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By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
Tags : quickpivot, marketing, social media, campaigns, partner strategy, vendors, business objectives, marketing strategy
     QuickPivot
By: IBM     Published Date: Sep 18, 2008
Large corporations can weather sudden changes in today's volatile markets, but change is a greater challenge for mid-sized companies. However, you can grow even in disruptive and emerging markets if your business systems and data storage can adapt. This IBM white paper includes case studies that show you how systems can spur growth in times of change.
Tags : ibm, ibm mmdg, storage, systems
     IBM
By: Adobe     Published Date: May 03, 2016
Read the white paper to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
Tags : adobe, marketing, data driven marketing, continuous optimization, online testing, marketing research, data management/analytics
     Adobe
By: IBM     Published Date: Aug 06, 2014
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
Tags : ibm, banking, analytics, roi, marketing, p&l, data, emerging marketing
     IBM
By: NetProspex     Published Date: May 12, 2014
While collecting marketing data is easy, that data is not cast in stone. Securing a marketing data management plan that you can rely on is imperative. This guide provides actionable steps to clean up your data and increase conversions.
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
     NetProspex
By: Epsilon     Published Date: Aug 23, 2012
It is easy to lose sight of the fact that, on the other side of the reports, the analytics, and the technology, there is a real person having a conversation with your brand.
Tags : marketing, dmps, online data management platforms, crm, data onboarding, online data capture, analytics, data syndicatino
     Epsilon
By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
Tags : sas, marketing analytics, data driven decision making, consumer behavior, marketing mix
     SAS
By: Cisco     Published Date: Jan 05, 2015
More than ever, the data center is a gateway to opportunity, responsible for bringing together the data, applications, and IT resources needed to support growth and innovation. At Cisco we have the opportunity to observe how data center infrastructure is evolving in response to market and technology trends. In no particular order, here are five important strategies we see companies using to overcome the limitations of traditional IT infrastructure and transform their data centers to support innovation and growth.
Tags : data center, consolidation, server virtualization, new applications
     Cisco
By: Cisco     Published Date: Apr 10, 2015
More than ever, the data center is a gateway to opportunity, responsible for bringing together the data, applications, and IT resources needed to support growth and innovation. At Cisco we have the opportunity to observe how data center infrastructure is evolving in response to market and technology trends. In no particular order, here are five important strategies we see companies using to overcome the limitations of traditional IT infrastructure and transform their data centers to support innovation and growth.
Tags : cisco, data center, effectiveness, applications, resource efficiency, strategy, it infrastructure
     Cisco
By: Synchronicity Marketing     Published Date: Mar 26, 2007
Since most marketers know a lot more about their customers than their non-customers, there are many unanswered questions when it comes to prospecting with email. Download this white paper to learn the five most important steps to successful prospecting with permission email.
Tags : email marketing, database and list managers, landing pages, list rentals, database marketing, synchronicity marketing, permission email
     Synchronicity Marketing
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
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     Oracle Marketing Cloud
By: Datastax     Published Date: May 14, 2018
"What’s In The Report? The Forrester Graph Database Vendor Landscape discusses the expanding graph uses cases, new and emerging graph solutions, the two approaches to graph, how graph databases are able to provide penetrating insights using deep data relationships, and the top 10 graph vendors in the market today Download The Report If You: -Want to know how graph databases work to provide quick, deep, actionable insights that help with everything from fraud to personalization to go-to-market acceleration, without having to write code or spend operating budget on data scientists. -Learn the new graph uses cases, including 360-degree views, fraud detection, recommendation engines, and social networking. -Learn about the top 10 graph databases and why DSE Graph continues to gain momentum with customers who like its ability to scale out in multi-data-center, multi-cloud, and hybrid environments, as well as visual operations, search, and advanced security."
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     Datastax
By: Adobe     Published Date: Sep 19, 2013
Earning top rankings in both strategy and market presence, Adobe AudienceManager was named a leader in data management platforms in the Forrester Wave™: Data Management Platforms report for Q3 2013.
