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By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
Tags : ave, trendkite, marketing
     TrendKite
By: Dell EMC Storage     Published Date: Jun 10, 2019
Die Automobilindustrie befindet sich mitten in einer hart umkämpften Übergangsphase, deren letztendliches Ziel darin besteht, innerhalb eines Jahrzehnts vollständig autonome oder „fahrerlose“ Fahrzeuge zu realisieren. Die Größenordnung und Intensität, mit der OEMs und Tier1-Lieferanten Innovationen auf den Markt bringen und gleichzeitig Kosten eindämmen, Risiken mindern, die Produktkomplexität managen und die Compliance aufrechterhalten müssen, bedeuten eine große Herausforderung. Die Entwicklung von Fahrerassistenzsystemen (Advanced Driver Assistance Systems, ADAS), die die Sicherheit von Insassen, Fahrzeugen und Straßen verbessern sollen, bringt revolutionäre Anforderungen an die Engineering-IT-Infrastruktur mit sich–insbesondere für Speicher, bei dem selbst Entry-Level-Kapazitäten in Petabyte gemessen werden. In diesem Whitepaper werden die Infrastruktur-herausforderungen erkundet, vor denen OEMs und Tier1-Lieferanten bei der Entwicklung und Validierung vonADAS-Technologien steh
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     Dell EMC Storage
By: Comcast Business     Published Date: Oct 19, 2018
Technology has had a truly transformative impact on the healthcare space. Thanks to innovations in technology, tools and their respective processes, the practice of treating patients has shifted from mostly reactive to proactive, enabling physicians and caregivers to approach healthcare in a more holistic fashion. As part of that shift, hospitals, wellness centers and physicians’ offices are focusing on providing value over volume1, taking healthcare beyond the four walls of the facility and into patients’ homes, places of work and social centers. The concept of whole health is much easier to attain with technology such as artificial intelligence, analytics, wearables and mobile health (mHealth) apps, to name a few.
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     Comcast Business
By: Menlo Security     Published Date: Jun 05, 2018
"Despite deploying multiple security layers to defend against cyberattacks, enterprises continue to be infected by web malware and have credentials stolen via phishing. Why is this? Here’s a 40 minute webinar featuring a representative of a leading insurance company - providing the customer perspective, along with John Pescatore, Director of Emerging Technologies at SANS Institute, and Kowsik Guruswamy, Menlo Security CTO, to answer this. Together, they discuss: * The shortcomings of today’s reactive security philosophy * Why the web continues to present a risk to businesses * The benefits of embracing Isolation * How organizations should rethink their security strategy moving forward"
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     Menlo Security
By: Oracle     Published Date: Feb 21, 2018
To succeed in the extremely competitive environment of today’s healthcare industry, your organization needs a strong foundation. These technology best practices for enterprise resource planning (ERP), human capital management (HCM), and enterprise performance management (EPM) are a great starting point and can help you transform the way your organization navigates this rapidly changing industry.
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     Oracle
By: Limelight Networks     Published Date: Mar 02, 2018
Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security. From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts. This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor. You’ll learn: 10 s
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     Limelight Networks
By: Limelight Networks     Published Date: Mar 02, 2018
Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security. From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts. This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor. You’ll learn: 10 s
Tags : content delivery network, cdn, cybersecurity, ddos, waf, web application firewall, distributed denial of service attacks, cloud security
     Limelight Networks
By: Cisco     Published Date: Apr 10, 2015
Get Ready for 802.11ac Wave 2, prepare your access network for new innovations with Cisco Catalyst Multigigabit Technology.
Tags : cisco, catalyst, networks, byod, mobile computing, wifi
     Cisco
By: Cisco     Published Date: Jun 02, 2015
Prepare your access network for new innovations with Cisco Catalyst Multigigabit Technology.
Tags : gigabit, networking, wireless solutions, data, cisco, webinars & web conferencing
     Cisco
By: Adobe     Published Date: Aug 02, 2017
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey. It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
Tags : digital skills, culture, strategy, data management, processing, technology, ux design
     Adobe
By: Marketo     Published Date: Feb 07, 2017
Marketers are making leaps and bounds in their marketing maturity—from how they think about strategy to how they execute campaigns—and they are using technology to make it possible. This report, based on the responses from over 1,300 marketers, covers how marketers are practicing marketing today and highlights a few opportunities for them to act upon. Download the report to get the full results of our survey, including how marketers: Structure their global automation strategy Plan their MarTech stack strategy Use and scale their marketing channels Measure their impact
Tags : martech, marketing, global automation, marketing benchmark
     Marketo
By: Zebra Technologies     Published Date: Sep 07, 2017
In the age of evolving shopper expectations and technology advancements, the global retail industry is in the midst of a profound shift in retail operations. To gain a deeper understanding of retailers’ focus, concerns and investment plans, Zebra conducted a global research study across a wide spectrum of retail segments, including: specialty stores, department stores, apparel merchants, supermarkets, electronics, home improvement and drugstore chains. The results of this study are shared in this 2017 Retail Vision Study.
