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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)
Results 276 - 300 of 349Sort Results By: Published Date | Title | Company Name
By: ResultFirst     Published Date: Jun 09, 2010
ResultFirst launched an aggressive on-page optimization campaign to meet Plateau's SEO needs in a scenario where even normal link exchange activities could not be implemented to bring qualified traffic to the website.
Tags : resultfirst, plateau, seo, tangence, search engine optimization (seo)
     ResultFirst
By: ResultFirst     Published Date: Jun 09, 2010
Through strategic SEO activities ResultFirst helps AgileRF overcome the challenge of its SEO unfriendly website and identifying vital 'industry associated' to feature in top web rankings.
Tags : resultfirst, plateau, seo, tangence, agile, search engine optimization (seo)
     ResultFirst
By: Webtrends     Published Date: May 03, 2010
Join Webtrends' Rachel Charlton and Peter Thelen from the Ad Director team for this information-packed webinar as they explain the benefits of bid optimization and demonstrate the results using real life examples from actual clients. This is a can't miss webinar for any marketer who uses paid search.
Tags : webtrends, mobile strategy, app downloads, apps, performance indicators, web analytics, pay per click (ppc)
     Webtrends
By: LookSmart     Published Date: Feb 25, 2010
LookSmart is one of the largest search advertising networks, processing over 1 billion queries daily. Our award winning AdCenter platform offers tracking and targeting features on par with the major search engines. You can be up and running with optimized campaigns in no time. Start today and get $50 in matched clicks!
Tags : looksmart, search, seo, advertising networks, search engines, optimization, search engine optimization (seo)
     LookSmart
By: Acquirgy     Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
Tags : ppc, acquirigy, ecommerce, lead generation, swot analysis, kenshoo, marin, aquisio
     Acquirgy
By: WebiMax     Published Date: Nov 25, 2009
It may be easily understood SEO can immensely help marketing efforts, yet with so many providers available, the process of deciding upon a service can be confusing. First, it is important to understand what search engine optimization is and what it can do for your company. Basically, SEO providers employ a number of tactics to gain positive momentum for your Web site on the search engines. Using specific, germane words and phrases related to a site's goods and services, an SEO service helps to make the site widely recognized by consumers and attract more revenue.
Tags : webimax, seo, search engine optimization, optimized, service provider, search engine optimization (seo)
     WebiMax
By: ComCorp     Published Date: Oct 08, 2009
Hiring a search engine optimization firm can be a difficult process. A skilled SEO firm will help you significantly increase the impact of your web presence, while a lesser firm will waste your money, and damage your online reputation. Yet, at least from the outside, the two can look relatively similar.
Tags : seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search
     ComCorp
By: ComCorp     Published Date: Oct 08, 2009
In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms. However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.
Tags : seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search
     ComCorp
By: Business.com     Published Date: Jul 20, 2009
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
Tags : b2b, business.com, brand, search marketing, branding, roi, marketing mix, seo
     Business.com
By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.
Tags : roi, return on investment, seo, search engine marketing, brick marketing, marketing, sem, search engine optimization (seo)
     Brick Marketing
By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses several tips of factors to look at when hiring an SEM company.
Tags : seo, search engine marketing, brick marketing, sem, pay per click, ppc, search engine optimization (seo)
     Brick Marketing
By: Clickable, Inc.     Published Date: Jun 22, 2009
Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.
Tags : search marketing, clickable, search, seo, search engine, advertising, infrastructure, media spending
     Clickable, Inc.
By: Point It     Published Date: Mar 02, 2009
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
Tags : point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click
     Point It
By: Point It     Published Date: Mar 02, 2009
Whether you’re an experienced marketing manager, or just starting your career, it’s imperative that you know the fundamentals of search engine marketing and optimization. If for no other reason, you certainly don’t want to let your boss know you’re a marketing dinosaur. This whitepaper details the top 10 myths and errors behind SEO.
Tags : point it, b2b search mistakes, seo, meta tags, meta keywords, crawl rate, pay per click, ppc
     Point It
By: Vocus, Inc     Published Date: Dec 16, 2008
Identify ways to increase rankings in search engines and drive traffic to your website.  Get tips to optimize your press releases for search engines—reach a broader audience, deliver your message & drive traffic to your website.
Tags : seo press release, seo press releases, optimized press release, vocus, search engine optimization, search engine optimization (seo)
     Vocus, Inc
By: Click Forensics     Published Date: Jun 25, 2008
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
Tags : click forensics, traffic quality, lead generation, click quality, quality click, quality lead, cost per click, pay per click
     Click Forensics
By: Oneupweb     Published Date: Jun 24, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
Tags : b2b, business-to-business, btob, search engine marketing, sem, search, oneupweb, marketer
     Oneupweb
By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
Tags : oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates
     Oneupweb
By: Oneupweb     Published Date: Jun 24, 2008
Uncover the social marketing secrets of the hottest holiday products with Oneupweb's white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.
Tags : oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
     Oneupweb
By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
Tags : oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
     Oneupweb
By: Oneupweb     Published Date: Jun 24, 2008
Talk the talk of search engine marketing with Oneupweb's Search Engine Optimization Survival Guide. Learn important terminology, discover interesting facts and put SEO to work for you.
Tags : oneupweb, online marketing, online advertising, search engine marketing, sem, search engine optimization, seo, paid search engine marketing
     Oneupweb
By: Marin Software     Published Date: Jun 24, 2008
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.  However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
Tags : lead volume, paid search, ppc, marin, marin software, keywords, pay per click, cost per click
     Marin Software
By: SAS     Published Date: Aug 03, 2016
Identifying the best technology to improve marketing performance is a complex decision, especially for a growing marketing organization. Deciding where to spend valuable capital should be based on the greatest opportunity for gain. In the current marketing environment, the greatest opportunity is in analytically enabled marketing.
Tags : best practices, technology, data, opportunity, marketing, search marketing
     SAS
By: Adobe     Published Date: Apr 11, 2016
A Adobe foi nomeada líder na Forrester Wave™: Plataformas de Experiências Digitais, segundo o relatório do último trimestre de 2015. Não importa o tamanho do seu negócio, a Adobe Marketing Cloud te dá o poder de entregar experiências individuais relevantes. Baixe o relatório para descobrir o que a Forrester tem a dizer sobre o que temos a oferecer.
Tags : adobe, experiências digitais, forrester, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing
     Adobe
By: CMO.com     Published Date: Mar 09, 2016
Major sporting events are great for the advertising industry, however, this years Super Bowl 50 was the tipping point for the ad industry. Download article to see why and by doing so you will subscribe to CMO.com and will have access to more content like this.
Tags : cmo, marketing, adobe, subscription, case study, digital trends, search marketing, email marketing
     CMO.com
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