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By: SAP     Published Date: Apr 14, 2011
The focus for companies willing to tap into the growing mobile opportunities should be on moving from experimentation to the creation of a mobile business case and strategy, while recognizing that the challenges associated with fragmentation will persist.
Tags : mobile trends, thomas husson, julie ask, consumer product strategy, forrester, fragmentation, availability, mobile ecosystem
     SAP
By: IBM     Published Date: Aug 14, 2014
Your customers are constantly mobile. Without a mobile engagement strategy, you run the risk of losing contact with your customers and losing brand loyalty. To maintain a heightened level of contact, you must embrace the continuous presence of mobile device.
Tags : ibm, mobile, engage, strategy, brand loyalty, emerging marketing
     IBM
By: Microsoft Office 365     Published Date: Sep 26, 2017
Today’s workforce is more mobile than ever before, routinely working whenever and wherever necessary, using a variety of mobile devices and productivity apps. They expect their tools to deliver the capabilities they need to stay productive and efficient. But what if they don’t? When a business doesn’t support its workforce with suitable, properly vetted apps, employees will often download and install the tools they like. This trend, called “Shadow IT,” is almost always a recipe for trouble. One-off, standalone apps don’t conform to business strategy and growth plans, but instead create difficulties — security, compatibility, compliance and technical support — that draw resources away from strategic work.
Tags : 
     Microsoft Office 365
By: MicroStrategy     Published Date: Sep 09, 2014
Improve revenue, loyalty, and productivity while controlling costs. It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services. This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to: Enhance customer experience Drive sales Boost customer loyalty Achieve operational efficiencies Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.
Tags : mobile apps, customer experience, customer loyalty, operational efficiencies, mobile technology, sales lift, customer loyalty, best practices
     MicroStrategy
By: Oracle     Published Date: May 22, 2012
Being successful in the mobile channel hinges on the right technology. This whitepaper outlines how to approach your mobile strategy, drive cross-channel activity, and maximize your budget with the right technology foundation to achieve your mobile goals now, and in the future.
Tags : oracle, marketing, marketing strategy, mobile, mobile marketing, emering marketing, customer experience/engagement, market research
     Oracle
By: Bridgeline Digital     Published Date: Sep 26, 2013
Is your website ready for the mobile revolution? If you haven’t already, marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover.
Tags : website design, responsive design, website/graphic design
     Bridgeline Digital
By: Websense     Published Date: Jan 25, 2013
Increasing one's awareness of today's mobile security risks and understanding the options for solutions are two key steps in preparing for best security practices. In addition, this article discusses mobile security solutions and much more.
Tags : mobile security, solutions, websense, mobile security, solutions, major it security strategy, security
     Websense
By: Akamai Technologies     Published Date: Aug 17, 2017
Everybody has their favorite apps. But can you name even three mobile websites you like? We can’t. it’s because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That’s a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: hand your mobile moments over to a bunch of apps you don’t own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a firstclass citizen.
Tags : mobile, app, web design, media
     Akamai Technologies
By: Yammer     Published Date: May 23, 2012
The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, "The Forrester Wave: Activities Streams, Q2 2012", Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors' current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader.
Tags : yammer, enterprise social, integration, cloud, adoption
     Yammer
By: Trend Micro, Inc.     Published Date: Jul 19, 2011
The Consumerisation of Enterprise Mobility: A Formidable Challenge for CIOs, but a great opportunity. Download the Trend Micro Enterprise Security Whitepaper: The Consumerisation of Enterprise Mobility to learn the secrets to data protection on mobile devices.
Tags : trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia
     Trend Micro, Inc.
By: CA Technologies EMEA     Published Date: May 23, 2018
Growing your enterprise is an ongoing priority. And, as the application economy continues to expand, it’s likely that you’re looking at digital business initiatives to fuel a significant portion of that growth. Among the most promising objectives of such a strategy are: • Providing superior digital experiences for consumers though mobile • Expanding markets and revenue streams through multiple channels • Connecting employees and partners to enterprise data anywhere, anytime • Launching innovative new services for the Internet of Things (IoT) Successfully executing a digital strategy requires the ability to launch new apps and coordinate your digital presence with partners. Application Programming Interfaces (APIs) create the connectivity required to share enterprise data and digital content with those apps and partners over the Internet. APIs are a critical component of digital business—empowering developers to build apps across any channel and enabling partners to incorporate your dat
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     CA Technologies EMEA
By: Enterprise Mobile     Published Date: Oct 09, 2013
Enterprise app decisions may be some of the most important decisions you make. This brief will help guide your organization by providing valuable insight on delivering, supporting and securing mobile apps.
Tags : mobility-as-a service, managed mobility services, mobile application management, mam, apps, enterprise mobile, mobility, enterprise mobility
     Enterprise Mobile
By: Enterprise Mobile     Published Date: Jul 09, 2013
Device-centric management strategies have prevailed over the last several years, but this approach can no longer keep pace with the increasing number of remote workers who need to access more applications across multiple platforms. Enterprise IT leaders must shift from locking down devices to securing the corporate applications, data, and other proprietary content that reside on these devices. It’s time to move beyond mobile device management to a more holistic management method.
