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Harnessing Collective Intelligence to Improve New Product Introduction


With increased consumer and investor expectations around new products, the cost of missed release dates or inadequate features is significant. Using a Collective Intelligence Platform, managers can harness the tacit knowledge that lies dormant or siloed in organizations and translate it into insights that improve strategy and execution behind new product introductions. By tapping into the wisdom of your employees, customers and partners you can 1) avoid missed deadlines 2) ensure organization wide launch synchronization 3) better allocate funding to drive product success.

Tags : new product, crowd cast, business intelligence, silo, npi, npd, new product development, data management/analytics
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Published:  Mar 09, 2010
Length:  7
Type:  White Paper