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marketing automation

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By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
Tags : marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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     Marketo
By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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     Marketo
By: Act-On     Published Date: Apr 20, 2015
In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements.
Tags : marketing, content, content services, marketing software, automation, content services, growth, content management systems
     Act-On
By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
Tags : digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization
     Silverpop
By: Oracle OMC     Published Date: Aug 30, 2018
Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? Reveal the six big things it could do for your team now.
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     Oracle OMC
By: Bronto     Published Date: Jan 03, 2013
Email marketing has grown in popularity because it produces results. While in the late 90’s and into 2000, email marketing was new. The accessibility of email now means that marketers must work hard to cut through the clutter.
Tags : esp, email marketing, retail, automation, automated, marketing, digital marketing, software
     Bronto
By: Salesforce Pardot     Published Date: Sep 09, 2014
It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.
Tags : marketing automation, sales teams, lead qualification, lead nurturing, tracking, cold calls, crm & customer care, lead generation & automation
     Salesforce Pardot
By: Bronto     Published Date: Sep 26, 2011
Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.
Tags : whitepaper, seven, white paper, email marketing, list growth, basics, opt-in, social
     Bronto
By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
Tags : gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
     Gleanster Research
By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
Tags : gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
     Gleanster Research
By: Movable Ink     Published Date: Apr 01, 2016
Modern marketers have access to endless amounts of data and limited time to process and analyse it. Transforming it into something that offers real value is essential and the basis for marketing success. Download ‘8 Smart Data Tips for Modern Marketers’ to get actionable tips and tricks that will help you avoid analysis paralysis, enhance customer experiences and identify new customers.
Tags : email marketing, big data marketing, marketing automation, email personalisation
     Movable Ink
By: Act-On     Published Date: Apr 20, 2015
Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency.
Tags : marketing automation, search marketing, growth, online marketing, content management systems, web analytics
     Act-On
By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
Tags : neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
     Neolane, Inc.
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
Tags : 
     Oracle Marketing Cloud
By: Dell Server     Published Date: Aug 08, 2018
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Superior business outcomes require businesses to consider IT a core competency. For IT, an agile, elastic, and scalable IT infrastructure forms the crucial underpinning for a superior service delivery model. Dell EMC’s Intelligent Automation powered by Intel® Xeon® Platinum processor simplifies the management and maintenance of its PowerEdge server hardware. Designed to drive down the cost and resources associated with server lifecycle management, Intelligent Automation relies on integrated Dell Remote Access Controller(iDRAC) and OpenManage server management soft
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     Dell Server
By: Dell EMC & Intel     Published Date: Apr 13, 2018
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Superior business outcomes require businesses to consider IT a core competency. For IT, an agile, elastic, and scalable IT infrastructure forms the crucial underpinning for a superior service delivery model. Dell EMC’s Intelligent Automation powered by Intel® Xeon® Platinum processor simplifies the management and maintenance of its PowerEdge server hardware. Designed to drive down the cost and resources associated with server lifecycle management, Intelligent Automation relies on integrated Dell Remote Access Controller(iDRAC) and OpenManage server management soft
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     Dell EMC & Intel
By: Oracle OMC     Published Date: Nov 30, 2017
Demandbase and Oracle Eloqua introduce the next generation of B2B marketing by delivering Account-Based Marketing(ABM) directly into your MAS. Download this whitepaper now to learn more!
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     Oracle OMC
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”able revenue.” Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.
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     Oracle Marketing Cloud
By: Oracle OMC     Published Date: Nov 30, 2017
Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the brand promise and experience your customers expect. Enter Account-Based Marketing (ABM), the truest way to align your sales organization and marketing operations to drive holistic account interactions that yield higher returns. It’s the next generation of B2B marketing automation. According to Demandbase, “ABM is the process of identifying the companies most likely to buy, and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.”
Tags : 
     Oracle OMC
By: IBM     Published Date: Dec 12, 2006
The purpose of this paper is to highlight the issues, requirements, and technologies available for automated advanced name recognition.
Tags : business process automation, data integration, data quality, information management, customer service, data management, enterprise software, contact management
     IBM
By: NetProspex     Published Date: May 12, 2014
Only 8% of marketers classified their lead gen efforts as "very successful". Check ot the latest research on what successful lead generation will look like in 2014. See how you compare by taking the survey and then downloading the report!
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
     NetProspex
By: Eloqua     Published Date: Jan 13, 2012
Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.
Tags : email deliverability, email privacy, privacy and deliverability, email marketing, marketing automation, email marketing platform, digital body language, database marketing
     Eloqua
By: Bronto     Published Date: Jan 03, 2013
Shar Music targeted personalized offers based on past order history, preferred product category and towards top customers. Using this targeted communication, response and conversion rates increased.
Tags : esp, email marketing, retail, automation, automated, marketing, digital marketing, software
     Bronto
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