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By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
Tags : 2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps
     2ergo
By: LeadGenius     Published Date: Sep 13, 2016
The most comprehensive guide to Account Based Marketing to date.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
By: Adobe     Published Date: Mar 07, 2013
This paper discusses the different attribution models available to marketers, the channels that should be included when conducting multichannel attribution modelling and recommendations for making attribution a part of your ongoing strategy.
Tags : budget allocation, marketing, multichannel marketing, digital marketing, adobe, attribution modelling, emerging marketing
     Adobe
By: Nexmo     Published Date: Nov 26, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
Tags : 
     Nexmo
By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
Tags : 
     Nexmo
By: Oracle     Published Date: Apr 03, 2018
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus. Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing: • Rediscover the technology in marketing landscape • Explore the latest in marketing automation • See how content and social fit into your overall strategy
Tags : 
     Oracle
By: Oracle     Published Date: Apr 05, 2018
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus. Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing: • Rediscover the technology in marketing landscape • Explore the latest in marketing automation • See how content and social fit into your overall strategy Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computing industry.
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     Oracle
By: Pinpoint Systems Corporation     Published Date: Feb 07, 2011
Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy
Tags : relationship, interactive, marketing, call centers, multi channel, interactive marketing, marketing software, crm solutions/software
     Pinpoint Systems Corporation
By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
Tags : search engine marketing, multichannel retailers, data science, retail marketing, online channels, traditional channels, optimizing marketing efforts, high-value customers
     IBM
By: Litmos     Published Date: Apr 27, 2015
Using Litmos, Marketwired gained a trusted technology partner in executing their strategy and realized significant benefits as outlined below: - Rapid Deployment - Global Reach - Cost Savings - Anytime/Anywhere Access - Increased Manager Visibility
Tags : learning strategy, global reach, mobile access, visibility
     Litmos
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: FORA.tv     Published Date: Aug 20, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : conferences, events, series, live events, video programs, online videos, on-demand videos, free videos
     FORA.tv
By: FORA.tv     Published Date: Sep 24, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : conferences, events, series, live events, video programs, online videos, on-demand videos, free videos
     FORA.tv
By: Workday     Published Date: Feb 01, 2019
"Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy. "
Tags : workday, workforce technology, digital strategy
     Workday
By: Workday APAC     Published Date: Dec 18, 2018
"Digital transformation is your organization’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy. "
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     Workday APAC
By: Workday Italy     Published Date: Sep 19, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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     Workday Italy
By: Workday Spain     Published Date: Sep 19, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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     Workday Spain
By: Cisco     Published Date: Nov 18, 2015
Cisco's 2015 Mobility Landscape Survey provides new insights into how mobility is being approached by mid-market and enterprise organizations globally Specific objectives include: • Discovering insights into current strategy and future plans • Identifying priority mobility initiatives and top challenges • Learning how IT and Business leaders’ views, priorities and objectives align and differ • Building a global and local view from over 1400 respondents across 14 countries in every geography
Tags : cisco, enterprise, mobility, mobile strategy
     Cisco
By: Cisco     Published Date: Jul 08, 2016
Cisco's 2015 Mobility Landscape Survey provides new insights into how mobility is being approached by mid-market and enterprise organizations globally Specific objectives include: • Discovering insights into current strategy and future plans • Identifying priority mobility initiatives and top challenges • Learning how IT and Business leaders’ views, priorities and objectives align and differ • Building a global and local view from over 1400 respondents across 14 countries in every geography
Tags : 
     Cisco
By: Cisco     Published Date: Jul 08, 2016
Cisco's 2015 Mobility Landscape Survey provides new insights into how mid-market organizations globally are approaching mobility. Specific objectives include: • Discovering insights into current strategy and future plans • Identifying priority mobility initiatives and top challenges • Learning how IT and business leaders’ views, priorities, and objectives align and differ • Building a global and local view from over 1400 total respondents and over 570 who consider themselves mid-market, across 14 countries in every geography
Tags : 
     Cisco
By: Cisco     Published Date: Dec 27, 2017
Digital transformation is reshaping the business landscape faster than at any time in history. It used to take decades to disrupt a market, but natively digital companies such as Uber and Airbnb have disrupted their industries in just half a decade. Digitization is creating new winners and losers at an unprecedented rate. Organizations that adopt a digital strategy will leapfrog the competition, while those that do not will risk becoming irrelevant within five years. One important step in becoming a digital enterprise is becoming an agile organization—that is, having the ability to take advantage of market opportunities faster than the competition. This shift to being an agile business has now become a top initiative for IT and business leaders. However, business agility cannot be achieved without having an agile IT infrastructure to enable it. This is why businesses spent more than $12 billion on technology to make IT more agile in 2014, according to ZK Research.
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     Cisco
By: Ethofy     Published Date: Mar 18, 2013
Examine the AIDA sales model using the right mobile tools and learn how to empower your sales teams to meet customer expectations and close more deals on the spot
Tags : mobile, mobile sales tools, sales tools, social media, social marketing, social messaging, mobile devices, mobile sales enablement
     Ethofy
By: Aprimo     Published Date: Dec 16, 2011
This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
Tags : aprimo, cmo, marketing, integrated marking, marketing tools, business intelligence, market research, data management/analytics
     Aprimo
By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
Tags : marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle
     Merkle
By: Oracle     Published Date: Dec 21, 2018
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level.
Tags : 
     Oracle
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