Tags : adobe, media optimizer, data management, platforms, technology, audience delivery, marketing, web analytics
     Adobe
By: Adobe     Published Date: May 15, 2018
Adobe sits at the nexus of content, media, and marketing. Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
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     Adobe
By: Adobe     Published Date: Apr 23, 2018
Adobe sits at the nexus of content, media, and marketing. Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
Tags : 
     Adobe
By: IBM     Published Date: Apr 19, 2017
Data is only as good as the insights it produces, the actions it influences, and the results it fosters. That’s the secret recipe for data management. Your business stakeholders depend on data-based insights to drive decisions and priorities throughout the organization. Insights based on sound data practices can give your business a competitive advantage in the marketplace. Is your data management system ready to support your business? Find out using Forrester’s Data Management Infrastructure Self-Assessment Tool. IBM has licensed this tool to help you identify the areas of strength and opportunities for improvement.
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection
     IBM
By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
Tags : adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint
     Adobe
By: Trifacta     Published Date: Feb 12, 2019
Over the past few years, the evolution of technology for storing, processing and analyzing data has been absolutely staggering. Businesses now have the ability to work with data at a scale and speed that many of us would have never thought was possible. Yet, why are so many organizations still struggling to drive meaningful ROI from their data investments? The answer starts with people. In this webinar, guest speakers Forrester Principal Analyst Michele Goetz and Trifacta Director of Product Marketing Will Davis focus on the roles and responsibilities required for today’s modern dataops teams to be successful. They touch on how new data platforms and applications have fundamentally changed the traditional makeup of data/analytics organizations and how companies need to update the structure of their teams to keep up with the accelerate pace of modern business. Watch this recorded webcast to learn: What are the foundational roles within a modern dataops team and how to align skill set
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     Trifacta
By: IBM     Published Date: Jul 15, 2015
This paper evaluates the market’s readiness for Zero Trust concepts and technologies, based on Forrester’s own market data and a custom study of the same audience.
Tags : intrusion prevention system, encrypted tunnels, it security, security management, network analysis, visibility capabilities
     IBM
By: OneLogin     Published Date: Oct 24, 2017
From the information provided in the interviews, Forrester has constructed a Total Economic Impact (TEI) framework for those organizations considering investing in OneLogin. The objective of the framework is to identify the benefits, costs, flexibility, and risk factors that affect the investment decision. Forrester employed four fundamental elements of TEI in modeling OneLogin: benefits, costs, flexibility options, and risks. Forrester took a multistep approach to evaluate the impact that OneLogin can have on the Organization (see Figure 2). Specifically, we: › Interviewed OneLogin marketing, sales, and product management personnel, along with Forrester analysts, to better understand the value proposition for OneLogin. › Conducted an in-depth interview with the Organization’s senior application engineer and its supervisor of IT security to obtain data with respect to costs, benefits, and risks. › Constructed a financial model representative of the interviews using the TEI metho
Tags : 
     OneLogin
By: Adobe     Published Date: Nov 09, 2017
In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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     Adobe
By: Oracle     Published Date: Oct 20, 2017
What do these market-defining trends have in common? · Analytics for all · Analytics as competitive differentiator · Internet of Things · Artificial intelligence/Machine learning/Cognitive computing · Real-time analytics/event management They all rely on data – timely, accurate data delivered within an insightful context – to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise? It’s going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails – sophisticated data analytics, online customer engagement and digital process efficiency – requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital i
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     Oracle
By: SAS     Published Date: Mar 14, 2014
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
Tags : sas, marketing, marketing attribution, digital marketing, collecting data, analysis, market testing, consumer purchasing
     SAS
By: NetProspex     Published Date: Nov 04, 2013
How clean & actionable your B2B marketing database is today? Analyze your data with this free, secure cloud based assessment of your email deliverability, phone connectability, record completeness, duplication, target profile breakdown and more.
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database list, marketing database services
     NetProspex
By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
Tags : digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
     Wyng
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