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Emerging Marketing

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By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Marketo     Published Date: Nov 23, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
Tags : marketo, mobile marketing, guide, strategy, mobile app, emerging marketing, internet marketing, crm & customer care
     Marketo
By: Marketo     Published Date: Nov 23, 2015
A guide for CMOs on designing the marketing organization of the future.
Tags : marketo, marketing, digital, design, strategy, emerging marketing, crm & customer care, marketing research
     Marketo
By: TheMarketingScope     Published Date: Nov 19, 2015
In this white paper, we will provide an overview of the present state of mobility in the enterprise and identify loopholes and key areas of concern for the Public Sector.
Tags : byod, mobile devices, mobile workers, smartphones, mobile computing, laptops, communications, social media
     TheMarketingScope
By: Lifesize     Published Date: Nov 12, 2015
This guide illustrates how HD video recording and sharing will forever change the way you work.
Tags : video conferencing, video recording, hd video recording, benefits of video recording, video recording and sharing, collaboration, share video content, video recordings
     Lifesize
By: Lifesize     Published Date: Nov 12, 2015
Managing remote workers is no different than supervising those who are right down the hall from you. How? Video conferencing of course!
Tags : tips for managing a remote workforce, video conferencing, benefits of using video conferencing, remote workers management, teleworking, employee performance, virtual meetings, online video marketing
     Lifesize
By: Lifesize     Published Date: Nov 12, 2015
This white paper reveals the way how to love your meetings. Shift your meeting culture into something a lot more pleasant, dynamic and productive.
Tags : virtual meetings, conference meetings, how to own your meetings, love your meetings, online video marketing
     Lifesize
By: Adobe     Published Date: Nov 11, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
Tags : the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing, advertising agencies, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
     Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
     Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
     Adobe
By: Adobe     Published Date: Nov 11, 2015
Econsultancy's Quarterly Digital Intelligence Briefings look at some of the most important trends affecting the marketing landscape.
Tags : trends of marketing landscape, digital intelligence, cx challenge, customer experience, mobile excellence, internet of things, modern customer experience, complexity of customer experience
     Adobe
By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : conversica, leads, sales leads, lead response, communication, sales communication, prospects, nurturing
     Conversica
By: Adobe     Published Date: Nov 06, 2015
Hoje, oferecer um produto melhor não é suficiente. Um atendimento melhor ao cliente também não. Na verdade, muitas formas utilizadas pelas empresas para se diferenciar no passado não funcionam mais. A tecnologia nivelou o cenário competitivo.
Tags : tecnologia, design, digitalmente, mercado, email marketing, website development, emerging marketing, social media
     Adobe
By: Optimizely     Published Date: Nov 04, 2015
Find the most impactful areas to optimize & unlock hidden revenue! When your testing roadmap includes dozens of ideas (each with unique requirements) and each team member is vying for her idea to be run first, effective prioritization becomes paramount. This session will focus on the considerations, tools and frameworks you can use to make sure your roadmap is appropriately prioritized to meet your goals.
Tags : optimizely, optimization roadmap, webinar, revenue generation, search marketing, emerging marketing, crm & customer care, marketing research
     Optimizely
By: SAP     Published Date: Nov 04, 2015
Download this whitepaper to discover how global companies are using innovative technologies such as beacons, dynamic pricing and adaptive analytics to flourish in the modern-day, next-generation retail world. Learn what they believe they’re doing well and where they’re struggling as they adapt to today’s rapidly evolving marketplace. These insights can help your business thrive in an increasingly disruptive retail landscape.
Tags : consumer behaviors, sap, dynamic pricing, beacons, adaptive analytics, marketplace, fulfillment, customer experience
     SAP
By: SAP     Published Date: Nov 04, 2015
Download this executive summary of the 2015 Customer Experience Risk Study and learn: -Why at-risk customers often account for over 10% of potential revenue -How retailers miss over 80% of problem occurrences -How to take a customer-value lens to understand problematic experiences -How to measure on impact, as the frequency of issues can be deceiving
Tags : customer experience, sap, at-risk customers, potential revenue, problem occurences, customer-value, measuring on impact, emerging marketing
     SAP
By: SAP     Published Date: Nov 04, 2015
Download this eBook to learn more about these 6 strategies to simplify retail marketing: 1. Collect, consolidate, and analyze data 2. Integrate marketing and merchandising 3. Offer a consistent omnichannel experience 4. Deliver real-time, personalized customer engagements 5. Measuring marketing ROI 6. Stimulate loyalty and advocacy
Tags : retail marketing, sap, data analytics, merchandising, omnichannel experience, customer engagement, roi, customer loyalty
     SAP
By: SAP     Published Date: Nov 04, 2015
This report examines the challenges associated with the practice of contextual marketing. It is based on a series of interviews with experts and practitioners.
Tags : sap, contextual marketing, personalization, marketing messages, creative challenges, emerging marketing, crm & customer care, marketing research
     SAP
By: SAP     Published Date: Nov 04, 2015
This executive summary provides a look into how today’s marketing leaders are driving business performance across the customer-centric enterprise
Tags : marketing leaders, adaptive customer engagements, sap, customer experience, customer engagement strategy, customer-centric enterprise, emerging marketing, crm & customer care
     SAP
By: Falcon Social     Published Date: Oct 30, 2015
Du willst eine Strategie entwickeln, die Engagement fördert und deine Marke in den sozialen Medien aufbaut? Dieses Handbuch unterstützt dich dabei, eine Strategie zu erstellen, die den gesamten Lebenszyklus deiner Inhalte abdeckt – von der Planung und Ideensuche bis hin zur Erfolgsmessung und Optimierung. Lade das Handbuch jetzt herunter.
Tags : social media tool, social media management tool, social media verwaltung, social media software, social media marketing, social media campaigns, content marketing, social media content
     Falcon Social
By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
Tags : social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns
     Falcon Social
By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
Tags : corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning, customer experience/engagement
     Adobe
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