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By: Evariant     Published Date: Mar 28, 2019
Healthcare marketers look to drive growth for their organizations, the orthopedic service line is incredibly competitive; digital trends show that orthopedics is one of the most searched services in healthcare. This guide explores five critical steps to building, implementing, and executing an optimal multi-channel orthopedic service line campaign.
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     Evariant
By: Intel     Published Date: Nov 29, 2016
Just after the turn of the decade researchers are predicting there will be somewhere north of 24 million subscriptions to next generation 5G networking services. Today most of those services are little more than pilot projects. But thanks to emerging network function virtualization (NFV) software running on Mobile Edge Computing (MEC) platforms enabled by Intel most of those 5G services should be in production before the end of the decade. Come learn how MEC platforms are about to transform every corner of the networking world to not only drive the creation of a vast array of new IT services, but also make networks more agile and responsive than anyone ever thought possible.
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     Intel
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for today’s mobile world, and increase conversions? In this new eBook you’ll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
Tags : invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions, mobile marketing, mobile optimization, search marketing
     Invoca
By: BrightEdge     Published Date: Apr 15, 2013
Download this whitepaper for an overview of how BrightEdge and Facebook are working together to target the "Social SEO" opportunity. This paper outlines simple and highly effective ways to address the Social SEO opportunity.
Tags : enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment
     BrightEdge
By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
Tags : digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization
     Silverpop
By: Revana     Published Date: Mar 14, 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about utilizing structured data and when it’s best to apply geographic modifiers. In this eBook, we have identified six top trends to watch for in 2016, along with best practices for executing on each of them.
Tags : revana, seo, search, integration, data, digital marketing
     Revana
By: StreamSets     Published Date: Sep 24, 2018
The advent of Apache Hadoop™ has led many organizations to replatform their existing architectures to reduce data management costs and find new ways to unlock the value of their data. One area that benefits from replatforming is the data warehouse. According to research firm Gartner, “starting in 2018, data warehouse managers will benefit from hybrid architectures that eliminate data silos by blending current best practices with ‘big data’ and other emerging technology types.” There’s undoubtedly a lot to ain by modernizing data warehouse architectures to leverage new technologies, however the replatforming process itself can be harder than it would at first appear. Hadoop projects are often taking longer than they need to create the promised benefits, and often times problems can be avoided if you know what to avoid from the onset.
Tags : replatforming, age, data, lake, apache, hadoop
     StreamSets
By: Comcast Business     Published Date: Mar 24, 2015
Today’s K-12 schools are hungry for bandwidth. The reason is clear: highperforming, reliable and easily expanded network services support the latest classroom innovations, including videoconferencing, 1:1 computing, distance learning and modern learning management systems. It’s no surprise then that progressive educators now see a direct link between the overall success of their school districts and access to high-capacity networks. This emerged as a clear trend in new research by the Center for Digital Education (CDE) — a commanding 98 percent of administrators and IT representatives said the future of K-12 education hinges on ubiquitous connectivity. This white paper lays a framework for planning and implementing high-performance networks. In addition to explaining why now’s the time to plan network upgrades, this paper answers one of the fundamental questions asked by IT managers at schools everywhere: “How much network capacity will we actually need?”
Tags : education, network modernization, high-performance networks, bandwith, classroom innovations
     Comcast Business
By: WebiMax     Published Date: Sep 23, 2013
Download this whitepaper to learn the 6 Key Compoents that every SEO company should contain, and to gain the tools you need to make an informed decision when choosing which firm will handle your SEO strategies.
Tags : seo, search engine optimization, seo firm, seo company, seo initiative, seo strategy, seo fundamentals, search engine optimization (seo)
     WebiMax
By: Zendesk     Published Date: Jan 19, 2018
Customers are more technically savvy than ever and have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers only seek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only 16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
Tags : customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal
     Zendesk
By: Zendesk     Published Date: May 21, 2018
Customers are more technically savvy than everand have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers onlyseek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
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     Zendesk
By: Zendesk     Published Date: Jun 29, 2018
Customers are more technically savvy than ever and have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers only seek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only 16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
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     Zendesk
By: Oracle_Hospitality Hotels     Published Date: Feb 22, 2017
6 Tips for Creating the Coveted Hotel Experience. Insights from the Oracle Hospitality Phocuswright research study.
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     Oracle_Hospitality Hotels
By: Oracle     Published Date: Feb 27, 2017
It is a common refrain that is getting increasingly louder: We want more control. And guests want it during every phase of the travel lifecycle. That growing desire became evident in our research as guests expressed their interest in various ways.
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     Oracle
By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
Tags : revana, seo, search, integration, data, digital marketing, paid seach, search marketing
     Revana
By: Omniture     Published Date: Jun 27, 2007
If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.
Tags : sem, search engine marketing, bid management, keyword selection, ppc, pay per click, pay-per-click, omniture
     Omniture
By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: Attunity     Published Date: Feb 12, 2019
Read this checklist report, with results based on the Eckerson Group’s survey and the Business Application Research Center (BARC), on how companies using the cloud for data warehousing and BI has increased by nearly 50%. BI teams must address multiple issues including data delivery, security, portability and more before moving to the cloud for its infinite scalability and elasticity. Read this report to understand all 7 seven considerations – what, how and why they impact the decision to move to the cloud.
Tags : cloud, business intelligence, analytics, cloud data, data lake, data warehouse automation tools, dwa, data warehouse
     Attunity
By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
Tags : gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
     Gleanster Research
By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
Tags : gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
     Gleanster Research
By: ChannelAdvisor     Published Date: Nov 29, 2017
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 304 million active user accounts and 43% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand. In this eBook, we reveal seven Amazon secrets that we’ve seen online retailers use to help them succeed on Amazon, including: - Optimizing search terms - Taking advantage of Amazon Prime - Using a repricing tool And four more!"
Tags : ecommerce, retail, amazon, advertising, selling online, online shopping, online advertising, marketing
     ChannelAdvisor
By: Unica     Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
Tags : unica, online marketing trends, trends, web analytics, web site analytics, customer analytics, website behavior, web analytics
     Unica
By: Uberall     Published Date: Jan 24, 2019
Offering a holistic suite of location marketing services can be a huge differentiator for your business. After all, the primary metric of success for most SMBs and SMEs is how many customers you can get through their doors. Having a strong location marketing game is critical to both delighting them and growing your own business.
Tags : local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing
     Uberall
By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
Tags : integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
     Marketo
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