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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sub-Categories: Email Marketing Services/Software, List Management
Results 251 - 275 of 541Sort Results By: Published Date | Title | Company Name
By: Mimecast     Published Date: Oct 17, 2013
In this video, Matt Cain, Vice President and lead e-mail analyst at Gartner, outlines some of the options available to CIOs, including running hybrid e-mail environments with tried and tested services delivered from the cloud but the Exchange server remaining onsite. Matt also discusses where Office 365 currently meets the needs of enterprise customers and where third-party services should be considered to augment its functionality in key areas.
Tags : mimecast, cloud email, unified email management, office 365, secure email, mobile workforce, matt cain, migration services
     Mimecast
By: StrikeIron     Published Date: Oct 03, 2013
Learn how email verification technology helped to minimize Party City's hard bounces at point-of-sale by allowing data to be cleansed and verified in real time, which greatly reduced the amount of human error.
Tags : strikeiron, data quality, party city case study, pos, pos system, point-of-sale, email verification technology, email verification
     StrikeIron
By: Dyn     Published Date: Sep 25, 2013
Domain-based Message Authentication, Reporting & Conformance (DMARC) has been created as a standard to help properly authenticate your sends and monitor and report phishers that are trying to send from your name. Read this whitepaper to learn the importance of DMARC and what it does for you.
Tags : dmarc, domain based message authentication, reporting comfirmation, authenticate sends, isp, internet service provider, dyn, email marketing
     Dyn
By: Dyn     Published Date: Sep 25, 2013
Download this whitepaper to learn the 5 ways to reduce advertising network latency.
Tags : advertising network latency, dyn, advertising network, media buying platforms, online ads, dsp, email marketing, emerging marketing
     Dyn
By: Eloqua     Published Date: Sep 11, 2013
Turn tire kickers into customers (and other lead nurturing cliché’s that actually work.
Tags : oracle, lead nurturing, oracle eloqua, emerging marketing, list management
     Eloqua
By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
Tags : sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
     Bronto
By: Bronto     Published Date: Sep 09, 2013
Is your email marketing solution just a communication vehicle or is it built to drive revenue?
Tags : email marketing, email marketing plaform, email marketing solutions
     Bronto
By: Bronto     Published Date: Sep 09, 2013
Deliverability is a primary concern for email marketers. There are many nuances that can impact how your messages are delivered. This white paper explains the most common sending environments and answers the frequently asked questions around why and when to make the transition to a dedicated IP (Internet Protocol) address.
Tags : email deliverability, email marketing, dedicated ip, dedicated internet protocol
     Bronto
By: Bronto     Published Date: Sep 09, 2013
Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans. Download the report to discover the quantitative findings.
Tags : online marketing, holiday marketing, mobile marketing, social marketing, email marketing, internet marketing, online video marketing, social media marketing
     Bronto
By: Bronto     Published Date: Sep 09, 2013
The need to develop a solid cross-channel marketing strategy encompassing email, mobile and social has become a priority for online marketers. This report details how retail locations are promoting online channels. A store scorecard was developed to record the various ways online channels were promoted in-store.
Tags : cross=channel marketing, online marketing, email marketing, online channels, internet marketing, mobile marketing, online video marketing, social media marketing
     Bronto
By: Bronto     Published Date: Sep 09, 2013
Though the holidays seem far away, leading retailers have already started their holiday planning. Whether your planning has kicked off or you haven’t even started, there are several things that you should do to make sure this season is stellar. Making significant changes to your program during the holidays can be difficult and chaotic
Tags : holiday marketing, marketing strategies, holiday season, email marketing services/software, list management
     Bronto
By: Bronto     Published Date: Sep 09, 2013
Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you efficiently and effectively measure your email marketing programs? This concise and practical guide can help.
Tags : email marketing performance, strategic email marketing, email marketing services/software, list management
     Bronto
By: Bronto     Published Date: Sep 09, 2013
Like any relationship, the marketing lifecycle has unique phases with appropriate (and inappropriate) actions. Reading subscriber cues is important in getting this right. Learn about the elements of a strategic email marketing program that help move subscribers from introduction to a lifelong relationship.
Tags : lifelong subscribers, marketing lifecycle, strategic email marketing, email marketing services/software, list management
     Bronto
By: Sitecore     Published Date: Aug 21, 2013
The Multichannel Maturity Mandate : A Research Study Finds Proven Results, Significant Faults, And A Path To Higher Gains
Tags : sitecore, multichannel maturity mandate, forrester consulting, romi, return on marketing investment, email marketing services/software
     Sitecore
By: Eloqua     Published Date: Aug 02, 2013
Presentation nirvana! 40 Must-See Charts for Modern Marketers
Tags : marketing, modern, graphs, diagrams, data, email marketing, lead management, social media
     Eloqua
By: Eloqua     Published Date: Aug 02, 2013
Just how “modern” is your marketing?
Tags : marketing, modern, graphs, diagrams, data, email marketing, lead management, social media
     Eloqua
By: The Starr Conspiracy     Published Date: Mar 29, 2013
Message is the most important of all marketing elements. Great messages change the destinies of companies and people. Without message, brand and promotion are crude instruments. Read and learn how the best messages are bold, compelling and polarizing
Tags : message manifesto, brand, promotion, white paper, polarizing, bold, compelling, starr conspiracy
     The Starr Conspiracy
By: IBM     Published Date: Mar 28, 2013
Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.
Tags : social business, business, organizations, social media, workforce productivity, ibm, business value, search marketing
     IBM
By: Salesforce     Published Date: Mar 19, 2013
Pull ahead of your competition by learning best practices for incorporating social and mobile technologies. This white paper will explore how you can close more deals and save hours each week by taking advantage of these new technologies.
Tags : crm, social, sales, social media, mobile, emerging technologies, operations, process management
     Salesforce
By: Salesforce     Published Date: Mar 19, 2013
A new age of the social customer has arrived. This eBook examines how some of today’s most successful reps approach social sales.
Tags : crm, sales, marketing, social, social media, email marketing, crm & customer care, social media marketing
     Salesforce
By: Salesforce     Published Date: Mar 19, 2013
Social Sales ebook: a prerequisite to #winning. Find out which profile wins the most deals and how all your sales reps can be more successful.
Tags : sales, ebook, crm, social, guide, email marketing, social media, marketing software
     Salesforce
By: Salesforce     Published Date: Mar 19, 2013
CRM Market Evaluation by Nucleus Research. Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.
Tags : crm, sales, marketing, customer service, research, guide, roi, evaluation
     Salesforce
By: Salesforce     Published Date: Mar 19, 2013
Get the Nucleus sResearch survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
Tags : social, mobile, crm, roi, research, email marketing, social media, marketing software
     Salesforce
By: Vocus     Published Date: Mar 13, 2013
With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity.
Tags : vocus, search, social, email, publicity, 2013 marketing success, marketing strategy, crm solutions/software
     Vocus
By: Salesforce     Published Date: Feb 21, 2013
Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.
Tags : crm, cloud, salesforce, marketing, app, application, saas, customer relationship management
     Salesforce
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