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Generating Incremental Revenue & Greater Profitability With Lift Modeling


Marketing executives continue to seek ways to generate incremental revenue from their marketing programs. This client case describes   how iKnowtion helped a well-known, national retailer by providing insight about key activities that drive profitability, a refined approach to segmentation and a customer development framework that led to millions of dollars in incremental revenue and greater profitability.

Download this case study to learn:

  • How to identify which customers will generate incremental revenue
  • Ways to transform unprofitable campaigns to those which produce double-digit ROI
  • How to ensure your analytic solution can be implemented and operationalized

Tags : crm strategies, customer marketing, crm, marketing effectiveness, marketing analytics, lift modeling, incremental revenue, greater profits
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Published:  Aug 11, 2010
Length:  4
Type:  Case Study