Tags : mobility-as-a service, enterprise mobile, mobility, enterprise mobility, mobile strategy, mobile security, mobile management, device management
     Enterprise Mobile
By: Enterprise Mobile     Published Date: Jul 14, 2014
Device-centric management strategies have prevailed over the last several years, but this approach can no longer keep pace with the increasing number of remote workers who need to access more applications across multiple platforms. Enterprise IT leaders must shift from locking down devices to securing the corporate applications, data, and other proprietary content that reside on these devices. It’s time to move beyond mobile device management to a more holistic management method.
Tags : managed mobility services, mobility-as-a service, enterprise mobile, mobility, enterprise mobility, mobile strategy, mobile security, mobile management
     Enterprise Mobile
By: Enterprise Mobile     Published Date: Dec 11, 2014
Device-centric management strategies have prevailed over the last several years, but this approach can no longer keep pace with the increasing number of remote workers who need to access more applications across multiple platforms. Enterprise IT leaders must shift from locking down devices to securing the corporate applications, data, and other proprietary content that reside on these devices. It’s time to move beyond mobile device management to a more holistic management method.
Tags : managed mobility services, mobility-as-a service, enterprise mobile, mobility, enterprise mobility, mobile strategy, mobile security, mobile management
     Enterprise Mobile
By: Success Factors     Published Date: Nov 20, 2013
Download this whitepaper to learn 3 best practices that will jumpstart your mobile recruiting strategy while providing the best return on investment.
Tags : recruiting strategy, talent management, mobile recruiting, human resources
     Success Factors
By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
Tags : 2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps
     2ergo
By: HP AppPulse Mobile     Published Date: Jun 05, 2015
Businesses need a mobile strategy to transform into a digital business. A well-executed strategy will ensure that customers are continually engaged with your firm and employee productivity is optimized via mobile apps. Use this report to understand which core capabilities and features you should look for in a good mAPM solution.
Tags : mobile, applications, customer satisfaction, performance management, mapm, engagement
     HP AppPulse Mobile
By: CDW     Published Date: Jul 08, 2015
A key to safeguarding data and apps is finding the right partner.
Tags : security, vulnerability management, analytics, threat prevention, mobility, data security, mobile, policies
     CDW
By: Enterprise Mobile     Published Date: Sep 30, 2013
Creating a BYOD policy helps to minimize frustration and risk as you take advantage of cost savings. With a BYOD policy in place, you’ll be able to confidently move forward with your own BYOD program, staying at the forefront of mobility trends and fostering improved productivity and user satisfaction. Using a short template can help you identify the key elements that your policy should include. The more policy elements you’re able to cover in the template and the more elements you add on your own, the easier it will be to create the final, formal BYOD policy.
Tags : mobility-as-a service, managed mobility services, byod, bring-your-own-device, enterprise mobile, mobility, enterprise mobility, mobile strategy
     Enterprise Mobile
By: BlackBerry     Published Date: Oct 03, 2012
As the workplace grows more mobile by the minute, you may be wondering how to extend this to your mobile devices. In this resource, uncover how mobile communications fit into your call recording strategy, and what it means for your enterprise.
Tags : mobile device management, mobile communications, blackberry, call recording, call recording strategy
     BlackBerry
By: Blackberry     Published Date: Oct 03, 2012
As the workplace grows more mobile by the minute, you may be wondering how to extend this to your mobile devices. In this resource, uncover how mobile communications fit into your call recording strategy, and what it means for your enterprise.
Tags : mobile device management, mobile communications, blackberry, call recording, call recording strategy
     Blackberry
By: IBM     Published Date: May 07, 2013
"Building game-changing mobile apps—from vision to execution The proliferation of mobile devices, from smartphones to tablets, is empowering customers all over the world. Now, they expect to engage with enterprises and brands on their terms. In order to get closer to customers and boost productivity, many companies are now investing in apps, with varying results. Read the paper to see why it pays to have an innovative, sound mobile app strategy in place—before looking to build compelling systems of engagement."
Tags : mobile, capitalizing, smarter commerce, customers, productivity, innovative
     IBM
By: Blackberry     Published Date: Jul 03, 2012
For virtually every enterprise today, mobile device management (MDM) is top of mind. And while security is a chief concern, smart organizations are also discovering new opportunities for productivity. Getting the most from the BYOD phenomenon requires strategic thinking. Find out what key elements to consider in your Enterprise Mobility Strategy. And learn how BlackBerry Mobile Fusion can improve mobile security, reduce TCO and improve productivity.
Tags : blackberry, cio, mobile, mdm, smartphones, tablet
     Blackberry
By: Ethofy     Published Date: Mar 18, 2013
Examine the AIDA sales model using the right mobile tools and learn how to empower your sales teams to meet customer expectations and close more deals on the spot
Tags : mobile, mobile sales tools, sales tools, social media, social marketing, social messaging, mobile devices, mobile sales enablement
     Ethofy
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