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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)
Results 226 - 250 of 349Sort Results By: Published Date | Title | Company Name
By: Kenshoo     Published Date: Oct 30, 2012
With nearly 200 stores throughout the US, Meijer has evolved to over more than just groceries, stocking a range of items including apparel, electronics, and more. Read this case study to learn how Kenshoo's platform helped Meijer grow.
Tags : sem, kenshoo, search engine marketing, search engine optimization, tracking, search marketing, marketing research, e-commerce
     Kenshoo
By: IBM     Published Date: Oct 24, 2012
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making making marketing challenging. Learn more about the decision to match the right message to customer.
Tags : ibm, marketing, analytics, decision, connected customer, real time marketing, decision management, customer experience
     IBM
By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
Tags : google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy
     SwellPath
By: Quantcast     Published Date: Aug 30, 2012
In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.
Tags : rtb, real time bidding, quantcast, search marketing, display advertising, retargeting ads, remarketing, interactive marketing
     Quantcast
By: Act-On     Published Date: Aug 28, 2012
Learn best practices for developing and deploying appropriate strategies for content across all channels and lead lifecycles.
Tags : content marketing, content management, repurposing content, internet marketing, search engine optimization (seo)
     Act-On
By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
Tags : segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy
     Neustar
By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
Tags : web analytics, site optimization, segmentation, customize messaging, custom offers, marketing strategy, personalized website, custom landing page
     Neustar
By: Neustar     Published Date: Aug 20, 2012
Marketers are buzzing about lead scoring - everybody wants it, but . . . will it work in your business? How will it change your processes? How do you get started?
Tags : lead scoring, liberty university, marketing analytics, lead qualification, lead routing, lead quality score, consumer analytics, search marketing
     Neustar
By: Neustar     Published Date: Aug 20, 2012
Learn how a DollarFinancial leverages real-time verification tools to reduce fraud, bad debt and default loans - all from the application process.
Tags : risk management, online verification, risk verification, consumer validation, consumer verification, reduce fraud, reduce bad debt, reduce default loans
     Neustar
By: Neustar     Published Date: Aug 20, 2012
TARGUSinfo introduces you to the buying behaviors and patterns of today's insurance consumer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
     Neustar
By: Neustar     Published Date: Aug 20, 2012
This case study shows how On Demand Verification plays an important role in increasing business and improving efficiencies for Santander.
Tags : auto verification, loan verification, contact verification, consumer verification, real time verification, risk management, loan processing, loan optimization
     Neustar
By: Neustar     Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
Tags : lead scoring, lead optimization, marketing analytics, lead qualification, lead routing, lead quality score, consumer score, consumer analytics
     Neustar
By: Optify     Published Date: Aug 13, 2012
Discover how to drive higher-quality inbound leads from SEO and social media with this practical 3-step guide.
Tags : lead generation, b2b marketing, seo, keywords, strategic keywords, seo, search engine optimization, website optimization
     Optify
By: Optify     Published Date: Aug 13, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
Tags : inbound marketing, link building, seo, link acquisition, link strategy, lead generation, search engine optimization, link value
     Optify
By: Optify     Published Date: Aug 13, 2012
Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.
Tags : b2b marketing, keywords, seo, search engine marketing, keyword diversity, optify, inbound marketing, search engine optimization (seo)
     Optify
By: Optify     Published Date: Aug 13, 2012
You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? With the right roadmap, professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads.
Tags : optify, inbound marketing, b2b marketing, seo, search engine marketing, keywords, link building, search engine optimization (seo)
     Optify
By: Optify     Published Date: Aug 13, 2012
Learn how your agency can thrive by offering high-value inbound marketing services
Tags : inbound marketing, optify, b2b marketing, seo, keywords, social media, roi, search engine optimization
     Optify
By: Optify     Published Date: Aug 13, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
Tags : optify, b2b marketing, inbound marketing, marketing metrics, lead generation, seo, search engine optimization, social media
     Optify
By: Kenshoo     Published Date: Aug 07, 2012
Kenshoo Portfolio-Based Algorithm Delivers 44% Life in Overall Revenue
Tags : roi, bid management, search marketing, sem, kenshoo, netgiant, bid policies
     Kenshoo
By: IBM     Published Date: Aug 07, 2012
Insurers lose millions each year through fraudulent claims. Learn how leading insurance companies are using data mining techniques to target claims with the greatest likelihood of adjustment, improving audit accuracy and saving time and resources. Read this paper to learn how to combine powerful analytical techniques with your existing fraud detection and prevention efforts; build models based on previously audited claims and use them to identify potentially fraudulent future claims; ensure adjusters focus on claims most likely to be fraudulent; and deploy results to the people who can use the information to eradicate fraud and recoup money.
Tags : data, mining, detect, insurance, fraud, insurers, fraudulent, claims
     IBM
By: Kenshoo     Published Date: Aug 07, 2012
TicketsNow knew that building an engaged fan base on Facebook would drive revenue for its business. Per a SocialCode survey from November 2011, Facebook fans are 291 percent more likely to engage and convert with a brand than non-fans. The challenge for TicketsNow was how to generate new fans in a targeted, efficient, and cost-effective manner.
Tags : kenshoo social, ticketsnow, case study, paid search, social media, customer engagement, search marketing
     Kenshoo
By: Optify     Published Date: Aug 03, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
Tags : b2b marketing, seo, search engine optimization, internet marketing, inbound marketing, lead generation, increased roi, search marketing
     Optify
By: Optify     Published Date: Aug 03, 2012
You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? Not at all. With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads. This guide will show you how.
Tags : b2b marketing, seo, search engine optimization, internet marketing, inbound marketing, lead generation, search marketing, email marketing
     Optify
By: Optify     Published Date: Aug 03, 2012
Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.
Tags : b2b, optify, seo, search engine optimization, lead generation, inbound marketing, search marketing, email marketing
     Optify
By: Optify     Published Date: Aug 03, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
Tags : inbound marketing, b2b, lead generation, seo, search engine optimization, content marketing, social media, search marketing
     Optify
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