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By: Semcasting     Published Date: Feb 14, 2013
This White Paper illustrates three important lessons learned as a result of executing highly targeted campaigns for 36 elected offices in November of 2012.
Tags : hyperlocal targeting, hyper-local targeting, location-based targeting, hyperlocal advertising, hyper-local advertising, digital marketing, ip address targeting, ip geo targeting
     Semcasting
By: Compendium Blogware     Published Date: Jan 05, 2010
Compendium has the answers and is ready to share. Two significant online trends are directly impacting the present and future of Business-to-Business Marketing, and you'll want to find out how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
Tags : compendium, blogging, blogware, corporate blog, business to business marketing, website development, leads, social media
     Compendium Blogware
By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
Tags : lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar, interactive marketing
     GoToWebinar
By: Rocket Fuel     Published Date: Mar 04, 2015
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see. Download the whitepaper and pop open the hood before choosing a programmatic partner.
Tags : programmatic, programmatic partner, digital advertising, programmatic advertising, online advertising, ad platform, digital marketing, ad network
     Rocket Fuel
By: ChannelAdvisor     Published Date: Nov 29, 2017
"The percentage of consumers making purchases online has officially outpaced those who donít. But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are. The time is now for brands to step into the e-commerce game and figure out the best approach for them. In this white paper, weíll dive into six critical components that all brands should be watching as the industry evolves: - Customer connections - Relationships with retailers - Quality of product content - Marketplace management - Social commerce influence - Big data for brands"
Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, manufacturer, marketing
     ChannelAdvisor
By: ProjectLocker     Published Date: Nov 19, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
Tags : website marketing, search engine, sem, seo, online marketing, blogging, adwords, google adwords
     ProjectLocker
By: WinGreen Marketing Systems     Published Date: Aug 11, 2010
White paper detailing the top ten tips for generating sales leads and building pipeline through online lead generation methods.
Tags : marketing, lead generation, sales, salesforce, salesforce.com, online lead generation, online marketing, demand generation
     WinGreen Marketing Systems
By: Conductor     Published Date: Apr 09, 2013
SEO is increasingly maturing in the organization and with increased resources, budget and technology adoption occurring in the last year, expectations are that it will grow even further in 2013. Searchís influence in the organization has grown to such an extent that search is now found second most commonly in its own separate department, something unheard of only a few short years ago. Check out this whitepaper to learn how leveraging SEO technology can grow your organizationís online market share in 2013.
Tags : seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing, marketing software
     Conductor
By: G/O Digital     Published Date: Nov 13, 2014
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, roofing, plumbing, and remodeling companies, can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients. Download this guide for quick and easy steps to improve digital advertising for your local business.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
     G/O Digital
By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
Tags : zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system
     Oracle
By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
Tags : oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, marketing automation, emerging marketing, internet marketing
     Eloqua
By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
Tags : dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, traditional marketing
     DNN Corp.
By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailersónamely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
Tags : organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping
     Acquia
By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
Tags : forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing
     IBM Unica
By: BrightEdge     Published Date: Apr 15, 2013
Search Engine Optimization is a key component in most online marketing plans today. A huge amount of time is spent optimizing content and pages for better visibility on search engines. Download this study to learn how Yelp simplified local SEO management with BrightEdge.
Tags : enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment
     BrightEdge
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