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By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
Tags : marketo, marketing, social media, social media marketing, emerging marketing, marketing research, traditional marketing
     Marketo
By: Adobe     Published Date: Nov 18, 2016
2016 Adobe Digital Marketing Survey results.
Tags : adobe, advertising, marketing, marketing channels, digital, search marketing, email marketing, emerging marketing
     Adobe
By: Marketo     Published Date: Nov 14, 2016
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on lead management functionality, thriving partner ecosystem, and roadmap.
Tags : marketo, gartner, magic quadrant, crm, lead management, b2b, emerging marketing, internet marketing
     Marketo
By: IBM Marketing Cloud     Published Date: Nov 11, 2016
Con el exclusivo "Estudio de benchmark sobre métricas de email marketing" los datos de la industria - y mucho más - están a su alcance. Descubra cómo usted puede medir los resultados de open, click-through rate.
Tags : marketing metrics, marketing, mobile, mobile marketing, mobile metrics
     IBM Marketing Cloud
By: Wyng     Published Date: Nov 02, 2016
Wyng Offers Insights Into top performing Digital Marketing Campaigns and Techniques.
Tags : emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, traditional marketing
     Wyng
By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
Tags : programmatic, digital advertising, audience data, adtech buying, interactive/pr agencies, web analytics, customer experience/engagement, social media marketing
     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
Tags : digital marketing, b2b marketing, programmatic, customer data, marketing intelligence, social media, interactive marketing, customer experience/engagement
     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
Tags : programmatic, digital advertising, b2b marketing, marketing data, social media, web analytics, business intelligence, social media marketing
     Dun & Bradstreet
By: CrowdTwist     Published Date: Oct 19, 2016
Learn how men and women differ in defining brand loyalty and what activities and preferences motivate action across the two genders.
Tags : loyalty, crowdtwist, gender, brand, emerging marketing, advertising agencies, internet marketing, marketing research
     CrowdTwist
By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
Tags : email marketing, email blasts. electronic marketing, emerging marketing, internet marketing, e-commerce
     Marketo
By: Marketo     Published Date: Oct 17, 2016
Let’s dig into the concept of digital marketing and how to be successful in today’s modern, complex business landscape. Download now!
Tags : digital marketing, mobile marketing, mobile applications, online advertising, search marketing, email marketing, emerging marketing, social media
     Marketo
By: Marketo     Published Date: Oct 17, 2016
As a marketer, you need to think across channels in your digital advertising. Through advanced digital advertising and marketing automation technology, like Marketo’s Ad Bridge, Real-Time Personalization, and more, you can easily listen and react from a variety of channels. Download to learn more.
Tags : digital advertising, cross-channel, multi media, email marketing, emerging marketing, social media, internet marketing, e-commerce
     Marketo
By: Marketo     Published Date: Oct 17, 2016
Don’t waste another moment assuming, instead of knowing, your marketing campaigns are working. You could be alienating large customer groups or ignoring the potential to increase ROI for campaigns that do work, but could use improvement. Download now to learn more!
Tags : a/b testing, marketing strategy, campaign testing, roi, emerging marketing, crm & customer care, marketing research
     Marketo
By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, it’s hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumers’ attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
Tags : holiday marketing, personalization, emerging marketing, crm & customer care, marketing research
     Marketo
By: Marketo     Published Date: Oct 17, 2016
We live in a mobile-first reality, one that has put the world’s information at our fingertips via smartphone, tablet, or wearable device. It has forever altered the ways in which we shop and consume, and how marketers engage with buyers. As a mobile marketer, you need to deliver the cohesive experience that your audience expects. Download to find out how.
Tags : mobile marketing, mobile apps, online shopping, email marketing, emerging marketing, social media
     Marketo
By: Crimson Hexagon     Published Date: Oct 11, 2016
This guide will help you learn the fundamentals of social media analytics and how you can apply it to your organization to make smarter, more data-backed decisions.
Tags : crimson hexagon, social media analytics, social media management, smm, social data, social media monitoring, social media, market research
     Crimson Hexagon
By: AdRoll     Published Date: Oct 05, 2016
Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
Tags : account based marketing, b2b marketing, search marketing, email marketing, emerging marketing, traditional marketing
     AdRoll
By: AdRoll     Published Date: Oct 05, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Download to learn more!
Tags : search marketing, email marketing, emerging marketing, social media, traditional marketing
     AdRoll
By: AdRoll     Published Date: Oct 05, 2016
AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.
Tags : website development, emerging marketing, internet marketing, crm & customer care
     AdRoll
By: AdRoll     Published Date: Oct 05, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Download to learn more!
Tags : website development, emerging marketing, internet marketing, crm & customer care
     AdRoll
By: AdRoll     Published Date: Oct 05, 2016
Reach your customers on one of the world’s most popular social platforms. Download to learn how!
Tags : instagram, social media marketing, advertising, digital marketing, emerging marketing, social media, internet marketing
     AdRoll
By: AdRoll     Published Date: Oct 05, 2016
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
Tags : attribution, attribution modelling, advertising agency, emerging marketing, advertising agencies, marketing research, traditional marketing
     AdRoll
By: AdRoll     Published Date: Oct 05, 2016
Over the past few years attribution has become one of the most-discussed concepts in marketing and sales. Everyone agrees it’s critically important to get right, but there’s no such thing as a “one size fits all” model. Meanwhile countless whitepapers have been written, all with the goal of providing a brief precis of the best way to measure it, but the reality is there’s no universally correct answer...
Tags : attribution, marketing, sales, attribution model, emerging marketing, marketing research, traditional marketing
     AdRoll
By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
Tags : adobe, marketing, marketers, mobile, engagement, emerging marketing, internet marketing, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
Tags : adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics, emerging marketing
     Adobe
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