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By: Silverpop     Published Date: Feb 04, 2013
For marketers, this digital marketing channel explosion presents some new challenges. It’s time to shift to a new model focused on capturing and responding to comprehensive behavioral data.
Tags : behavior, multichannel, integrated, marketing, data, email marketing, social media, customer experience/engagement
     Silverpop
By: Netezza IBM US     Published Date: Feb 29, 2012
This white paper will explore four data-driven use cases that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.
Tags : netezza, marketing, emerging marketing, digital media, social media, marketing tools, interactive marketing, web analytics
     Netezza IBM US
By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, market research
     Bronto
By: Clarabridge     Published Date: Dec 03, 2013
Transforming the customer contact center from cost center to a strategic asset by leveraging the voice of the customer
Tags : clarabridge, customer behaviors, social media program, interacting with customers, product and service problems, respond quickly, customer satisfaction, customer loyalty
     Clarabridge
By: eGrabber     Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
Tags : lead, listgrabber, act, outlook, excel, goldmine, yellowpages, whitepages
     eGrabber
By: HERE Technologies     Published Date: Aug 08, 2019
On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analyst, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
Tags : 
     HERE Technologies
By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : location data, ad tech, location targeting
     Here Technologies
By: HERE Technologies     Published Date: May 22, 2019
For 100% operational readiness in a data-driven culture, you need an optimized location platform. Ovum’s Location Platform Index: Mapping and Navigation can help you identify what you should expect from a platform, and discover the platform that best meets your operational requirements. Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology and intelligence leaders. Ovum's report assesses and ranks the major vendors in the location platform market with a focus on the mapping and navigation space. Download this free report to learn more about Why HERE topped Google to take 1st place in the ranking The relative strengths and weaknesses for each vendor- including data, enablers, and features The strategies vendors use to stay responsive towards changes in technology and trends To understand the location platform market, what constitutes a healthy location platform, and which provider offers the correct portfolio—and necessary flexibility—to achieve mission success, download your copy of this report by completing this form.
Tags : mapping, defence, location data.
     HERE Technologies
By: LogicNow     Published Date: Mar 10, 2016
Our annual health check of the global IT support market looks at the relationships between IT Service Providers and IT departments and asks, are the two sides working together in harmony, or in a state of Discord? Based on the views of over 1,300 IT departments and almost 700 IT Service Providers, this report delivers the data and vital insights that will help every IT Service Provider to focus on improving sales figures, growing their portfolio and ensuring their service matches customer expectations. Overlook at your peril!
Tags : logicnow, it service providers, cyberdefense, cybersecurity, security
     LogicNow
By: Oracle     Published Date: Sep 08, 2016
This report examines how two major players in the grocery, pharmacy and wholesale markets are leveraging loss prevention technology to centralize enterprise-wide data collection, analysis, and reporting to protect profits, reduce shrink and provide actionable insight across the organization from merchandising and planning to supply chain.
Tags : analytics, loss prevention, enterprise applications, best practices
     Oracle
By: Pega     Published Date: Sep 11, 2015
In this new report, Pegasystems is recognized as a leader in the growing market for flexible case management solutions. Pega leads the market in delivering applications that meet rising expectations for: -Built-in change governance procedures -Open APIs -Ability to federate case management -Flexible data structures -Focus on business outcomes
Tags : 
     Pega
By: CenturyLink     Published Date: Jan 02, 2015
The market for cloud compute infrastructure as a service (a virtual data center of compute, storage and network resources delivered as a service) is still maturing and rapidly evolving. Strategic providers must therefore be chosen carefully.
Tags : gartner, magic quadrant, compute infrastructure, storage resources, network resources, strategic providers
     CenturyLink
By: CenturyLink     Published Date: Jan 02, 2015
The market for cloud compute infrastructure as a service (a virtual data center of compute, storage and network resources delivered as a service) is still maturing and rapidly evolving. Strategic providers must therefore be chosen carefully.
Tags : gartner, magic quadrant, compute infrastructure, storage resources, network resources, strategic providers
     CenturyLink
By: IBM     Published Date: Oct 17, 2017
The data quality tools market continues to show strong revenue growth, driven by cost, process optimization and digital business initiatives. Applying data quality tools to existing and emerging business scenarios will enable data and analytics leaders to deliver greater business value.
Tags : 
     IBM
By: IBM     Published Date: Apr 07, 2017
Data science platforms are engines for creating machine-learning solutions. Innovation in this market focuses on cloud, Apache Spark, automation, collaboration and artificial-intelligence capabilities. We evaluate 16 vendors to help you make the best choice for your organization. This Magic Quadrant evaluates vendors of data science platforms. These are products that organizations use to build machine-learning solutions themselves, as opposed to outsourcing their creation or buying ready-made solutions.
Tags : data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations
     IBM
By: IBM     Published Date: Nov 09, 2015
IBM believes the Data Warehouse market continues to expand and adapt to address new requirements for user self-service, increased agility, requirements for new data types, lower cost solutions, adoption of open source, driving better business insight, and faster time to value.
Tags : ibm, data, magic quadrant, data management, analytics
     IBM
By: Adobe     Published Date: Mar 27, 2018
Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.
Tags : 
     Adobe
By: IBM     Published Date: Aug 05, 2014
The MDM of customer data solutions market segment grew healthily in 2012. New acquisitions and integrations of prior acquisitions by the Leaders have continued, and several visions for linking MDM and social data have emerged. This Magic Quadrant will help you find the right vendor for your needs.
Tags : ibm, magic quadrant, master data, data, management, solutions, mdm, vendor
     IBM
By: IBM     Published Date: Oct 01, 2014
Read this Gartner Report: Gartner Magic Quadrant for Customer Master Data This Gartner's Magic Quadrant offer insight into the part of the packaged MDM solution market that focuses on how organizations master and share a ""single version"" of customer data
Tags : data management, customer data solutions, mdm, software products
     IBM
By: Adobe     Published Date: Aug 30, 2017
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
Tags : 
     Adobe
By: MarkLogic     Published Date: Nov 30, 2017
The OPDBMS market in 2017 brings cloud and fully managed options center stage for execution. Market-defining vision includes features for machine learning, serverless scenarios and streaming integration. Data and analytics leaders must balance current and future needs against this market landscape.
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     MarkLogic
By: Microsoft     Published Date: Oct 06, 2017
After rapid expansion of vendors and features, players in the operational DBMS market continue converging toward feature parity. Data and analytics leaders will be interested in the lack of Visionaries, competition in the Challengers quadrant and the maturing cloud capabilities among these vendors.
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection
     Microsoft
By: Dun & Bradstreet     Published Date: Oct 30, 2015
“Better customer data management increases marketing ROI.” Easy to say, but not so easy to prove. This whitepaper provides everything you need to build a business case for customer data management.
Tags : 
     Dun & Bradstreet
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