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Video Cloud Helps Puma Drive Customer Engagement Across Every Screen


PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey.

While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.

Tags : video cloud, video content, live video content, emerging marketing, interactive marketing, marketing software, customer experience/engagement
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Published:  Sep 17, 2014
Length:  1
Type:  Case Study