Tags : inventory management, staff communication, guest safety, guest security, mobile ordering, payment solutions, loyalty/membership/rewards, access card printers
     Zebra Technologies
By: Fitbit     Published Date: Jan 23, 2018
Springbuk recently announced its America’s 100 Healthies Employers for 2017. This annual list celebrates the healthies in population health, taking into account organizational vision, success metrics, the impact on company culture, development of internal expertise and use of technology.
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     Fitbit
By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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     Adobe
By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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     Adobe
By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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     Adobe
By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
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     Adobe
By: Frontier Communications     Published Date: Dec 29, 2017
As a business owner, you’re used to wearing several hats. However, you don’t always have the time or expertise needed for those various roles. So what do you do when you need help but don’t have the resources to bring on a full-time team member? The answer could lie in temporary consulting. If the role you’re struggling with most is in the information technology (IT) department, bring in an IT consultant to solve important technological problems and/or implement new systems. Hiring a temporary IT consultant to work on specific tasks can be more time and cost efficient than hiring a full-time IT employee. Here’s how to find the right IT consultant.
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     Frontier Communications
By: AuditBoard     Published Date: Nov 26, 2018
AuditBoard’s OpsAudit platform is the only-purpose built audit technology, built for auditors, by auditors. Whereas other solutions in the GRC market are a “mile wide and an inch deep,” AuditBoard’s OpsAudit encompasses and streamlines all of the nuances associated with carrying out a world-class internal audit department. AuditBoard’s ease of use allows for auditors to spend all of their time with their audit customers and on their audit work, without suffering through administrative tasks or technology problems.
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     AuditBoard
By: Dun & Bradstreet     Published Date: Oct 21, 2016
The modern credit department is playing an expanded role in supporting sales and driving business growth. Traditionally, credit departments have focused on identifying potentially poor customers, thereby reducing losses and mitigating risks. Although this remains a critical function, credit departments also possess a wealth of data that can be mined to identify new business opportunities. With the help of new technologies, credit can work with sales departments by tapping into customer data and sharing insights for increasing sales. Download this white paper to learn more!
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     Dun & Bradstreet
By: Akamai Technologies     Published Date: Aug 17, 2017
APIs sind die verborgene Sprache des Internets. Sie bilden die Grundlage für die digitale Transformation vieler Branchen, indem sie es Anwendungen ermöglichen, miteinander zu kommunizieren und als Backend-Services für Websites und Apps zu fungieren. Da es sich um eine dynamische Technologie handelt, die im Hintergrund arbeitet, ist es schwierig, detaillierte Informationen zur API-Landschaft zu finden. Auf Basis von Erkenntnissen unserer neuesten API-Umfrage unter 400 führenden Technologieunternehmen sowie umfassenden Branchendaten haben wir vier essenzielle Fakten zu APIs herausgearbeitet.
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     Akamai Technologies
By: Dell EMC & Intel     Published Date: Sep 06, 2018
Organisations that modernise IT with hyper-converged systems from Dell EMC achieve operating and cost efficiencies, allowing them to invest more in innovation, says IDC. Start your IT Transformation with Dell EMC hyper-converged systems. Simplify IT and see real results. Competing in today’s digital economy requires companies to innovate from the infrastructure out. Look for advanced technologies like VxRail and VxRack hyper-converged systems to lower costs, boost revenue and accelerate workloads — so you can set aside more funds for innovation. Start your IT Transformation with Dell EMC hyper-converged systems powered by Intel® Xeon® processors.
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     Dell EMC & Intel
By: CradlePoint     Published Date: May 17, 2016
The “consumerization” of healthcare and sweeping policy changes will require that healthcare providers become more competitive or risk being left behind. Gaining the competitive edge means finding scalable efficiencies, leveraging the wealth of available patient data for improved care, and figuring out how to meet (or sometimes treat) patients where they already are—whether that happens to be at work, at the mall, or on the street. While Machine to Machine (M2M) and Internet of Healthcare Things (IoHT) technologies promise to create massive efficiencies and a transformed patient experience, traditional wired connectivity solutions are often costly, difficult to deploy, and don’t offer the flexibility required for effective M2M and IoHT deployments.
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     CradlePoint
By: athenahealth     Published Date: Jun 08, 2015
This white paper will tell you how to implement a successful patient engagement strategy using these 5 elements: 1) Define your organization’s vision for patient engagement. 2) Create a culture of engagement. 3) Employ the right technology and services. 4) Empower patients to become collaborators in their care. 5) Chart progress and be ready to change and adapt.
Tags : patient engagement strategy, engagement culture, patient care, population health
     athenahealth
By: Brother     Published Date: Nov 23, 2015
Brother conducted a series of interviews with value-added resellers (VARs) that work closely with businesses to select the right technology solutions. These VARs have a unique understanding of how IT professionals think; as a result, they have witnessed many missteps that have led to “less than optimal” IT technology integrations. What follows are five common - yet significant - mistakes identified during these discussions.
Tags : it management, brother, productivity, cost reduction, value-added resellers, technology integration
     Brother
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