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How Gamification Can Boost Channel Loyalty and Build Real Relationships

By: Aimia

In today’s competitive, changing business landscape, where smaller budgets reign and loyalty is harder and harder to come by, it’s no surprise that CEOs, marketing executives and sales leaders want to figure out how to maximize their investments in building real, personal channel partner relationships that thrive over the long-term.

To increase channel partner engagement and loyalty while keeping expenses on a tight leash, many are looking to an important trend, ‘gamification,’ as a possible option.

Tags : gamification, channel loyalty, partner relationships, emerging marketing, crm solutions/software, customer experience/engagement, business intelligence, market research
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Published:  Sep 05, 2014
Length:  2
Type:  White Paper