Email Marketing

In this video, Matt Cain, Vice President and lead e-mail analyst at Gartner, outlines some of the options available to CIOs, including running hybrid e-mail environments with tried and tested services delivered from the cloud but the Exchange server remaining onsite. Matt also discusses where Office 365 currently meets the needs of enterprise customers and where third-party services should be considered to augment its functionality in key areas.

Learn how email verification technology helped to minimize Party City's hard bounces at point-of-sale by allowing data to be cleansed and verified in real time, which greatly reduced the amount of human error.

Domain-based Message Authentication, Reporting & Conformance (DMARC) has been created as a standard to help properly authenticate your sends and monitor and report phishers that are trying to send from your name. Read this whitepaper to learn the importance of DMARC and what it does for you.

Download this whitepaper to learn the 5 ways to reduce advertising network latency.

Turn tire kickers into customers (and other lead nurturing cliché’s that actually work.

Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.

Is your email marketing solution just a communication vehicle or is it built to drive revenue?

Deliverability is a primary concern for email marketers. There are many nuances that can impact how your messages are delivered. This white paper explains the most common sending environments and answers the frequently asked questions around why and when to make the transition to a dedicated IP (Internet Protocol) address.

Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans. Download the report to discover the quantitative findings.

The need to develop a solid cross-channel marketing strategy encompassing email, mobile and social has become a priority for online marketers. This report details how retail locations are promoting online channels. A store scorecard was developed to record the various ways online channels were promoted in-store.

Though the holidays seem far away, leading retailers have already started their holiday planning. Whether your planning has kicked off or you haven’t even started, there are several things that you should do to make sure this season is stellar. Making significant changes to your program during the holidays can be difficult and chaotic

Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you efficiently and effectively measure your email marketing programs? This concise and practical guide can help.

Like any relationship, the marketing lifecycle has unique phases with appropriate (and inappropriate) actions. Reading subscriber cues is important in getting this right. Learn about the elements of a strategic email marketing program that help move subscribers from introduction to a lifelong relationship.

The Multichannel Maturity Mandate : A Research Study Finds Proven Results, Significant Faults, And A Path To Higher Gains

Presentation nirvana! 40 Must-See Charts for Modern Marketers

Just how “modern” is your marketing?

Message is the most important of all marketing elements. Great messages change the destinies of companies and people. Without message, brand and promotion are crude instruments. Read and learn how the best messages are bold, compelling and polarizing

Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.

Pull ahead of your competition by learning best practices for incorporating social and mobile technologies. This white paper will explore how you can close more deals and save hours each week by taking advantage of these new technologies.

A new age of the social customer has arrived. This eBook examines how some of today’s most successful reps approach social sales.

Social Sales ebook: a prerequisite to #winning. Find out which profile wins the most deals and how all your sales reps can be more successful.

CRM Market Evaluation by Nucleus Research. Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.

Get the Nucleus sResearch survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.

With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity.

Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.