stolen via phishing. Why is this? Here’s a 40 minute webinar featuring a representative of a leading insurance company - providing the customer perspective, along with John Pescatore, Director of Emerging Technologies at SANS Institute, and Kowsik Guruswamy, Menlo Security CTO, to answer this. Together, they discuss: * The shortcomings of today’s reactive security philosophy * Why the web continues to present a risk to businesses * The benefits of embracing Isolation * How organizations should rethink their security strategy moving forward"
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     Menlo Security
By: IDology     Published Date: Feb 11, 2008
There is a new automated technology available now that is helping businesses combat identity theft and prevent fraud. It is called identity proofing and it is specifically designed to verify consumer identities online. With all the fraud prevention solutions available in the market today you are probably wondering, does my company really need to use an identity proofing solution?
Tags : identity management, iam, access management, iam, risk management, identity theft, hackers, fraud
     IDology
By: KPMG     Published Date: Sep 04, 2019
Banking is rapidly being transformed by one, distinct theme: digital technology. For those leading the charge, there is no longer a distinction between a business strategy and a technology strategy. There is just strategy driven by technology and the client needs it will evolve to continually meet. In this new world, upgrading existing operations and making legacy systems fit new challenges is not going to be enough. To succeed, banks need to become future-ready, connected enterprises, backed by a new type of technology and operating model that is nimble enough to adapt to new challenges and growth opportunities.
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     KPMG
By: Riverbed     Published Date: Sep 05, 2014
If you work on a network operations team, you know how increasingly hard it is to understand and ensure application performance for your end users. You need visibility into areas where issues may occur – end-user devices, network and infrastructure – in order to identify and diagnose problems quickly and minimize downtime. But it hasn’t been easy to gain this level of visibility across the WAN or hybrid network without deploying additional probes, packet capture devices or remote site technicians. Blind spots are everywhere making it difficult to focus on managing and monitoring the applications that matter the most to your business. And when nearly 50% of a network’s traffic is web-based and it all looks the same to the network, identifying your important applications and staying ahead of their performance problem is more difficult than ever. That could mean inefficient troubleshooting, longer time to resolution, and an overall lack of application intelligence. Who wants that?
Tags : application, network, performance, nirvana, visibility, infrastructure
     Riverbed
By: Panda Security     Published Date: Feb 27, 2008
E-mail is the primary communication tool upon which every business and corporation depends.  This communication source is also the battleground where cybercriminals use sophisticated email infiltration-techniques to propagate malware and attack corporate networks.
Tags : malware, hacker, hacking, hackers, email security, e-mail security, panda, panda security
     Panda Security
By: Schneider Electric     Published Date: Jun 05, 2018
Cybersecurity threats are an unfortunate reality for industry everywhere. How do you protect your business while still embracing new technologies that enable you to grow and deliver the best possible results? Robust cybersecurity protection is a must, as well as rigorous mindset, policies, and methodologies. Download the whitepaper to learn more.
Tags : cybersecurity, smart control, empowered operators, optimized assets, future of automation, reliability, safety, operational profitability
     Schneider Electric
By: Polycom     Published Date: Jun 08, 2016
"There are many ways to take advantage of the rich set of collaboration tools provided by Microsoft Skype for Business. IT leaders should consider a cap-and-grow Skype for Business strategy and then think through how it can be leveraged as a replacement technology. Digest this white paper by leading UC analyst Zeus Kerravala for insight on the 14 best practices for a Skype for Business Enterprise Voice deployment. Enabling IM and presence first, expanding desktop applications, and more are details in this informative piece. "
Tags : business optimization, business strategy, network management, business applications, best practices, business process management, productivity
     Polycom
By: Gigamon     Published Date: Dec 13, 2018
Despite increasing security budgets, companies find there is too much data for new tools to analyze, not enough skilled IT security professionals and little confidence in current technology investments. Read the “2018 Cyberthreat Defense Report” to learn how your peers are managing increased breaches, vulnerabilities and encrypted traffic. How does your cyberthreat approach compare to other security pros who are protecting their organizations? Learn now.
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     Gigamon
By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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     Adobe
By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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     Adobe
By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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     Adobe
By: MicroStrategy     Published Date: Aug 21, 2019
Ready or not, the future is here. For enterprise organizations, it must be a data-driven one. Whoever can use technology to transform the customer experience, and be the first to discover and deliver on new business models, will be the disruptor. Those who can’t, the disrupted in this period known as the “era of Digital Darwinism.” The future belongs to the Intelligent Enterprise which anticipates constantly evolving regulatory, technological, market, and competitive challenges and turns them into opportunity and profit. It delivers a single version of the truth and agility. It connects to any data and distributes reports to thousands. The Intelligent Enterprise goes beyond business intelligence, delivering transformative insight to every user, constituent and partner. Are most organizations there yet? As brands hone and focus their 2020 (and even 2030) vision, MicroStrategy has surveyed 500 enterprise analytics professionals on the state of their organization’s analytics initiatives.
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     MicroStrategy
By: Riverbed     Published Date: Apr 24, 2015
Read this white paper to learn 3 critical legacy application evaluation activities to ensure cloud migration success. Activity #1: Determine if there is a cost justification Activity #2: Conduct a cloud readiness study to better understand the business and technical factors Activity #3: Conduct a pre- and post-migration study to understand how the app will behave in the cloud
Tags : legacy application evaluation, cloud migration, cloud readiness, mobile, security
     Riverbed
By: Zebra     Published Date: Jul 10, 2014
Digital voices are everywhere in a digital factory. In this brief, we’ll elaborate on the technology tools digital factories use for three common functions: asset management, production planning and materials replenishment.
