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Emerging Marketing

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By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
Tags : contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing
     Wayin
By: Adobe     Published Date: Jun 08, 2015
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
Tags : social, roi, adobe, b2b, marketing, marketer, impact, measurement
     Adobe
By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
Tags : adobe, social, facebook, search engine marketing, sem, roi, streaming apps, meerkat
     Adobe
By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
Tags : siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience
     Crownpeak
By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
Tags : adobe, trends, content, experience, mobile, social, multichannel, video
     Adobe
By: Adobe     Published Date: Jun 03, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and what you can do to recapture their attention.
Tags : adobe, email, marketing, playbook, brands, digital marketing, integrated, contextual messaging
     Adobe
By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing — so you can drive true customer engagement, boost business revenue, and add more value to your organization.
Tags : adobe, email, marketing, brands, digital marketing, integrated, contextual messaging, strategies
     Adobe
By: Adobe     Published Date: Jun 03, 2015
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
Tags : adobe, mobile, strategy, devices, engagement, measurement, apps, optimization
     Adobe
By: Adobe     Published Date: Jun 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketing report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers.
Tags : adobe, mobile, retail, trends, device, sps, rsr, omnichannel
     Adobe
By: Crownpeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
Tags : forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience
     Crownpeak
By: Evergage, Inc.     Published Date: Jun 01, 2015
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. That’s why personalization is critical to help you meet your business and website goals.
Tags : evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
     Evergage, Inc.
By: Insightly     Published Date: May 29, 2015
Today’s Customer Relationship Management (CRM) applications for small and medium sized businesses are easy to use, powerful and affordable and can give your business the same advantages as large organizations.
Tags : crm, crm for business, customer relationship management, mobile crm, mobile sales, online crm, sales, small business crm
     Insightly
By: Meltwater     Published Date: May 28, 2015
This report replaces an earlier report that was formerly the continuous improvement report for this playbook.
Tags : social data, social marketing, marketing maturity, marketing strategy, customer insights, marketing programs, technology brands, social media marketing
     Meltwater
By: Meltwater     Published Date: May 28, 2015
This guide will redefine the notion of media intelligence and tell you why it matters in your day-to-day. It’ll also include some practical applications to help you both improve and understand your performance so that you’re in a better position to prove out the success of your program to your higher-ups.
Tags : media intelligence, data, media monitoring, media landscape, traditional media, business intelligence, interactive/pr agencies, content management systems
     Meltwater
By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
Tags : forrester, mobile, marketing, personalization, contextualization, customer journey, customer behavior, customer experience
     SmartFocus
By: Adobe     Published Date: May 19, 2015
Profissionais de marketing que veem seus clientes por um caminho linear de funil não estão em contato com seus clientes. O caminho do cliente possui múltiplos canais, onde eles esperam que os profissionais de marketing lembrem de suas preferências e antecipem suas necessidades. Em Dez Maneiras que Marketing cross-channel Não é Ciência de Foguete, você aprenderá como conectar-se com seu cliente e alcançá-lo de forma personalizada e relevante - tudo com coleta de dados confiavéis.
Tags : cross-channel, você escolhe os canais, objetivos é fácil, ciência inacessível, clientes querem, precisa de tudo, aqui para ficar, search marketing
     Adobe
By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : customer analytics, customer insights, customer retention, customer-related data, social media analytics, information responsiveness, emerging marketing, social media
     IBM
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
Tags : social media, search marketing agencies, content management systems, interactive marketing, web analytics, website/graphic design, crm & customer care, business intelligence
     IBM
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi, social media
     IBM
By: Ceros     Published Date: May 15, 2015
The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brand’s audience using interactive storytelling techniques in this eBook.
Tags : interactive storytelling, interactive content, content marketing, content creation, brand storytelling, digital engagement, digital marketing, emerging marketing
     Ceros
By: Ceros     Published Date: May 15, 2015
Fashion brands have always led the pack in terms of marketing innovations. In this interactive guide, see how top brands like Chanel, Burberry, and Nasty Gal are using content marketing to improve customer engagement.
Tags : content marketing, fashion marketing, top fashion brands, marketing trends, interactive content, customer engagement, digital engagement, digital marketing
     Ceros
By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but they’re not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
Tags : brand newsroom, content marketing, brand storytelling, interactive content, digital publishing, content creation, emerging marketing, social media
     Ceros
By: SAP     Published Date: May 15, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs.
Tags : ebusiness, b2c, omnichannel commerce, software providers, ecommerce, emerging marketing, internet marketing, marketing research
     SAP
By: SAP     Published Date: May 15, 2015
This report provides an overview of the objectives and challenges distribution companies say they face around e-commerce today.
Tags : online research, distribution, e-commerce, search marketing, emerging marketing, internet marketing, crm & customer care, marketing research
     SAP
By: Adobe     Published Date: May 13, 2015
In 2015, AgilOne, Microsoft and Pegasystems entered an already crowded market of multichannel marketers to choose from. Capabilities across the board expanded, making it harder for multichannel campaign management vendors to prove big competitive differences.
Tags : multichannel campaign management, magic quadrant, choosing the right mcm, which mcm, evaluation of mcm providers, adobe mcm, emerging marketing, marketing software
     Adobe
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