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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)
Results 301 - 325 of 336Sort Results By: Published Date | Title | Company Name
By: Jive Software     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : marketing, campaigns, campaign strategy, cmo, social business, social media, search marketing, email marketing
     Jive Software
By: Jive     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : marketing campaigns, cmo, social, social media, campaign planning, campaign development, content, sales colateral
     Jive
By: Jive     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : marketing campaigns, cmo, social, social media, campaign planning, campaign development, search marketing, email marketing
     Jive
By: Silverpop     Published Date: Feb 04, 2013
Strategies, tips and worksheets designed to make the staffing and budgeting processes easier and more efficient.
Tags : marketing, planning, organization, staffing, budgeting, process, search marketing, email marketing
     Silverpop
By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
Tags : digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization
     Silverpop
By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
Tags : social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence
     IBM
By: MoreVisibility     Published Date: Mar 28, 2012
Measuring SEO results can be challenging. Are you struggling with understanding how your organic traffic comes to your site? Are you curious whether your organic visitors are converting into leads or sales? These three reports will help you better understand how Google Analytics can be used to analyze your search engine optimization efforts.
Tags : morevisibility, marketing, google analytics, marketing optimization, seo, interactive marketing, web analytics, business intelligence
     MoreVisibility
By: Oracle     Published Date: Jan 25, 2012
Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.
Tags : on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
     Oracle
By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies, traditional agencies, content management systems, interactive marketing
     Syncapse Corp.
By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
Tags : facebook, marketingsherpa, ad platform, roi, social media marketing, branding, internet marketing, mobile marketing
     Facebook
By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : benchmarking, forecasting, joe payne, lead management, lead scoring, marketing automation, predictive analytics, revenue
     Eloqua
By: RingRevenue     Published Date: Feb 17, 2011
How Call Performance Marketing Improves Advertising ROI
Tags : paypercall, performance marketing, affiliate marketing, call tracking, pay-per-call, interactive marketing, mobile marketing, pay per click (ppc)
     RingRevenue
By: VitbergLLC     Published Date: Feb 13, 2011
This whitepaper provides an overview of how professional serices firms can generate more leads and get more ROI from their investment in marketing and business development
Tags : niche marketing, cpa firm marketing, law firm marketing, consulting firm marketing, professional services marketing, growth strategies, roi from marketing, interactive marketing
     VitbergLLC
By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : social media, measurement, roi, word of mouth, social marketing, interactive/pr agencies, search marketing agencies, traditional agencies
     BzzAgent
By: Mobile Commerce     Published Date: Dec 21, 2010
This paper shows what and how users search on a mobile device to enable advertisers to optimise thier campaigns
Tags : search, mobile, seo, mobile internet, advertising, mobile advertising, mobile ads, display
     Mobile Commerce
By: Se Jones     Published Date: Nov 05, 2010
By learning and applying the tips that follow, you are much more likely to see a significant increase in leads from your website.
Tags : ppc lead generation, seo lead generation, b2b lead gen, leads from google, pay per click (ppc), search engine optimization (seo)
     Se Jones
By: Suzy Feine     Published Date: Sep 30, 2010
Press releases are no longer just a means to announce business news. Learn the five reasons why press releases can have a dramatic effect on your company's marketing strategy.
Tags : marketing, seo, press release, media, editors, search engine optimization (seo)
     Suzy Feine
By: Maponics     Published Date: Sep 24, 2010
This case study tells the story of how HelloMetro, a network of more than 1,600 city guide web sites, used Maponics Neighborhood Boundaries and ZIP Code Boundaries to significantly increase web site traffic and revenue.
Tags : neighborhood data, neighborhood boundaries, neighborhood database, neighborhood names, neighborhood information by zip code, pay per click (ppc), search engine optimization (seo)
     Maponics
By: Mary Schnack & Associates     Published Date: Sep 08, 2010
Significance of code-to-text ratio in your optimization strategy
Tags : search engine optimization, seo, code to text ratio, content management systems, search engine optimization (seo)
     Mary Schnack & Associates
By: CDI     Published Date: Feb 10, 2009
Discover how to get the most from your Google AdWords campaign. Learn the key pitfalls that hundreds of high-technology and other B2B companies encounter when setting up their search program, and how to avoid making the same mistakes.
Tags : connectdirect, cdi, google adwords, paid search, google campaign, ad copy, conversion rate, pay per click (ppc)
     CDI
By: ValueClick Media     Published Date: Sep 24, 2008
Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
Tags : automotive, chevrolet, dodge, honda, hyundai, lincoln mercury, advertising alternative, optimization technology
     ValueClick Media
By: Oneupweb     Published Date: Aug 07, 2008
For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.
Tags : oneupweb, lisa wehr, franchisor, franchisee, franchise, franchise 500, search engine optimization, search engine marketing
     Oneupweb
By: Click Forensics     Published Date: Jun 25, 2008
What is click fraud?  Who is committing it?  Why should you be concerned about your paid search campaigns?  Learn how to identify if you are at risk with this special report from Click Forensics.
Tags : click fraud, ppc, paid search, roi, click forensics, pay per click, pay-per-click, fraud
     Click Forensics
By: ICG Commerce     Published Date: Feb 08, 2008
Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
Tags : seo, search engines, search engine optimization, sem, search engine marketing, fathom, fathom seo, keywords
     ICG Commerce
By: ICG Commerce     Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
Tags : seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords
     ICG Commerce
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