Tags : zebra, digital factories, asset management, production planning, material replenishment, embedded sensors, software, wireless
     Zebra
By: AuditBoard     Published Date: Nov 26, 2018
AuditBoard’s OpsAudit platform is the only-purpose built audit technology, built for auditors, by auditors. Whereas other solutions in the GRC market are a “mile wide and an inch deep,” AuditBoard’s OpsAudit encompasses and streamlines all of the nuances associated with carrying out a world-class internal audit department. AuditBoard’s ease of use allows for auditors to spend all of their time with their audit customers and on their audit work, without suffering through administrative tasks or technology problems.
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     AuditBoard
By: Here Technologies     Published Date: Jul 26, 2019
Driver recruitment and retention are proving to be major problems for the trucking industry. The truck driver shortage is worse than ever, and driver turnover is at an all-time high. This leaves fleet owners and trucking companies trapped in constant recruitment mode costing them valuable time and resources. HERE Technologies explores three ways fleet owners can avert the driver staffing crisis and improve recruitment and retention leading to better, stronger fleets. With this eBook, discover: • Effective ways to offer benefits, incentives and competitive pay • Strategies to increase truck driver safety with technology • How to attract two of the largest groups in the US labor force
Tags : here technologies, transport and logistics
     Here Technologies
By: Zscaler     Published Date: Jun 19, 2019
When’s the last time someone said they liked VPN? The way we work has changed. We access apps from any device, from anywhere, and we expect a fast, seamless experience when we do so. Now, enterprises are able to deliver this, and improve security with cloud services called Zero Trust Network Access (ZTNA) technologies. A modern alternative to VPN.
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     Zscaler
By: Dun & Bradstreet     Published Date: Oct 21, 2016
The modern credit department is playing an expanded role in supporting sales and driving business growth. Traditionally, credit departments have focused on identifying potentially poor customers, thereby reducing losses and mitigating risks. Although this remains a critical function, credit departments also possess a wealth of data that can be mined to identify new business opportunities. With the help of new technologies, credit can work with sales departments by tapping into customer data and sharing insights for increasing sales. Download this white paper to learn more!
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     Dun & Bradstreet
By: CradlePoint     Published Date: May 17, 2016
The “consumerization” of healthcare and sweeping policy changes will require that healthcare providers become more competitive or risk being left behind. Gaining the competitive edge means finding scalable efficiencies, leveraging the wealth of available patient data for improved care, and figuring out how to meet (or sometimes treat) patients where they already are—whether that happens to be at work, at the mall, or on the street. While Machine to Machine (M2M) and Internet of Healthcare Things (IoHT) technologies promise to create massive efficiencies and a transformed patient experience, traditional wired connectivity solutions are often costly, difficult to deploy, and don’t offer the flexibility required for effective M2M and IoHT deployments.
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     CradlePoint
By: SAS     Published Date: Mar 06, 2018
For data scientists and business analysts who prepare data for analytics, data management technology from SAS acts like a data filter – providing a single platform that lets them access, cleanse, transform and structure data for any analytical purpose. As it removes the drudgery of routine data preparation, it reveals sparkling clean data and adds value along the way. And that can lead to higher productivity, better decisions and greater agility. SAS adheres to five data management best practices that support advanced analytics and deeper insights: • Simplify access to traditional and emerging data. • Strengthen the data scientist’s arsenal with advanced analytics techniques. • Scrub data to build quality into existing processes. • Shape data using flexible manipulation techniques. • Share metadata across data management and analytics domains.
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     SAS
By: Cisco EMEA     Published Date: May 15, 2018
Your employees, customers, and partners need the ability to connect and collaborate, at any time, from any location—across time zones or simply across the conference table. And those workplaces are expanding faster than ever, powered by mobile and cloud usage that makes virtual meetings essential. With scalable and secure voice, video, and content sharing, real-time collaboration can happen anywhere. Staying connected can lead to improved productivity and faster decision-making, as well as better customer service. But only if the technology offers a seamless experience and is intuitive enough to drive user adoption. While the need for better meetings is universal, not all conferencing tools are the same. Choosing the wrong tool could actually decrease productivity by wasting valuable meeting time troubleshooting the technology, or by providing a negative experience that will deter users from embracing it. This is especially true in situations where poor meeting quality could impact
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     Cisco EMEA
By: OKTA     Published Date: Mar 30, 2018
"As a modern organization, you embrace powerful new cloud apps to fuel your organization's growth. You know adopting, using and even building the best technologies will be a big driver for your future success. But did you realize that identity is the lynchpin for the modern cloud ecosystem? It's the new security standard in a world where there is no perimeter anymore. We've talked with technology and security leaders from small to large enterprises and organizations across every industry. You'll want to know the five key elements of an identity solution they said you need to have."
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     OKTA
By: Microsoft     Published Date: Jul 20, 2018
When you’re in the software business, your resources can be spread pretty thin. You like to stay focused on building great software, but there are always distractions— from supporting sales opportunities to assisting with customer deployments and troubleshooting existing installations. With so much time spent maintaining the status quo, few cycles remain for modernizing your technology, streamlining internal operations, delivering new customer value, and broadening your customer base. More likely than not, your offerings are based on an on-premises approach, forcing you and your customers to spend considerable time on essential requirements like infrastructure, scalability, availability, and security. Today, you still must deliver on those essentials, but the solutions you’re building—or, more accurately, the solutions you want to be building—need to do a lot more: support millions of users, span the globe, make sense of petabytes of data, and wow users in new ways. At the same time, y
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     Microsoft
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