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Know What Customers Want Before They Do

By: Oracle

John Lucker, a leader of Deloitte Consulting’s Advanced Analytics practice, shared insights from his recent Harvard Business Review article, “Know What Your Customers Want Before They Do.” He defined next best offers and provided a framework for creating effective NBOs

Tags : customer service, marketing, relevant interaction, effective nbos, oracle, internet marketing, marketing research, sales
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Published:  Apr 22, 2014
Length:  6
Type:  White Paper