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Gartner: A Marketing Analytics Framework for CMOs

By: Adobe

In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. In Gartnerís report: A Marketing Analytics Framework for CMOs, youíll review:

  • Nine measurements your CMO needs to understand
  • How to provide the CMO with the best analysis
  • The proper way to align measurement technology with your business needs


Tags : marketing analytics, customer life cycle, data management, marketing insights, market research
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Published:  Jan 31, 2013
Type:  Free Offer