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By: Dotmailer     Published Date: Feb 23, 2016
This guide examines how brands are employing technology to engage buyers and strengthen the customer relationship.
Tags : ecommerce marketing, email marketing, marketing automation, magento best practices, marketing technology for ecommerce, martech for ecommerce, magento enterprise best practices, magento community best practices
     Dotmailer
By: Adobe     Published Date: Feb 12, 2016
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes.
Tags : adobe, data-driven, marketing, marketing campaign, internet marketing, marketing research
     Adobe
By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
Tags : personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices, digital marketing strategy, digital marketing solutions, digital marketing trends
     Mindtree
By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
Tags : it and marketing, digital, customer engagement, it and marketing partnerships, collaboration, interactive marketing, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
Tags : it and marketing, digital, customer engagement, it and marketing partnerships, collaboration, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
Tags : it and marketing, digital, customer engagement, it and marketing partnerships, collaboration, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
Tags : digital marketing, marketing creativity, creativity and innovation, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
Tags : digital marketing, marketing creativity, creativity and innovation, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
Tags : digital marketing, marketing creativity, creativity and innovation, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 10, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing, customer experience/engagement
     Adobe
By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
Tags : crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud, search marketing
     Crownpeak
By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, mobile marketing
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, mobile marketing
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet the challenge.
Tags : adobe, marketing, customer experience, channels, unified, online, offline, emerging marketing
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Marketing 2.0: Reinventing the Customer Experience gives you the strategies you need to revolutionize your marketing in a world that’s always connected.
Tags : adobe, customer experience, marketing, crm, connected, emerging marketing, internet marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.
Tags : adobe, mobile, marketing, mobile maturity, brand loyalty, customer experience, emerging marketing, internet marketing
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience
Tags : adobe, mobile, engagement, customer experience, trust, emerging marketing, internet marketing, crm & customer care
     Adobe
By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
Tags : b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation
     AdAgility
By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : ibm, sports, marketing, data, analytics, digital marketing, interactive marketing, marketing software
     IBM
By: IBM     Published Date: Feb 02, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
Tags : ibm, analytics, energy, utilities, customer experience, social media, data, customer management
     IBM
By: IBM     Published Date: Feb 02, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : ibm, energy, analytics, utility, customer experience, data, customer satisfaction, social media
     IBM
By: QuickPivot     Published Date: Jan 28, 2016
How do marketers appropriately identify, score, and employ behavior breadcrumbs when ever-growing complex digital paths, intentions, channels, and devices fragment our view of the customer?
Tags : quickpivot, cross-channel, consumer behavior, marketing attribution, marketing solutions, emerging marketing, internet marketing, marketing research
     QuickPivot
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