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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)
Results 176 - 200 of 336Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Oct 15, 2013
How behavioral analytics fuels more personalized marketing
Tags : increasing marketing value, improve returns, optimize websites, personalized marketing, web analytics, provide specific insights, personalization process, web marketers
     IBM
By: IBM     Published Date: Oct 15, 2013
Engaging customers with personalized recommendations across multiple marketing touchpoints
Tags : personalized product recommendation, product recommendation, relevant shoppers, loyal customers, personalization, engaging experience, capabilities for recommendations, monitor
     IBM
By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
Tags : marketo, marketing automation, marketing solutions, social media marketing, marketing roi, sales automation, lead generation, website profit
     Marketo
By: Verint     Published Date: Oct 08, 2013
Inspiring customer loyalty on a consistent, long-term basis requires a more comprehensive, systematic approach.
Tags : verint, voc, customer loyalty, marketing, customer initiatives, search marketing
     Verint
By: GoToWebinar     Published Date: Oct 08, 2013
We've all grown used to ordinary customer experiences, so when something extraordinary happens, we pay attention. No matter whether your business is a one-person show just getting started or a multi-national corporation, whether you are a front-line worker or a top-level executive, you can create awesome. This brief by Scott Stratten, best-selling author and president of UnMarketing, shares stories that’ll inspire you to find your own unique brand of business awesome.
Tags : marketing, scott stratten, good to awesome, citrix, go to meeting, the book of business awesome, social media, content management systems
     GoToWebinar
By: Oracle     Published Date: Oct 02, 2013
Migrating to a new interconnected service culture, powered by smart devices and the Web
Tags : oracle, customer experience, 2013 trends to watch, search marketing
     Oracle
By: WebiMax     Published Date: Sep 23, 2013
Download this white paper to know when you should redesign your website, the importance of making your design search-friendly and how rethinking your site design can benefit your SEO strategy.
Tags : seo, search engine optimization, web design, site redesign, increased roi, seo friendly, design trends, website/graphic design
     WebiMax
By: WebiMax     Published Date: Sep 23, 2013
Download this whitepaper to learn the 6 Key Compoents that every SEO company should contain, and to gain the tools you need to make an informed decision when choosing which firm will handle your SEO strategies.
Tags : seo, search engine optimization, seo firm, seo company, seo initiative, seo strategy, seo fundamentals, search engine optimization (seo)
     WebiMax
By: Eloqua     Published Date: Sep 11, 2013
Lead scoring. It’s not voodoo marketing anymore
Tags : oracle, oracle eloqua, lead scoring, grande guide to lead scoring, accurate lead scoring, search marketing, emerging marketing, internet marketing
     Eloqua
By: Conductor     Published Date: Aug 20, 2013
Often times, in-house or agency SEOs come across a variety of hurdles while trying to improve SEO within the organization. Two of the most common hurdles are difficulty implementing recommendations and lack of enterprise support for the SEO programs. In this white paper, a leading SEO expert shares his tips for overcoming these major obstacles by effectively involving colleagues in the SEO process.
Tags : seo, search engine optimization, search engine optimization (seo)
     Conductor
By: Conductor     Published Date: Aug 20, 2013
Unsure of whether your organization should consider investing in an SEO platform? Curious to see if companies achieve significantly better natural search results from SEO technology? Read this case study to see how Searchlight, an enterprise SEO platform empowered HSN, Inc. a $3 billion multi-channel brand, to experience dramatic natural search results and maintain it's position as one of the top-10 most trafficked e-commerce sites. HSN's successful SEO milestones included: 1) Boost Page One Rankings by 24% 2) Design and create an actionable SEO roadmap 3) Seamlessly share deep natural search insights across 10 departments compared to none before
Tags : seo, -ecommerce, search engine optimization, search engine optimization (seo)
     Conductor
By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : marketing automation, lead generation, marketo, email marketing, new marketing, social marketing, mobile marketing, marketing automation worksheet
     Marketo
By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable knowledge. In this guide to building a healthy agency relationship, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
Tags : ppc, agency, ppc agency, search marketing agency, ppc management company, ppc manager, hire an agency, agency relationship
     Hanapin Marketing
By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable expertise. In this guide to choosing and hiring an effective PPC agency, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
Tags : ppc, agency, ppc agency, search marketing agency, ppc management company, ppc manager, hire an agency, outsource marketing
     Hanapin Marketing
By: Conductor     Published Date: May 29, 2013
Standard practice for most marketers is to target the largest possible addressable audience with their product or service. Go to where the eyeballs are -or so the logic goes.
Tags : conductor, seo, marketing, long-tail terms, marketing 101, search marketing
     Conductor
By: Conductor     Published Date: May 29, 2013
Marketers have historically turned to print and television offline, and banner advertisements online to achieve brand development goals.
Tags : conductor, branding value, marketing, purchase, search results, search engines, social media marketing, search engine optimization (seo)
     Conductor
By: Conductor     Published Date: May 29, 2013
A Roadmap for Technology Purchasers
Tags : conductor, seo, marketing, natural search, seo solution, seo platform, search engine optimization (seo)
     Conductor
By: WordStream     Published Date: May 23, 2013
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated budding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides - download this paper for the top bidding tips from 10 PPC experts.
Tags : wordstream, ppc, ppc bid management, bid management tools, ppc management, adwords bidding, ppc bidding tips, ppc bid management strategy
     WordStream
By: WordStream     Published Date: May 23, 2013
If you want to sell products or generate lead online, a user-friendly, conversion-optimized website is Step 1. But when it comes to search engine marketing, it doesn't matter how beautiful your website is if people never get there. Download this white paper to learn the tricks to getting the clicks with better PPC text ads.
Tags : wordstream, ppc, ad text guide, ppc text ads, ppc ads, optimize click-thru rate, optimize ctr, ad text relevancy
     WordStream
By: WordStream     Published Date: May 23, 2013
We've reviewed thousands of Google AdWords accounts with our free AdWords Performance Grader, and we've found some scary statistics in the process -- Did you know that over half of AdWord advertisers haven't checked their account in the past month? And another 25% haven't logged in once in over 90 days? Download this white paper to learn how to make the most of your PPC account in minimal time.
Tags : wordstream, ppc, 20 minute ppc work week, adwords success, save time on ppc, improve adwords, improve ppc, raise quality score
     WordStream
By: WordStream     Published Date: May 23, 2013
Most PPC campaigns cost far more than they need to, because advertisers are paying for clicks that never deliver. Some sources estimate that advertisers who use broad phrase match without negative keywords are wasting 30% of their budgets. Read this white paper to learn how to put an end to waste and maximize PPC profits.
Tags : wordstream, ppc, negative keywords, ppc costs, negative keyword tool, negative keyword suggestion tool, keyword discovery, find negative keywords
     WordStream
By: Yext     Published Date: May 21, 2013
The paper will show every dealership the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : advertising, marketing, location, listings, maps, directories, yext, business
     Yext
By: Yext     Published Date: May 21, 2013
The paper will show every law firm the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : advertising, marketing, location, listings, maps, directories, yext, business
     Yext
By: Yext     Published Date: May 21, 2013
The paper will show every doctors office the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : advertising, marketing, location, listings, maps, directories, yext, business
     Yext
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