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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)
Results 326 - 336 of 336Sort Results By: Published Date | Title | Company Name
By: Medium Blue     Published Date: Jan 29, 2007
If you are looking to partner with a search engine optimization company, it’s important that you choose a firm you can trust. Many search engine optimization companies today use tactics that are questionable and that can lead to your site getting penalized by the major search engines. In this article, you will be given several important questions to ask any SEO firm that you are considering, and learn how to interpret the answers you are given.
Tags : search marketing, search engine optimization, outsourcing, seo firms, seo firm, seo, search marketing agencies, search engine optimization (seo)
     Medium Blue
By: Medium Blue     Published Date: Jan 29, 2007
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.
Tags : search marketing, search engine optimization, pay per click marketing, search engine / directory submission, medium blue, search marketing agencies, search engine optimization (seo)
     Medium Blue
By: Medium Blue     Published Date: Jan 29, 2007
Learn about the ways in which a quality SEO firm can protect your time and your brand, from providing in-house copywriting to managing implementation.
Tags : search marketing, medium blue, search engine marketing, search engine optimization, seo firm, seo company, seo companies, branding
     Medium Blue
By: Medium Blue     Published Date: Jan 29, 2007
Learn how an organic SEO firm works with site content instead of manipulating technical loopholes, attracts links instead of utilizing linking schemes, strives to make a website a valuable resource, and learns from the search engines rather than learning how to exploit them.
Tags : organic seo, search marketing, search engine optimization, medium blue, search marketing agencies, search engine optimization (seo)
     Medium Blue
By: Medium Blue     Published Date: Jan 29, 2007
As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with. 
Tags : search engine optimization, search marketing, outsourcing, outsource, seo firm, seo firms, seo company, seo companies
     Medium Blue
By: iDirect     Published Date: Jan 29, 2007
This article is the third and final part of a series designed to help you find a search engine optimization company that is worthy of your trust. In this installment, you will learn questions to ask search engine optimization companies in order to assess the business assurances that they have made.
Tags : search engine optimization, search marketing, seo, seo firm, seo firms, search marketing agencies, search engine optimization (seo)
     iDirect
By: iDirect     Published Date: Jan 29, 2007
In this article, the second of a three-part series, readers will learn key questions that can be asked to determine the competence of any search engine optimization company that they are considering. This article can serve as a valuable resource for those researching search engine optimization companies.
Tags : search marketing, search engine optimization, seo, seo firm, seo firms, search marketing agencies, search engine optimization (seo)
     iDirect
By: iDirect     Published Date: Jan 29, 2007
Many people may not be aware of SEO’s usefulness is in business to business marketing or what a valuable marketing tool SEO can be in general.  Learn more about why B2B companies can benefit from using SEO as a key marketing tool.
Tags : search marketing, search engine marketing, search engine optimization, seo firms, seo firm, seo, outsource, outsourcing
     iDirect
By: iDirect     Published Date: Jan 29, 2007
With careful monitoring of competitors’ sites and reporting of any violations of search engine terms of service found, search engine results can in fact be directly affected. Learn how to identify your online competitors as well as common issues that can lead to reportable SEO violations.
Tags : search marketing, search engine optimization, seo, competitive analysis, seo firms, seo firm, competitors, competitor marketing
     iDirect
By: iDirect     Published Date: Jan 29, 2007
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix.  They are the people on the front lines of the organization - the ones who deal with prospects and customers every day.
Tags : seo, search marketing, search engine optimization, seo firm, seo firms, search marketing agencies, search engine optimization (seo)
     iDirect
By: iDirect     Published Date: Jan 29, 2007
There are a number of guaranteed SEO companies, but many of these guarantees are meaningless and about as useful as leprechaun repellent.  Learn what to look for to avoid being taken advantage of by unscrupulous SEO companies.
Tags : medium blue, seo firms, seo companies, seo company, seo firm, seo, search marketing, search engine optimization
     iDirect
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