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17 Experts On What It Takes to Master Customer Experience


Customer experience is the new battleground for brands. 89% of organizations compete primarily on experience, and 95% tell others about a bad experience.

To help brands compete in this new world, we spoke with 17 experts about the current state of customer experience and ways that brands can make and keep their customers happy.

Respondents include:

- Wall Street Journal best-selling author Ann Handley
- Annette Franz, Founder/CEO of CX Journey Inc.
- Mitch Joel, President of Mirum a WPP-owned digital marketing agency
- And many more!

Read on for insights into:

- Meeting the evolving demands of customers
- Ensuring CEOs embrace the importance of customer experience
- How customer experience is becoming the new marketing

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Published:  Mar 13, 2018
Length:  19
Type:  White Paper