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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sub-Categories: Email Marketing Services/Software, List Management
Results 526 - 541 of 541Sort Results By: Published Date | Title | Company Name
By: EchoMail Inc.     Published Date: Mar 16, 2007
Download this white paper to find out how EchoMail's specially developed software solutions give the winning edge to the SMB sector.
Tags : e-mail marketing, e-mail management, online customer care, targeted e-mail campaigns, e-mail campaigns, email marketing, email management, echomail
     EchoMail Inc.
By: IAB     Published Date: Jan 24, 2007
This document reviews the definition of deliverability, its history, and the impact on marketers. The current causes of how to measure and monitor and how to resolve deliverability issues are also addressed.
Tags : email marketing, email deliverability, deliverability, email marketing services/software
     IAB
By: GetActive Software     Published Date: Jan 23, 2007
Nonprofit organizations of all sizes are facing considerable challenges as they reach out to their supporters using email. Learn how to overcome these challenges and connect with your customer with a minimum of filtering and blocking.
Tags : email marketing, deliverability, email marketing services/software
     GetActive Software
By: Message Systems     Published Date: Jan 23, 2007
"Because of Message Systems, today we can intimately and accurately monitor our email. The second an issue arises, we make adjustments to correct it." Find out why Bluestreak's CTO is so pleased in this case study.
Tags : email marketing, deliverability, bluestreak, message systems, messagesystems, email deliverability, e-newsletters, newsletters
     Message Systems
By: eROI     Published Date: Jan 23, 2007
Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.
Tags : email marketing, newsletter design, viral marketing, email marketing services/software
     eROI
By: eROI     Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
Tags : lead generation, email marketing, newsletter design, loyalty and retention, content personalization, re-engagement, re-enticement, low activity
     eROI
By: Bluestreak     Published Date: Jan 22, 2007
"Personal and Dynamic Email Campaigns" provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!
Tags : personalization, content personalization, email marketing, newsletter design, dynamic emails, email marketing services/software
     Bluestreak
By: OgilvyOne     Published Date: Jan 22, 2007
As an email marketer, you are probably aware that email has a significant impact on brand. But do you truly know how to use email as a branding vehicle? OgilvyOne discusses the importance of email to your brand, and how to formulate emails to maximize "good" branding.
Tags : email marketing, newsletter design, email design, branding, brand, interactive/pr agencies, email marketing services/software
     OgilvyOne
By: OgilvyOne     Published Date: Jan 22, 2007
This presentation addresses the critical aspects that define a successful enewsletter: content, deliverability and rendering, and engagement. Learn how to improve all three with insight from the eNewsletter gurus at OgilvyOne.
Tags : email marketing, newsletter design, deliverability, engagement, ogilvyone, e-newsletter, e-newsletters, interactive/pr agencies
     OgilvyOne
By: Infacta     Published Date: Jan 22, 2007
In this series, we will provide an overview on email marketing, offer tips to help make your e-mail marketing campaigns more successful, review the tools necessary for effective email marketing and expose email marketing mistakes to avoid.
Tags : email marketing, email marketing services/software
     Infacta
By: Infacta     Published Date: Jan 22, 2007
In this report, we will review the Can-SPAM Act and set out 5 key requirements that will ensure that our email is considered legitimate by our customers, email clients and ISPs.
Tags : permission, email permission, permission email, email marketing services/software
     Infacta
By: Infacta     Published Date: Jan 22, 2007
Just because somebody subscribes to your email newsletter doesn’t mean that they read it. Here are 3 tips to turn your passive subscribers into active readers.
Tags : subscribers, email subscribers, audience engagement, email marketing services/software
     Infacta
By: Infacta     Published Date: Jan 22, 2007
The lines of permission marketing are not as grey as many would suggest. It’s pretty clear cut. You either have someone’s permission to send them commerical email or you don’t. Listen to this podcast to learn more.
Tags : permission based email, list management, subscriber management, email marketing, email marketing services/software
     Infacta
By: TowerData     Published Date: Jan 20, 2007
Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them.
Tags : email list, email append, email address, cass, customer database, tower data, database, data quality
     TowerData
By: Campaigner     Published Date: Jan 09, 2007
Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
Tags : email, deliverability, email marketing services/software
     Campaigner
By: Campaigner     Published Date: Jan 09, 2007
This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists — and turn your Web browsers into buyers.
Tags : opt in, opt-in, list management, email list, email marketing services/software
     Campaigner
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