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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)
Results 326 - 350 of 350Sort Results By: Published Date | Title | Company Name
By: RingRevenue     Published Date: Feb 17, 2011
How Call Performance Marketing Improves Advertising ROI
Tags : paypercall, performance marketing, affiliate marketing, call tracking, pay-per-call, interactive marketing, mobile marketing, pay per click (ppc)
     RingRevenue
By: VitbergLLC     Published Date: Feb 13, 2011
This whitepaper provides an overview of how professional serices firms can generate more leads and get more ROI from their investment in marketing and business development
Tags : niche marketing, cpa firm marketing, law firm marketing, consulting firm marketing, professional services marketing, growth strategies, roi from marketing, interactive marketing
     VitbergLLC
By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : social media, measurement, roi, word of mouth, social marketing, interactive/pr agencies, search marketing agencies, traditional agencies
     BzzAgent
By: Mobile Commerce     Published Date: Dec 21, 2010
This paper shows what and how users search on a mobile device to enable advertisers to optimise thier campaigns
Tags : search, mobile, seo, mobile internet, advertising, mobile advertising, mobile ads, display
     Mobile Commerce
By: Se Jones     Published Date: Nov 05, 2010
By learning and applying the tips that follow, you are much more likely to see a significant increase in leads from your website.
Tags : ppc lead generation, seo lead generation, b2b lead gen, leads from google, pay per click (ppc), search engine optimization (seo)
     Se Jones
By: Suzy Feine     Published Date: Sep 30, 2010
Press releases are no longer just a means to announce business news. Learn the five reasons why press releases can have a dramatic effect on your company's marketing strategy.
Tags : marketing, seo, press release, media, editors, search engine optimization (seo)
     Suzy Feine
By: Maponics     Published Date: Sep 24, 2010
This case study tells the story of how HelloMetro, a network of more than 1,600 city guide web sites, used Maponics Neighborhood Boundaries and ZIP Code Boundaries to significantly increase web site traffic and revenue.
Tags : neighborhood data, neighborhood boundaries, neighborhood database, neighborhood names, neighborhood information by zip code, pay per click (ppc), search engine optimization (seo)
     Maponics
By: Mary Schnack & Associates     Published Date: Sep 08, 2010
Significance of code-to-text ratio in your optimization strategy
Tags : search engine optimization, seo, code to text ratio, content management systems, search engine optimization (seo)
     Mary Schnack & Associates
By: CDI     Published Date: Feb 10, 2009
Discover how to get the most from your Google AdWords campaign. Learn the key pitfalls that hundreds of high-technology and other B2B companies encounter when setting up their search program, and how to avoid making the same mistakes.
Tags : connectdirect, cdi, google adwords, paid search, google campaign, ad copy, conversion rate, pay per click (ppc)
     CDI
By: ValueClick Media     Published Date: Sep 24, 2008
Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
Tags : automotive, chevrolet, dodge, honda, hyundai, lincoln mercury, advertising alternative, optimization technology
     ValueClick Media
By: Oneupweb     Published Date: Aug 07, 2008
For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.
Tags : oneupweb, lisa wehr, franchisor, franchisee, franchise, franchise 500, search engine optimization, search engine marketing
     Oneupweb
By: Click Forensics     Published Date: Jun 25, 2008
What is click fraud?  Who is committing it?  Why should you be concerned about your paid search campaigns?  Learn how to identify if you are at risk with this special report from Click Forensics.
Tags : click fraud, ppc, paid search, roi, click forensics, pay per click, pay-per-click, fraud
     Click Forensics
By: ICG Commerce     Published Date: Feb 08, 2008
Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
Tags : seo, search engines, search engine optimization, sem, search engine marketing, fathom, fathom seo, keywords
     ICG Commerce
By: ICG Commerce     Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
Tags : seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords
     ICG Commerce
By: Medium Blue     Published Date: Jan 29, 2007
If you are looking to partner with a search engine optimization company, it’s important that you choose a firm you can trust. Many search engine optimization companies today use tactics that are questionable and that can lead to your site getting penalized by the major search engines. In this article, you will be given several important questions to ask any SEO firm that you are considering, and learn how to interpret the answers you are given.
Tags : search marketing, search engine optimization, outsourcing, seo firms, seo firm, seo, search marketing agencies, search engine optimization (seo)
     Medium Blue
By: Medium Blue     Published Date: Jan 29, 2007
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.
Tags : search marketing, search engine optimization, pay per click marketing, search engine / directory submission, medium blue, search marketing agencies, search engine optimization (seo)
     Medium Blue
By: Medium Blue     Published Date: Jan 29, 2007
Learn about the ways in which a quality SEO firm can protect your time and your brand, from providing in-house copywriting to managing implementation.
Tags : search marketing, medium blue, search engine marketing, search engine optimization, seo firm, seo company, seo companies, branding
     Medium Blue
By: Medium Blue     Published Date: Jan 29, 2007
Learn how an organic SEO firm works with site content instead of manipulating technical loopholes, attracts links instead of utilizing linking schemes, strives to make a website a valuable resource, and learns from the search engines rather than learning how to exploit them.
Tags : organic seo, search marketing, search engine optimization, medium blue, search marketing agencies, search engine optimization (seo)
     Medium Blue
By: Medium Blue     Published Date: Jan 29, 2007
As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with. 
Tags : search engine optimization, search marketing, outsourcing, outsource, seo firm, seo firms, seo company, seo companies
     Medium Blue
By: iDirect     Published Date: Jan 29, 2007
This article is the third and final part of a series designed to help you find a search engine optimization company that is worthy of your trust. In this installment, you will learn questions to ask search engine optimization companies in order to assess the business assurances that they have made.
Tags : search engine optimization, search marketing, seo, seo firm, seo firms, search marketing agencies, search engine optimization (seo)
     iDirect
By: iDirect     Published Date: Jan 29, 2007
In this article, the second of a three-part series, readers will learn key questions that can be asked to determine the competence of any search engine optimization company that they are considering. This article can serve as a valuable resource for those researching search engine optimization companies.
Tags : search marketing, search engine optimization, seo, seo firm, seo firms, search marketing agencies, search engine optimization (seo)
     iDirect
By: iDirect     Published Date: Jan 29, 2007
Many people may not be aware of SEO’s usefulness is in business to business marketing or what a valuable marketing tool SEO can be in general.  Learn more about why B2B companies can benefit from using SEO as a key marketing tool.
Tags : search marketing, search engine marketing, search engine optimization, seo firms, seo firm, seo, outsource, outsourcing
     iDirect
By: iDirect     Published Date: Jan 29, 2007
With careful monitoring of competitors’ sites and reporting of any violations of search engine terms of service found, search engine results can in fact be directly affected. Learn how to identify your online competitors as well as common issues that can lead to reportable SEO violations.
Tags : search marketing, search engine optimization, seo, competitive analysis, seo firms, seo firm, competitors, competitor marketing
     iDirect
By: iDirect     Published Date: Jan 29, 2007
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix.  They are the people on the front lines of the organization - the ones who deal with prospects and customers every day.
Tags : seo, search marketing, search engine optimization, seo firm, seo firms, search marketing agencies, search engine optimization (seo)
     iDirect
By: iDirect     Published Date: Jan 29, 2007
There are a number of guaranteed SEO companies, but many of these guarantees are meaningless and about as useful as leprechaun repellent.  Learn what to look for to avoid being taken advantage of by unscrupulous SEO companies.
Tags : medium blue, seo firms, seo companies, seo company, seo firm, seo, search marketing, search engine optimization
     iDirect
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