RSS feed Get our RSS feed

News by Topic

CMO Council: Getting in Sync with Mobile Customers


Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are creating new opportunities for organizations to engage with their customers, but the bigger reasons to focus on mobile relate to how mobile is changing how people behave. For marketers, the opportunities lie beyond the simple lure of mobile as just another channel to engage with customers. Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.

Tags : 
 Email this page
Published:  Apr 16, 2015
Length:  19
Type:  White Paper