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By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
Tags : staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff
     Arial Software
By: Oracle     Published Date: Dec 21, 2018
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level.
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     Oracle
By: Oracle     Published Date: Mar 01, 2019
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level. Watch the webinar.
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     Oracle
By: Yext     Published Date: May 21, 2013
The paper will show every dealership the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : advertising, marketing, location, listings, maps, directories, yext, business
     Yext
By: Yext     Published Date: May 21, 2013
The paper will show every doctors office the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : advertising, marketing, location, listings, maps, directories, yext, business
     Yext
By: Yext     Published Date: May 21, 2013
The paper will show every law firm the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : advertising, marketing, location, listings, maps, directories, yext, business
     Yext
By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
Tags : webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
     Webtrends
By: Quantcast     Published Date: Feb 18, 2015
Wie hat die Evolution des digitalen Marketings und der Aufstieg von Programmatic Display die heutige Landschaft der Onlinewerbung geprägt? Diese Präsentation beleuchtet, welche Veränderungen die Onlinewerbung in den letzten 20 Jahren beeinflusst haben – vom ersten statischen Web-Banner bis zu dynamischen, personalisierten Werbemitteln, die über Real-Time-Bidding-Algorithmen ausgeliefert werden. Paco Panconcelli, Managing Director bei Quantcast Deutschland, zeigte die Möglichkeiten von Programmatic Display für Werbungtreibende und Mediaagenturen auf, damit sie das Beste aus der neuen, digitalen Welt herausholen.
Tags : quantcast, programmatic display, real-time-bidding, digitalen marketings, emerging marketing, internet marketing, business intelligence, market research
     Quantcast
By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
Tags : teradata, marketing, strategic direction, attribution, cloud, application, audience, management
     Teradata
By: Mitel     Published Date: Dec 15, 2016
Step behind the scenes in this exclusive one on one interview as Daryl Reva, Mitel VP Cloud Marketing discusses mobility, contact center and cloud with Ray Chan, Director of Information Technology for the San Diego Padres. Hear how changing customer expectations, employee mobility and the rigors of hosting the 87th annual MLB All-Star Game inspired a major technology overhaul, including: A move to the Cloud Technology integrations in the contact center UCC and team collaboration applications
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     Mitel
By: Mitel     Published Date: Mar 30, 2017
Step behind the scenes in this exclusive one on one interview as Daryl Reva, Mitel VP Cloud Marketing discusses mobility, contact center and cloud with Ray Chan, Director of Information Technology for the San Diego Padres. Hear how changing customer expectations, employee mobility and the rigors of hosting the 87th annual MLB All-Star Game inspired a major technology overhaul, including: A move to the Cloud Technology integrations in the contact center UCC and team collaboration applications
Tags : cloud, technology integration, marketing, mobility, productivity, marketing software, managed hosting services
     Mitel
By: Mitel     Published Date: Mar 30, 2017
Step behind the scenes in this exclusive one on one interview as Daryl Reva, Mitel VP Cloud Marketing discusses mobility, contact center and cloud with Ray Chan, Director of Information Technology for the San Diego Padres. Hear how changing customer expectations, employee mobility and the rigors of hosting the 87th annual MLB All-Star Game inspired a major technology overhaul, including: A move to the Cloud Technology integrations in the contact center UCC and team collaboration applications
Tags : cloud, technology integration, marketing, mobility, productivity
     Mitel
By: SyberWorks     Published Date: Oct 21, 2008
Claudia Innes, Corporate Marketing Director for Fairchild Semiconductor, Inc. discusses their use of the SyberWorks Hosted e-Learning Solution to create a marketing-information portal to provide marketing and performance support for their sales staff, sales engineers, partners, and distributors in the power-supply segment.
Tags : syberworks, e-learning, elearning, performance support, learning management systems, learning management system, e-learning, web based training
     SyberWorks
By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat visits to learn: -High-impact strategies that drive repeat visits and audience retention -Tactics to test and deploy in order to put strategy into action -Actionable frameworks to properly measure and drill-down into repeat visit rates Who should download: -Directors of Audience Development & Retention -Directors of CRM -Digital Marketing Directors and Managers -Channel Marketing Managers (Web, Email, Mobile)
Tags : sailthru, media, marketing, repeat visits, nurturing, nurture, customer experience, email marketing
     Sailthru
By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
Tags : demand metric, lead generation, lead generation & automation
     Demand Metric
By: Innovations Branding Hous     Published Date: Oct 02, 2019
Download the whitepaper to see why it is important to have a marketing team behind your marketing director.
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     Innovations Branding Hous
By: Look Listen     Published Date: Oct 04, 2019
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: How the new director of marketing data position and GDPR compliance can build customer trust. What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning. How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.
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     Look Listen
By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
Tags : contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing
     Wayin
By: Medium Blue     Published Date: Jan 29, 2007
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.
Tags : search marketing, search engine optimization, pay per click marketing, search engine / directory submission, medium blue, search marketing agencies, search engine optimization (seo)
     Medium Blue
By: AWS     Published Date: Oct 07, 2019
Hear from speakers: Danielle Greshock, Sr. Manager, Amazon Web Services, Inc. (AWS) Vincent Lam, Head of Cloud Product Marketing, Talend Andy McPhee, Data & Analytics Engineering Director, AstraZeneca
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     AWS
By: AWS     Published Date: Nov 15, 2018
"Riteway Sales and Marketing, who helps many Southeastern supermarkets execute marketing strategies, needed an intuitive solution to visualize data in multiple ways, including geographic coding that could map gathered data to store locations. TIBCO® Spotfire® for Amazon Web Services cloud met their requirements and exceeded them. After deploying this solution, Riteway’s Director of Insights and Marketing, Elisa Westlund, claimed that their time-to-insight rose to 93% faster than it was before using it. When analyzing a product category, they found that what used to take a week for their team to accomplish could now be completed in only hours. Download this case study to learn more about TIBCO Spotfire’s benefits, including: • Riteway’s claim of time-to-insight that rose 93% faster than before using TIBCO Spotfire • A complete return on investment in just one year • 100% adoption among their business users, due to TIBCO Spotfire’s ease of use"
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     AWS
By: Find White Papers     Published Date: May 07, 2008
Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.
Tags : fwp, find white papers, directories, white papers, whitepapers, libraries, research, research library
     Find White Papers
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Tags : spredfast, social marketing, forrester, corporate social marketing, marketing trends, business value, social media, integration of social marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Tags : spredfast, social marketing, forrester, corporate social marketing, marketing trends, business value, social media, integration of social marketing
     Spredfast, Inc.
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, new technology, automation, business-to-business, personalized marketing
     AdRoll
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