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Emerging Marketing

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By: Swrve     Published Date: Mar 07, 2016
This whitepaper highlights if your mobile app strategy is killing your business and how to calculate the ROI to fix it.
Tags : mobile app, roi, return of investment, mobile app strategy, mobility, roi calculation, crm solutions/software, customer experience/engagement
     Swrve
By: Swrve     Published Date: Mar 07, 2016
This white paper explores 5 ways in which this process will move forward in 2016 - with a practical focus on what is actually likely to happen in the next 12 months.
Tags : mobile trends, mobile predictions, mobility, mobility trends, mobile devices, customer engagement, customer experience, customer experience/engagement
     Swrve
By: Swrve     Published Date: Mar 07, 2016
Download this white paper to find out 7 things you need to be doing to get your users engaged, and driving true retention and revenue.
Tags : mobility, mobile marketing, mobile engagement, customer engagement, customer experience, mobile marketing campaigns, mobility, customer experience/engagement
     Swrve
By: Swrve     Published Date: Mar 07, 2016
This practical guide lists six key tests that will deliver real ROI for your mobile business.
Tags : mobility, mobile business, roi, return of investment, mobile devices, roi for your mobile business, crm solutions/software, customer experience/engagement
     Swrve
By: Clicktale     Published Date: Mar 03, 2016
Clicktale has optimized over 100,000 websites in more than 90 countries, including some of the best-known and most successful companies on the web. Optimizing your website for enhanced user experience is very important. Having a clunky or hard to navigate site could push potential customers away.
Tags : clicktale, insights, customer experience, digital, website development, emerging marketing, social media, advertising agencies
     Clicktale
By: Relevance     Published Date: Mar 03, 2016
Guthy | Renker required a partner thatcould quickly understand the position of the Proactiv brand within the current competitive landscape of the beauty industry and create a roadmap for rapid growth.
Tags : relevance, organic revenue, brand positioning, competitive landscape, growth, marketing, search marketing, emerging marketing
     Relevance
By: Relevance     Published Date: Mar 03, 2016
Rackspace is achieving the identified goals through an integrated approach of increasing both on-page relevancy and earned media signals. These strategies are aimed at influencing search and directing traffic to its website.
Tags : relevance, bright edge, rackspace, traffic, marketing, search, earned media, relevancy
     Relevance
By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
Tags : demand frontier, demand gen, marketing, digital strategy, digital, advantage, emerging marketing, internet marketing
     Demand Frontier
By: Demand Frontier     Published Date: Mar 03, 2016
The volatility that’s currently rocking the oil and gas industry presents both challenges and opportunities for marketing departments.
Tags : demand frontier, demand, turbulent times, drive demand, oil, gas, energy, industry
     Demand Frontier
By: Dotmailer     Published Date: Feb 23, 2016
This guide examines how brands are employing technology to engage buyers and strengthen the customer relationship.
Tags : ecommerce marketing, email marketing, marketing automation, magento best practices, marketing technology for ecommerce, martech for ecommerce, magento enterprise best practices, magento community best practices
     Dotmailer
By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
Tags : personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices, digital marketing strategy, digital marketing solutions, digital marketing trends
     Mindtree
By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
Tags : crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud, search marketing
     Crownpeak
By: Adobe     Published Date: Feb 09, 2016
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
Tags : corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 09, 2016
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
Tags : corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 09, 2016
This year’s Digital Trends report – part of the Quarterly Digital Intelligence Briefing series that Econsultancy publishes in partnership with Adobe – tells the customer experience story.
Tags : digital trends, customer experience, adobe, mobility, customer experience, social media, customer engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, mobile marketing
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, mobile marketing
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet the challenge.
Tags : adobe, marketing, customer experience, channels, unified, online, offline, emerging marketing
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Marketing 2.0: Reinventing the Customer Experience gives you the strategies you need to revolutionize your marketing in a world that’s always connected.
Tags : adobe, customer experience, marketing, crm, connected, emerging marketing, internet marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.
Tags : adobe, mobile, marketing, mobile maturity, brand loyalty, customer experience, emerging marketing, internet marketing
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience
Tags : adobe, mobile, engagement, customer experience, trust, emerging marketing, internet marketing, crm & customer care
     Adobe
By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
Tags : b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation
     AdAgility
By: Adobe     Published Date: Feb 08, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged.
Tags : adobe, marketing, campaign, multi channel, customer interaction, engagement, email marketing, crm & customer care
     Adobe
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