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Interactive/PR Agencies

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By: LeapFrog Interactive     Published Date: Jul 09, 2009
The links below will provide you with access to the latest research and expert recommendations. This information has been customized by industry to best reflect the ways in which you can improve your marketing campaigns by integrating landing pages into your offline marketing activities. Learn more today!
Tags : leapfrog, utilize, online, offline, advertising, integration, marketing, consumer
     LeapFrog Interactive
By: LeapFrog Interactive     Published Date: Jul 09, 2009
A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
Tags : leapfrog, target, drive, strategy, market, research, market research, data
     LeapFrog Interactive
By: LeapFrog Interactive     Published Date: Jul 09, 2009
Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
Tags : leapfrog, agency, coordination, cooperation, marketing, advertising, campaign, digital
     LeapFrog Interactive
By: LeapFrog Interactive     Published Date: Jan 23, 2009
Demographics alone are no longer sufficient to provide a brand with the kind of information it needs to understand what truly motivates consumer behavior.  To delve deeper into the minds of its target audience, brands need to utilize psychographics. Learn more today!
Tags : leapfrog, industry research, psychographics, psychographic research, consumer behavior, interactive/pr agencies
     LeapFrog Interactive
By: Vocus, Inc     Published Date: Dec 16, 2008
Get the five tips you need to deliver great PR for less money.  Leverage the latest PR tools to help you accelerate the impact of your PR initiatives, while being budget conscious.
Tags : great pr, public relations, vocus, economizing pr, interactive/pr agencies
     Vocus, Inc
By: LeapFrog Interactive     Published Date: Jul 02, 2008
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
Tags : interactive, marketing strategy, leapfrog, leap frog, interactive agency, marketing plan, branding, interactive/pr agencies
     LeapFrog Interactive
By: LeapFrog Interactive     Published Date: May 07, 2008
With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.
Tags : leapfrog, social, social marketing, social networking, smm, sms, gaming, branding
     LeapFrog Interactive
By: O2 Media Inc.     Published Date: Aug 05, 2011
The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period.
Tags : deferred viewing, branded entertainment, brandutainment, o2 media, inc., product placement, brand integration, interactive/pr agencies
     O2 Media Inc.
By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies, traditional agencies, content management systems, interactive marketing
     Syncapse Corp.
By: IBM Software     Published Date: May 12, 2011
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
Tags : ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques, interactive/pr agencies, crm solutions/software, customer experience/engagement
     IBM Software
By: Adobe     Published Date: May 09, 2011
C&C pros will face several challenges when mobilizing enterprise content strategies: addressing fragmented mobile device support, tailoring content delivery to device form factors, and navigating ECM vendor support options. For now, a segmented, use-case-driven approach will be the norm.
Tags : adobe, ecm, mobile device, c&c, enterprise content management, collaboration, ecm, interactive/pr agencies
     Adobe
By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
Tags : adobe, web content management, enterprise application, knowledge management, wcm, analytics, social networking, rich media management
     Adobe
By: MediaVantage     Published Date: May 03, 2011
A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.
Tags : mediavantage, monitoring, measurement, communications, reptutation management, crisis communications, analysis, investors
     MediaVantage
By: MediaVantage     Published Date: May 03, 2011
Social media has changed the velocity of crises and how companies must manage them. It's time to speed up to keep pace. The Speed Kills whitepaper offers tips for managing crisis in the era of social media.
Tags : mediavantage, social media, crisis communication, public relations, reputation management, monitoring, interactive/pr agencies, interactive marketing
     MediaVantage
By: MediaVantage     Published Date: May 03, 2011
Read the top five reasons why companies have chosen MediaVantage to help them effectively manage their brand, corporate reputation, media relations and stakeholder relationships.
Tags : mediavantage, canada, social media monitoring, measuring and reporting social media, manage pr teams, brand reputation, interactive/pr agencies, interactive marketing
     MediaVantage
By: MediaVantage     Published Date: May 03, 2011
An informative new whitepaper highlights the importance of consistency for your brand's success and offers four recommendations that every PR professional should consider for more effective communications.
Tags : mediavantage, communications, planning, management, reputation mangement, social media, strategy, planning
     MediaVantage
By: Limelight Networks     Published Date: May 03, 2011
In this whitepaper you will learn about the three major trends re-shaping the ecommerce landscape: Video as a way to enhance the shopping experience; Mobile as a channel for expanding marketing reach; and Personalization informed by advanced analytics.
Tags : limelight networks, rich-media strategies, ecommerce, online retail, consumer behavior, video, mobile, personalization
     Limelight Networks
By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : benchmarking, forecasting, joe payne, lead management, lead scoring, marketing automation, predictive analytics, revenue
     Eloqua
By: Benz Marketing Group     Published Date: Mar 07, 2011
Agency A-List Contender Benz Marketing Group opens several satellite Offices in the State of California, United States
Tags : advertising, marketing, business, economics, growth, public relations, management, california
     Benz Marketing Group
By: IBM Software     Published Date: Feb 11, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour, interactive/pr agencies, crm solutions/software, customer experience/engagement
     IBM Software
By: IBM Software     Published Date: Feb 11, 2011
Learn how decision management optimizes and automates high-volume decisions to create successful outcomes.
Tags : ibm cognos, predictive analytics, customer relationship, decision management, interactive/pr agencies, crm solutions/software, customer experience/engagement, e-commerce solutions
     IBM Software
By: Anthem Marketing Solutions     Published Date: Jan 25, 2011
Analytic Tool Delivers Immediate Actionability, Far Beyond Traditional RFM
Tags : data analysis, marketing spend, rfm, customer behavior, transaction analysis, transaction reporting, customer buying behavior, value optimization
     Anthem Marketing Solutions
By: MediaVantage     Published Date: Jan 06, 2011
An informative new whitepaper on the 5 essential changes to the PR Cycle offers important insight into how you can accurately monitor your brand in the marketplace and respond effectively to consumer and media needs and interests.
Tags : mediavantage, social media, monitoring, reputation, pr tips, public relations, investors, bloggers
     MediaVantage
By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : social media, measurement, roi, word of mouth, social marketing, interactive/pr agencies, search marketing agencies, traditional agencies
     BzzAgent
By: Nicholson Kovac, Inc.     Published Date: Nov 15, 2010
Nicholson Kovac's comprehensive, 20-page "Social Media 101" white paper serves as a compendium of information on various social media stats, trends, tips, best practices, terminology, success stories and more.
Tags : social media, white paper, nicholson kovac, interactive/pr agencies
     Nicholson Kovac, Inc.
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