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Results 276 - 300 of 372Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
Tags : adobe, digital trends, econsultancy, monitization, engagement, mobile, search marketing, email marketing
     Adobe
By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Sitecore     Published Date: Sep 10, 2015
Web CMS is only one type of technology that you need to deliver this excellent customer experience. This white paper explains how to: - Produce greater ROI - Increase conversions - Produce higher revenues - Give greater lifetime customer value
Tags : digital, cms, customer service, conversions, sitecore, email marketing, emerging marketing, social media
     Sitecore
By: Meltwater     Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But don’t wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hit—Download our Media Intelligence for Crisis Communications e-book today.
Tags : media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan, crisis management, crisis preparation, crisis planning
     Meltwater
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies, content management systems, interactive marketing
     Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, advertising agencies, content management systems, marketing software, marketing research
     Adobe
By: Adobe     Published Date: Oct 30, 2014
The Best of the Best Benchmark report compares the overall average versus websites in the top 20% on 6 key performance indicators across six regions — United Kingdom, France, Germany, BeNeLux, Nordics and United States.
Tags : measuring your online presence, best of the best benchmark report, evaluating marketing techniques, increasing marketing trending, email marketing, emerging marketing, social media, advertising agencies
     Adobe
By: Oracle     Published Date: Nov 05, 2013
This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.
Tags : social media, digital marketing, agency, hiring an agency, branding, marketing, digital agency, traditional agency
     Oracle
By: Turn     Published Date: Mar 13, 2013
5 Reasons to Care About 10 Milliseconds
Tags : real-time bidding, media strategy, digital marketing, advertising agencies, internet marketing
     Turn
By: Oracle     Published Date: Mar 06, 2013
Getting sales territories and their associated incentive compensation plans perfect is a challenge even for the most seasoned of sales executives.
Tags : oracle, crm, data vs instinct, sales performance, advertising agencies
     Oracle
By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
Tags : web design, marketing strategy, mobile marketing, web strategy, advertising agencies, website/graphic design
     Bridgeline Digital
By: Bronto     Published Date: Jan 03, 2013
In light of the increasing use of preview panes, filters and the default blocking of images in popular email clients such as Outlook, Gmail and AOL, Bronto has outlined design best practices that will help you successfully reach your audience.
Tags : esp, email marketing, retail, automation, automated, marketing, digital marketing, software
     Bronto
By: Bronto     Published Date: Jan 03, 2013
While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.
Tags : esp, email marketing, retail, automation, automated, marketing, digital marketing, software
     Bronto
By: Bronto     Published Date: Jan 03, 2013
With the proliferation of SPAM and other unwanted email, getting your message to the inbox and opened has become a significant challenge.
Tags : esp, email marketing, retail, automation, automated, marketing, digital marketing, software
     Bronto
By: Bronto     Published Date: Jan 03, 2013
If you're an online merchant, finding the right long-term Email Service Provider (ESP) is absolutely critical to your success. Your revenue depends on it!
Tags : esp, email marketing, retail, automation, automated, marketing, digital marketing, software
     Bronto
By: Semcasting     Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Tags : digital marketing, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area
     Semcasting
By: Adobe     Published Date: Nov 21, 2012
The latest Adobe Digital Index Report quantifies the value of greater marketing focus to existing customers. Returning and repeat purchasers generate a disproportionately large share of revenue for online retailers. Read on to learn more.
Tags : adobe, existing customers, marketing, adobe digital index report, customer segments, roi, return on investment, advertising agencies
     Adobe
By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
Tags : adobe, web content management, customer experience, commerce platforms, analytics, on-site search, advertising agencies, crm & customer care
     Adobe
By: Oracle     Published Date: Sep 04, 2012
Today's consumers expect better service, better products, and better communication with retailers.
Tags : advertising agencies
     Oracle
By: Oracle     Published Date: Feb 28, 2012
hat makes the connected customer tick and what can you do to ensure your brands are top-of-mind when these customers start and finish their browse and buy agendas? Find out in this paper by Lauren Freedman of the e-tailing group.
Tags : email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce
     Oracle
By: Oracle     Published Date: Feb 28, 2012
Combining customer data and social media presents an enormous opportunity for merchants. Industry observers contend that this shift, which some have called "social CRM" or "sCRM," represents the next great wave in online commerce. Read more now!
Tags : on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
     Oracle
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