Internet Marketing

This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.

The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience.

Communications service providers have much to gain from deploying big data analytics capabilities that enable smarter campaigns.

Read this whitepaper to look at why network service quality matters to customer loyalty and CSP attitudes to improve it

This paper discusses how InfoSphere capabilities can be used to create comprehensive and accurate 3600 views of your customers from internal and external sources.

This ebook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.

This Magic Quadrant, which evaluates 15 providers, will help find the right vendor for their needs.

How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.

This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.

This e-book examines the five practices that you can implement today to ensure meeting or exceeding your sales goals in 2015.

Collaboration is key. This report combines quantitative research sponsored by join.me by LogMeIn and a range of other prominent research firms with qualitative analysis conducted by Forbes Insights.

42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.

Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.

Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.

In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.

This eBook will walk you through some best practices and tips for using Twitter for business.

Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.

To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.

Watch the webcast to understand the key cost drivers and why it’s more important than ever to get this right due to what Forrester calls the “mobile mind shift.”

Attend this 30-minute webcast to learn more about enterprise mobility platforms in order to make a more informed decision when choosing solution for you organization.

Learn how to choose the best format for your content that will best meet your target audience's needs. Discover why and when visitors tend to prefer video over text and vice versa. Leverage these insights to increase engagement.

Learn why new designs trends aren't always better for engaging visitors. Discover how visitors actually interact with websites, sometimes contrary to what you think. Leverage psychological insights to increase engagement.

While customers often are willing to provide you with information about themselves and their preferences, these voluntary offerings come with a price. Your customers now expect that you will use their data to craft more relevant and personalized brand experiences.

The Future of Marketing Technology guide is your go-to resource for what’s to come in the next three years, and it’s a must-have for any brand marketer evaluating or planning to implement new technologies. In this guide you’ll see how this may be the most pivotal time for data-driven customer experiences ever.

While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.