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By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Tags : acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail
     AcquireWeb
By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Tags : neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
Tags : neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability
     Neolane, Inc.
By: Oracle     Published Date: Jan 12, 2017
Businesses today expect finance to play an extended role across departments, including IT, human resources, compliance, operations, sales, marketing, and most importantly, corporate strategy.To successfully deliver on this role, the finance function needs to play a bigger and visible role in real-time decision making and continuous planning. This report explores how, using cloud and analytics, finance leaders can leapfrog a few generations of technology and offer mature analytical feature/functionality and skills to the entire organization.
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     Oracle
By: Citrix Systems     Published Date: Feb 10, 2016
Learn why Citrix was named a leader in the 2015 Gartner Magic Quadrant for Application Delivery Controllers, for the ninth consecutive year. With more than 25 years experience providing secure access to enterprise applications, it’s clear you can rely on Citrix to drive new levels of security and productivity in your organization. Register to download the 2015 Gartner Magic Quadrant for Application Delivery Controllers, plus receive a bonus white paper, Citrix NetScaler - A Foundation for Next-Generation Datacenter and Cloud-Based Security.
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     Citrix Systems
By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
Tags : citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
     GoToWebinar
By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
Tags : quality business data, jigsaw, marketing campaign, sales, lead data, lead generation, roi, b2b lead
     Jigsaw
By: GoToWebinar     Published Date: Apr 06, 2011
In this eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions.
Tags : online content, ardath albee, citrix gotowebinar, marketing content, lead generation, content management systems, interactive marketing, webinars & web conferencing
     GoToWebinar
By: Click Forensics     Published Date: Jun 25, 2008
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
Tags : click forensics, traffic quality, lead generation, click quality, quality click, quality lead, cost per click, pay per click
     Click Forensics
By: Citrix Online     Published Date: Jun 23, 2009
This new Quantum Leap Marketing white paper explores how to effectively market and sell services with Webinars so that you get even more mileage out of your services marketing budget.
Tags : quantum, webinar, citrix, sales leads, prospects, marketing budget, loyalty, sales generation
     Citrix Online
By: Bloofusion     Published Date: Mar 01, 2010
Use the ten tough questions to quiz and help select your next SEO firm more effectively. Whether you are a CMO at billion dollar software firm or running your own online enterprise, at some point optimizing your site for discovery and favorable ranking by search engines for the terms that result in lead generation or purchase will become a priority.
Tags : bloofusion, ecommerce, url, ids, seo, cookie, optimization, tags
     Bloofusion
By: Thomson Reuters     Published Date: Aug 27, 2010
In a time when consumers are in control of their content consumption, marketers need to integrate permission-based initiatives into their strategies. Learn how marketers are delivering original content through webinar programs to drive lead generation and customer relationship management.
Tags : tanberg
     Thomson Reuters
By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
Tags : acquireweb, acquisition email, email marketing, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing
     AcquireWeb
By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
There is a common misconception that feedback initiatives are too cost-prohibitive and require significant expertise. However, best-in-class organizations rely on feedback for everything from lead generation to product development to customer satisfaction measurement.
Tags : cvent, web surveys, online surveys, feedback management, enterprise feedback management, efm, customer voice, voice of the customer
     CrowdCompass by Cvent
By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
Tags : demand metric, lead generation, lead generation & automation
     Demand Metric
By: Madison Logic     Published Date: Jun 03, 2013
With the right execution, an effective B2B lead nurturing program begins as soon as a prospect interacts with your content, and continues until a relationship has been built, the lead is qualified and forwarded to a sales person for follow up - which can take months. However, nurturing has proven to be extremely worthwhile, as half of all buyers' inquiries eventually result in a purchase. This white paper summarizes the key takeaways of Madison Logic's recent webinar, Lead Nurturing: A Multi-Touch Journey, which features: Ruth P. Stevens, Adjunct Professor, Columbia Business School; Author, Maximizing Lead Generation: The Complete Guide for B2B Marketers Erik Matlick, CEO Madison Logic Lana McGilvray, (Moderator) Principle, Blast PR
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     Madison Logic
By: LeadLife Solutions     Published Date: Oct 20, 2008
Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...
Tags : leadlife solutions, roi, lead generation, lead optimization, crm, lead generation & automation
     LeadLife Solutions
By: eGrabber     Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
Tags : lead, listgrabber, act, outlook, excel, goldmine, yellowpages, whitepages
     eGrabber
By: Brainshark     Published Date: Oct 16, 2013
Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.
Tags : video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
     Brainshark
By: Omniture     Published Date: Jun 27, 2007
The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.
Tags : key performance indicator, kpi, omniture, web analytics, website analytics, user data, data collection, web measurement
     Omniture
By: Omniture     Published Date: Jun 27, 2007
The online marketer’s challenge is to make sense of the vast information that traditional offline marketers could only dream of to connect and build relationships that benefit not only their organization, but also their visitors and customers. This guide will help you identify your key segments and, more importantly, provide you with tools and knowledge to better manage those segments.
Tags : segment, segmenting, segmentation, site analysis, focus group, focus groups, omniture, lead generation
     Omniture
By: Rex Direct Net Inc.     Published Date: Apr 14, 2010
Online lead generation is a burgeoning industry and a crucial part of marketing a business on the Internet. However, because this is a relatively new industry, it can be challenging to get started and best practices are not well established. The purpose of this article is to explain what lead generation is and to educate businesses about best way to go about this process.
Tags : rex direct, lead gen, demand gen, co registration, direct email, lead generation, opt in, opt out
     Rex Direct Net Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
Tags : neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability
     Neolane, Inc.
By: Valerie Schlitt Associates     Published Date: Aug 01, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
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     Valerie Schlitt Associates
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