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By: Main Street Hub     Published Date: May 06, 2016
Check out our definitive guide for engaging with current customers, bringing new customers your way, and making sure your online reputation shows your business in the best light.
Tags : local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
     Main Street Hub
By: Lazar_Rocket Fuel     Published Date: May 05, 2016
As the number of devices multiplies at a rate that far outpaces growth in the number of actual consumers, marketers must now realize that they have to market to people, not devices. The question is: how do you do that in the most tech-savvy and cost-effective way possible? Let’s take a step-by-step approach to that challenge.
Tags : rocketfuel, internet of things, iot, devices, marketing, fragmented marketing, internet enabled devices, emerging marketing
     Lazar_Rocket Fuel
By: Curalate     Published Date: May 03, 2016
There’s no denying that succeeding on Instagram isn’t just science – it’s art. To that end, we’ve enlisted the help of 12 Instagram artists to help you become a better one. In this guide, you’ll find: - 25 ideas for telling authentic visual stories; - Tips on which mobile apps and tools to try; - 20+ images for Instagram inspiration. Fill out the form to get your free guide, and start sharing beautiful images today. You can also get to know our contributors below.
Tags : curalate, instagram, social media, visual media, mobile apps, emerging marketing, internet marketing, e-commerce
     Curalate
By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
Tags : curalate, visual buyers, millenials, millenial personas, imagery, social media, emerging marketing, internet marketing
     Curalate
By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
Tags : curalate, visual commerce. ecommerce, visual data, measuring roi, emerging marketing, social media, internet marketing, e-commerce
     Curalate
By: Cision     Published Date: May 02, 2016
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices. Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
Tags : cision, public relations, media, social, mobile, multiplatform, emerging marketing, web analytics
     Cision
By: Pegasystems     Published Date: May 02, 2016
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
Tags : pegasystems, digital transformation, analytics, mobile marketing, social media, digitisation, web analytics, customer experience/engagement
     Pegasystems
By: Act-On     Published Date: Apr 29, 2016
Landing pages are the foundation that supports successful inbound marketing campaigns. Once you’ve done all the work of attracting visitors to your site, they’re the key to making the connection – and getting the conversion.
Tags : marketing, content marketing, best practices, business optimization, conversion, campaigns, internet marketing, traditional marketing
     Act-On
By: Act-On     Published Date: Apr 29, 2016
Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.
Tags : marketing, business development, sales, business practices, internet marketing, traditional marketing
     Act-On
By: AdRoll     Published Date: Apr 28, 2016
Trends and benefits of re-targeting in the world's largest social network
Tags : facebook, targeting, social, impressions, emerging marketing, social media, advertising agencies, internet marketing
     AdRoll
By: GrowthIntel     Published Date: Apr 22, 2016
No matter what your company does or which area of the economy it operates in, there is nothing more important than generating new business. It’s not just a matter of success, but of survival.
Tags : sales, outbound marketing, lead generation, demand, internet marketing, crm & customer care, traditional marketing
     GrowthIntel
By: Adobe     Published Date: Apr 22, 2016
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. It’s a strategic enabler of digital transformation.
Tags : marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience, interactive marketing
     Adobe
By: Adobe     Published Date: Apr 22, 2016
No matter your industry, the customer experience has taken centre stage. Master it now, and you’ll set yourself apart from competitors and increase your chances of survival in the unforgiving business world. Here’s how you can reinvent your customer experiences — and revolutionise your marketing.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing, crm solutions/software, customer experience/engagement
     Adobe
By: Salesforce Commerce Cloud     Published Date: Apr 21, 2016
A new survey of more than 300 C-level retail executives reveals where leading retailers are finding opportunities, what distinguishes high-performing retailers from the rest of the pack, the biggest threats, and their long-term views for addressing common challenges. Their experience provides a roadmap for others in finding retail growth.
Tags : retail, demandware, growth, disruptiors, tactice, internet marketing, crm & customer care
     Salesforce Commerce Cloud
By: Dun & Bradstreet     Published Date: Apr 21, 2016
When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage. What We Uncovered: - 73% of analytic professionals claim to work for an analytically-driven company - Only 42% of companies have a strategy for using analytics across the enterprise - Just 38% of companies share results of their analytic insights outside their department - 81% of organizations rely on 3rd parties for at least some portion of their analysis Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
Tags : hoover's, marketing strategies, analytics, data, internet marketing, sales
     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Apr 21, 2016
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers. If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”. Break the cycle of “best practice” rituals and ask yourself these questions: - When was the last time you made a truly bold move in your marketing? - Do you have any idea how bad your data problem really is? -How long will you continue to create sales content nobody uses? We answer these questions and more- download the free guide today!
Tags : marketing strategies, hoover's, b2b marketer, analytics, internet marketing, sales
     Dun & Bradstreet
By: Cisco     Published Date: Apr 20, 2016
The digital marketplace has created a business imperative that every company be — in some way — a technology company. This means that IT departments are being pulled out of their traditional “gate keeper” role of protecting the core technology infrastructure to collaborate across the enterprise to drive business outcomes.
Tags : cisco, marketing, infrastructure, enterprise, social media, internet marketing
     Cisco
By: Cisco     Published Date: Apr 20, 2016
Cisco is helping marketers understand and shape the customer experience, onsite, online, via social media, and through mobility platforms.
Tags : cisco, internet of things, customer experience, marketers, social media, internet marketing
     Cisco
By: Cisco     Published Date: Apr 20, 2016
The new face of marketing is digital and mobile first, which influences how we create, curate, and deliver content.
Tags : cisco, digital, marketing, digital marketing, mobile, content, emerging marketing, internet marketing
     Cisco
By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Tags : cisco, digital, marketing, technology, mobile, marketing strategy, emerging marketing, internet marketing
     Cisco
By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
Tags : loyalty, advocacy, fans, superfans, loyalty, emerging marketing, social media, internet marketing
     CrowdTwist
By: CrowdTwist     Published Date: Apr 18, 2016
Retaining customers in a loyalty program requires deep insights and proper incentives to demonstrate your knowledge about consumers and their value to your brand. This whitepaper offers key strategies to help you keep the customers you have.
Tags : retention, customer, loyalty, strategy, consumers, insights, emerging marketing, social media
     CrowdTwist
By: Meltwater     Published Date: Apr 13, 2016
This eBook outlines what it takes to turn your social media program into a full fledged social business.
Tags : best practices, social media, communications, brand awareness, business optimization, public relations, communications, emerging marketing
     Meltwater
By: Meltwater     Published Date: Apr 13, 2016
Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
Tags : marketing, content marketing, best practices, business optimization, public relations, communications, emerging marketing, social media
     Meltwater
By: Meltwater     Published Date: Apr 13, 2016
Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.
Tags : marketing, data, best practices, business optimization, public relations, communications, emerging marketing, social media
     Meltwater
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