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By: Silverpop     Published Date: Sep 19, 2011
The most successful marketers will be those who stand out by infusing their content with a more human feel. Here are five tips and tactics guaranteed to strengthen your messages and delight your subscribers.
Tags : silverpop, humanizing content, personal attention, social media, web analytics, customer experience/engagement, social media marketing
     Silverpop
By: uberVU via HootSuite     Published Date: Jan 17, 2014
Customers now expect the same level of service on social media from financial firms, insurance providers, and other regulated enterprises as they receive from technology and retail companies. But without the right compliance controls in place, your organization could violate customer privacy rules and other regulatory guidelines. Are you taking the right steps to ensure compliance?
Tags : compliance, social media, social media management, enterprise, hootsuite
     uberVU via HootSuite
By: Silverpop     Published Date: Sep 19, 2011
To gain a better understanding of how today's marketers are using-and plan to use-various mocial mediums to communicate with customers, Silverpop polled more than 500 online marketers regarding their use of social, email, mobile and local forms of communication.
Tags : silverpop, marketing, customer communication, social media, customer experience/engagement, market research, email marketing services/software, social media marketing
     Silverpop
By: uberVU via HootSuite     Published Date: Jan 17, 2014
Without a standard and secure environment for social media, your organization remains vulnerable to malware, unauthorized or fraudulent accounts, and data leakage. IT departments are usually the ones who get called in to clean up the mess. Why not take control of the situation now? Download this guide to HootSuite Enterprise for IT departments today.
Tags : social media, social media management, enterprise, hootsuite, solutions guide, security, permissions
     uberVU via HootSuite
By: Fidelis Cybersecurity     Published Date: May 15, 2019
Cybercriminals have been upping their game this year; the use of file-less attacks with macros and PowerShell scripts to evade preventive defenses and sandboxes mean that they are getting better than ever at using phishing, social engineering and drive-by techniques to gain initial footholds in private domains – and once they arrive, they are often avoiding detection for extended periods of time. Between April and July 2018, Fidelis interviewed over 580 security professionals from around the globe to understand how they are shifting their detection strategies and how confident organizations are in their ability to not only prevent targeted attacks – but root out threats that have by-passed traditional preventive defenses.
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     Fidelis Cybersecurity
By: Comcast Business     Published Date: Oct 19, 2018
Technology has had a truly transformative impact on the healthcare space. Thanks to innovations in technology, tools and their respective processes, the practice of treating patients has shifted from mostly reactive to proactive, enabling physicians and caregivers to approach healthcare in a more holistic fashion. As part of that shift, hospitals, wellness centers and physicians’ offices are focusing on providing value over volume1, taking healthcare beyond the four walls of the facility and into patients’ homes, places of work and social centers. The concept of whole health is much easier to attain with technology such as artificial intelligence, analytics, wearables and mobile health (mHealth) apps, to name a few.
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     Comcast Business
By: Tenable     Published Date: Feb 07, 2018
"This IDC Technology Spotlight examines the evolution of vulnerability management. By leveraging the cloud and new technologies that deliver greater visibility, organizations can gain an accurate picture of their assets and overall risk posture. This is a critical step toward addressing the current landscape where attackers are using a wide variety of vectors such as mobile, social, and cloud-based attacks to infiltrate organizations and steal data. By reading this report you will get an overview of: - Benefits of cloud-based security and vulnerability management - Challenges of adopting cloud-based vulnerability management - IDC assessment of Tenable.io cloud vulnerability management"
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     Tenable
By: VMS     Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
Tags : advertising, marketing, vms, social media, roi, vantage, business intelligence
     VMS
By: Henry Jhonson     Published Date: Feb 01, 2011
In over forty pages this guide tackles every Twitter feature, tip and trick you can think of. Learn to work the interface, to Tweet from your desktop, cool Twitter bots and which people to follow.
Tags : twitter, tricks, tips, social, media, optimization, guide, whitepaper
     Henry Jhonson
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But beware—hashtags work differently on each network. Are you using them the right way? Or are you #failing?
Tags : hootsuite, social media, hashtags, trending, twitter, social media, social media networks, social media marketing
     uberVU via HootSuite
By: Lumesse     Published Date: May 15, 2015
This paper explores how critical it is to have an agile talent management strategy in place. Being mobile and social are key to attracting, developing and retaining the cream of Gen Z.
Tags : gen z, employees, retain talent, talent management, strategy, generation z, workplace, hr trends
     Lumesse
By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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     Uberflip
By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: Unica     Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
Tags : unica, online marketing trends, trends, web analytics, emarketing, social media, mobile, online marketing
     Unica
By: Vocus     Published Date: Mar 13, 2013
With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity.
Tags : vocus, search, social, email, publicity, 2013 marketing success, marketing strategy, crm solutions/software
     Vocus
By: BI WORLDWIDE     Published Date: Dec 22, 2014
Everyone likes to be noticed. Recognition and rewards help people feel good about what they are doing and things they have accomplished. Recognizing employees will keep them focused, directed and willing to repeat the behaviors they were recognized for. Learn 10 reasons why recognizing your employees really works.
Tags : employee engagement, employee recognition, social recognition, mobile recognition, employee awards, employer engagement, incentive programs, employee incentives
     BI WORLDWIDE
By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
Tags : b2b, social media, marketing strategy, guide, marketing software, web analytics, social media marketing
     Act-On
By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
Tags : social media, hashtag, marketing, strategy, best practices, guide, interactive marketing, marketing software
     Act-On
By: Lumesse     Published Date: May 15, 2015
This paper explores how critical it is to have an agile talent management strategy in place. Being mobile and social are key to attracting, developing and retaining the cream of Gen Z.
Tags : gen z, employees, retain talent, talent management, strategy, generation z, workplace, hr trends
     Lumesse
By: Silverpop     Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
Tags : marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, retargeting, online
     Silverpop
By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
Tags : act-on, engaging social content, social content, interactive content, social engagement, engaged interaction, target audience, audience motivation
     Act-On
By: Silverpop     Published Date: Sep 19, 2011
10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen.
Tags : silverpop, marketing, right message, email, social media, web analytics, customer experience/engagement, email marketing services/software
     Silverpop
By: Silverpop     Published Date: Jun 15, 2012
If your contact base doesn't continue to grow, how can you expect your business to grow? Learn how you can help expand your company's marketing database with ideas for collecting data on-site, tapping social media, driving opt-ins via transactional emails and more.
Tags : marketing database, silverpop, marketing, marketing campaigns, reach, customers, customer experience/engagement, lead generation & automation
     Silverpop
By: Brainshark     Published Date: Oct 16, 2013
"Getting employees to understand and take advantage of benefits during open enrollment periods is big challenge for many HR managers. This paper looks for new ideas on communicating benefit plans from professional marketers, knowledge management experts, and social media gurus."
Tags : human resources, training, compliance, onboarding, new hire, orientation, open enrollment, employee benefits
     Brainshark
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