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By: Boomtrain     Published Date: Mar 29, 2016
Learn how to get more value out of your traffic by turning nameless visitors into loyal, engaged subscribers.
Tags : audience development, user engagement, audience engagement, audience retention, user retention, content personalization, email personalization, web personalization
     Boomtrain
By: Boomtrain     Published Date: Mar 29, 2016
CBSi's VP of Product and Thrillist's VP of Technology discuss their strategies for boosting engagement and driving reader loyalty.
Tags : audience development, user engagement, audience engagement, audience retention, user retention, media analytics, content analytics, content personalization
     Boomtrain
By: QuickPivot     Published Date: Mar 28, 2016
Welcome to the retail landscape of 2016. Customer data is a monster unleashed. Newly self-aware customers and rapidly advancing technology create challenges for brands looking to get a foothold and truly deliver the relevant, real-time experiences those customers have come to expect. QuickPivot’s research brief “2016 Retail Predictions, Insights from Industry Gurus”, provides the insights businesses like yours need.
Tags : retail, commerce, shopping, mobile, insights, predictions, channels, sales
     QuickPivot
By: CMO.com     Published Date: Mar 24, 2016
While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.
Tags : cmo, marketing, adobe, subscription, case study, digital trends, search marketing, email marketing
     CMO.com
By: SAP     Published Date: Mar 22, 2016
Nearly all store sales will be influenced by digital in 2020, and the retailer of the future will excel at orchestrating core processes in the maze of near-infinite purchase paths available to ever-more discerning consumers. Digital transformation will impact all areas of retail business processes as retailers seek new ways to reach consumers while maximizing efficiencies within their own operations. Automation, speed, and contextually driven decisions will create opportunities for retailers and help transform relationships with their suppliers, consumers, and employees. Learn more about how digital transformation is impacting the retail industry. Download a complimentary copy of the Retail in a Digital World white paper.
Tags : sap, digital retail, digital businesses, business technology, internet marketing, e-commerce
     SAP
By: SAP     Published Date: Mar 22, 2016
In the new digital economy, competition, consumer engagement, and operational effectiveness are fundamentally changing, and accelerating. New competitors are redefining the landscape at unprecedented rates. Building and keeping trust mean delivering exceptional brand experiences, every time, via agile processes that balance consumer needs with cost to serve. One size does not fit all. Engaging consumers and capitalizing on new opportunities depend on the capacity to identify, act on, and deliver high-value experiences and outcomes like joy, confidence, security, and control, all in the span of a moment, exactly where and when a consumer or business need arises. Miss the moment, miss the opportunity.
Tags : digital economy, value creation, sap, consumer engagement, internet marketing, e-commerce
     SAP
By: SAP     Published Date: Mar 22, 2016
All participants will use digital innovation to run their enterprise in real time and operate in a global network. They will provide superior products and services for a unique customer experience with the highest safety and environmental standards. This also paves way for new mobility concepts and business models. Our vision is where urban mobility and transportation systems run in a sustainable ecosystem while protecting natural resources and environment. This requires the ability to connect companies, people, and vehicles in real time for accident-free driving with zero-emission operated vehicles.
Tags : digital network, digital enterprise, value creation, best business practices, sap, internet marketing, e-commerce
     SAP
By: Adobe     Published Date: Mar 17, 2016
The ESIGN Act, signed in 2000, granted electronic signatures the same legal status as handwritten signatures throughout the United States. Electronic signatures – commonly called “e-signatures” – greatly simplify the way companies gather, track and manager signatures, approvals, and workflows. Learn more now!
Tags : adobe, electronic signature, workflow, content management systems
     Adobe
By: Demandware     Published Date: Mar 16, 2016
How Quickly Can You Adapt? Most custom-built and on-premise commerce systems were not designed to support the rapidly-evolving shifts in consumer buying behavior. That’s where commerce platform choice - specifically, enterprise cloud commerce - makes all the difference. Learn why in the L2 E–Commerce Agility report.
Tags : retail, commerce, shopping, mobile, behavior, agility, website development, emerging marketing
     Demandware
By: Constant Contact     Published Date: Mar 10, 2016
In an industry as competitive as digital marketing, standing out in the crowd can be difficult. Want to position your agency to attract qualified leads and convert them into long-term customers? Download this guide; find out how!
