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By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
Tags : ave, trendkite, marketing
     TrendKite
By: Corvisa LLC     Published Date: Feb 13, 2015
Are any of these dynamics driving you to the cloud?
Tags : cloud monitoring, cloud metrics, business analytics, performance monitoring, data, cloud data, metrics, cloud communications
     Corvisa LLC
By: Vocus     Published Date: Mar 13, 2013
With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity.
Tags : vocus, search, social, email, publicity, 2013 marketing success, marketing strategy, crm solutions/software
     Vocus
By: Impact Radius     Published Date: Oct 14, 2014
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics. Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
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     Impact Radius
By: AppDynamics     Published Date: Sep 20, 2017
DevOps has taken the IT world by storm over the last few years and continues to transform the way organizations develop, deploy, monitor, and maintain applications, as well as modifying the underlying infrastructure. DevOps has quickly evolved from a niche concept to a business imperative and companies of all sizes should be striving to incorporate DevOps tools and principles.
Tags : cio, delivers software, business, metrics, automation, digital transformation, appdynamics
     AppDynamics
By: Akamai Technologies     Published Date: May 05, 2017
Searching for a Cloud Security Provider can be confusing. Many providers appear the same at first glance: similar metrics, similar promises. The fact is, the information you need to make a real comparison requires asking questions and probing for details that cloud services vendors don’t always volunteer. Use this list to be sure you’ve covered the essential elements for choosing the right cloud security provider to protect your organization from malicious cyberattacks.
Tags : cloud security, cyberattacks, cloud service, security
     Akamai Technologies
By: Akamai Technologies     Published Date: Aug 17, 2017
Searching for a Cloud Security Provider can be confusing. Many providers appear the same at first glance: similar metrics, similar promises. The fact is, the information you need to make a real comparison requires asking questions and probing for details that cloud services vendors don’t always volunteer. Use this list to be sure you’ve covered the essential elements for choosing the right cloud security provider to protect your organization from malicious cyberattacks.
Tags : cloud security, cloud solutions, data analysis, cyberattacks
     Akamai Technologies
By: BitSight Technologies     Published Date: Feb 29, 2016
Cybersecurity is an issue facing nearly every organization today—and if you aren’t taking the necessary precautions, your company, customers, and vendors could all suffer.
Tags : cybersecurity, security risk, security ratings, security, it management, enterprise applications
     BitSight Technologies
By: InsightSquared     Published Date: May 04, 2016
If you want to improve your sales team's results, you need to start by asking the right questions. Download this new best-practices eBook to learn about the 12 key questions for data-driven Sales Managers. This informative guide will help you: - Determine Key Metrics For Sales Management - Improve Sales Team Productivity - Closed-Won More Deals Download a free copy of "12 Must-Ask Questions for Data-Driven Sales Managers" today.
Tags : salesforce reporting, salesforce analytics, sales analytics, sales reporting, sales pipeline, sales forecasting, pipeline management, sales performance
     InsightSquared
By: LogMyCalls     Published Date: Oct 20, 2014
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
Tags : call tracking, conversation analytics, marketing analytics, business intelligence, big data, call intelligence, marketing conversion rate, prove roi
     LogMyCalls
By: ServiceSource     Published Date: Sep 15, 2015
The principle “what gets measured gets managed” dictates that by simply examining an activity, you can get a handle on it and find ways to improve it. However, not all metrics are created equal—meaning not all things that can be measured will give you the ability to proactively take action in a timely manner. Case in point: If you measure the effectiveness of your customer success and recurring revenue growth programs based only on retention, churn, renewal or attrition rates, then you have a problem. These are very important metrics, and they are definitely key to your business. The problem is that these metrics can only tell you if you have a problem, which you often discover only after it is too late to affect real change.
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     ServiceSource
By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
Tags : marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing
     Vocus
By: Oracle     Published Date: Oct 29, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
Tags : oracle, commerce metrics, measuring commerce results, ebook
     Oracle
By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
Tags : oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops
     Oracle
By: Oce Business Services     Published Date: Jun 22, 2009
This penetrating survey report clarifies how organizations are leveraging document management practices, such as records management and document imaging, to help meet the current economic challenges and gain a competitive edge in the eventual recovery.
Tags : oce, business, document management, economy, recession, budget, recovery, office print
     Oce Business Services
By: SHL     Published Date: Dec 13, 2011
47 business outcome studies were conducted for clients across multiple industries for the 2011 Business Outcomes Studies Report. It demonstrates the value of online talent measurement solutions against metrics specific to the goals of each organization.
Tags : bos, business outcomes study, business outcomes, outcomes study, business study, business objectives, people intelligence, outcomes report
     SHL
By: Kenshoo     Published Date: Oct 30, 2012
Tune in as we compare performance of different countries based on various Facebook advertising metrics. Learn more about social media advertising in 2012 by country by downloading this white paper.
Tags : kenshoo, facebook, advertising, advertising ads, facebook advertising, global games, advertising agencies, internet marketing
     Kenshoo
By: Kenshoo     Published Date: Oct 30, 2012
This white paper outlines 5 key insights from year-over-year data with some perspective on the 2011 UK Christmas season. Read on to learn more about key metrics in the season including clicks, advertising, search advertising and more.
Tags : kenshoo, 2012 uk christmas, online retail, e-commerce, shopping, search marketing, advertising, online advertising
     Kenshoo
By: Kenshoo     Published Date: Oct 30, 2012
This white paper outlines 7 key insights from year-over-year data on the 2011 US holiday season. Read on to learn more about key metrics in the holiday season including clicks, advertising, search advertising and more.
Tags : kenshoo, search advertising, clicks, impressions, search advertising, marketing metrics, search marketing agencies, internet marketing
     Kenshoo
By: Visier     Published Date: Jul 08, 2014
Read the results of the 2014 Workforce Analytics and Planning survey where over 300 U.S.-based employers answered questions about their current workforce analytics and planning practices, investments, and future plans. Download the full report and discover key trends, including how 91% of companies aspire to increase their workforce analytics maturity over the next 24 months.
Tags : visier, workforce analytics, hr metrics, planning
     Visier
By: Salesforce     Published Date: Jan 06, 2016
Salesforce Research surveyed more than 2,300 global sales leaders to discover: The unifying goals, stumbling blocks, and success metrics for today’s sales teams How high-performing sales teams are evolving to stay ahead of the curve Areas where sales is doubling down to supercharge business in the next 12–18 months. This report highlights sales trends in 2015, including the central role of sales teams in an integrated customer success platform. Throughout the report, data is examined relative to sales performance to identify patterns for overall customer success.
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     Salesforce
By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this Benchmark Study and discover how you measure up across 25 open, click-through, list churn and mobile metrics.
Tags : marketing metrics, marketing, mobile, mobile marketing, mobile metrics, email marketing services/software
     IBM Marketing Cloud
By: IBM     Published Date: Feb 02, 2017
To build a world-class marketing program, it’s crucial to compare yourself to the best performers – but competitor data can be scarce. With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics.
Tags : ibm, commerce, marketing, marketing benchmark, crm & customer care, traditional marketing
     IBM
By: NAVEX Global     Published Date: Oct 18, 2016
This report is an excellent starting point for organisations committed to benchmarking and improving programme effectiveness. To leverage more advanced benchmarks, NAVEX Global offers custom benchmarking options as part of our Integrity DiagnosticsTM and Integrity MetricsTM report service. These services allow you to get apples-to-apples benchmarking for your organisation based on your industry, company size, or other defining factors.
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     NAVEX Global
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