Tags : digital marketing, integrated campaigns, constant contact, marketing solutions, internet marketing
     Constant Contact
By: Constant Contact     Published Date: Mar 10, 2016
The average consumer goes through 6 channels before they make a purchase decision. You and your small business clients know that a multi-channel approach is a must to reach them, but how do you make your campaign work smarter and harder? Find out!
Tags : marketing, digital agency, campaigns, multi-channel approach, constant contact, internet marketing
     Constant Contact
By: Evergage, Inc.     Published Date: Mar 10, 2016
Download this eBook TODAY and gain the insights necessary to support an effective intent-driven personalization strategy for your organization!
Tags : intent-based marketing, intent-driven personalization, behavioral analytics, emerging marketing, internet marketing, crm & customer care
     Evergage, Inc.
By: Dotmailer     Published Date: Mar 09, 2016
This whitepaper outlines 7 tips for delivering an improved CX using email, with examples from Magento powered retailers.
Tags : customer experience, brand, magneto, email, marketing, search marketing, email marketing, website development
     Dotmailer
By: CMO.com     Published Date: Mar 09, 2016
Find out about 10 digital trends that will change our world in 2016. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.
Tags : cmo, marketing, adobe, subscription, case study, digital trends, search marketing, email marketing
     CMO.com
By: CMO.com     Published Date: Mar 09, 2016
Marketers are focusing much more on the customer experience in 2016 due to changing digital trends. Download this article to find out more and by doing so you will subscribe to CMO.com and will have access to more content like this.
Tags : cmo, marketing, adobe, subscription, case study, digital trends, search marketing, email marketing
     CMO.com
By: CMO.com     Published Date: Mar 09, 2016
See how for respect for local nuances in the APAC region has led to global marketing success. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.
Tags : cmo, marketing, adobe, subscription, case study, digital trends, search marketing, email marketing
     CMO.com
By: Clicktale     Published Date: Mar 03, 2016
Clicktale has optimized over 100,000 websites in more than 90 countries, including some of the best-known and most successful companies on the web. Optimizing your website for enhanced user experience is very important. Having a clunky or hard to navigate site could push potential customers away.
Tags : clicktale, insights, customer experience, digital, website development, emerging marketing, social media, advertising agencies
     Clicktale
By: Relevance     Published Date: Mar 03, 2016
This manifesto seeks to define content promotion as an industry and to give marketers and communications professionals of all stripes the mindset, framework, and tools they need to secure support, resources, and buy-in to amplify their current content marketing activities.
Tags : relevance, marketing, content, content promotion, content marketing, search marketing, advertising agencies, internet marketing
     Relevance
By: IBM     Published Date: Mar 03, 2016
Use B2C best practices to meet buyer expectations for enhanced online experiences.
Tags : ibm, b2b, b2b commerce, e-commerce, buyer, internet marketing
     IBM
By: Demand Frontier     Published Date: Mar 03, 2016
Here are three of the biggest market shifts, and how oil and gas marketing departments can take advantage of them.
Tags : demand frontier, energy, oil, market shift, marketing, gas, internet marketing, traditional marketing
     Demand Frontier
By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
Tags : demand frontier, demand gen, marketing, digital strategy, digital, advantage, emerging marketing, internet marketing
     Demand Frontier
By: Demand Frontier     Published Date: Mar 03, 2016
The volatility that’s currently rocking the oil and gas industry presents both challenges and opportunities for marketing departments.
Tags : demand frontier, demand, turbulent times, drive demand, oil, gas, energy, industry
     Demand Frontier
By: Marketo     Published Date: Feb 29, 2016
This white paper revelas how Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses. Download this
Tags : abm, account-based marketing, demand generation techniques, abm, benefits of account-based marketing, roi, marketo, marketing
     Marketo
By: Sitecore     Published Date: Feb 26, 2016
Cart abandonment, digital advertising (especially when faced with ad-blocking software), and discrete digital stores are relics of the past when it comes to e-commerce. Consider this: How much revenue do you think $1 spent on digital advertising will generate in commerce sales? The answer: A bit more than twice the investment—an abysmally unprofitable equation for any company carrying physical inventory.
Tags : digital advertising, commerce, business optimization, content delivery, content management systems, interactive marketing
     Sitecore
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