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Content Management Systems

Results 101 - 125 of 244Sort Results By: Published Date | Title | Company Name
By: Marketo     Published Date: Oct 08, 2014
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketoís customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : marketo, enterprise marketing, lead conversion, marketing roi, emerging marketing, content management systems, marketing software, usability
     Marketo
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm, interactive/pr agencies, content management systems, interactive marketing
     Adobe
By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
Tags : web content management, commerce and content systems, mobile management systems, marketing optimisation, content management systems, interactive marketing, marketing software, web analytics
     Adobe
By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
Tags : digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery, content management, marketing cloud, content management systems
     Adobe
By: Inkling     Published Date: Aug 14, 2014
Learn the latest best practices for ensuring digital content quality at scale and across outputs.
Tags : inkling, content creation, content quality, digital content quality, digital content formats. editing, publishing, content production methods, content quality at scale
     Inkling
By: Inkling     Published Date: Aug 12, 2014
Learn about the challenges marketers are facing while creating quality digital content and see what your organization could be doing better to rectify the situation.
Tags : inkling, publishing, content creation, digital content, content marketing, internet marketing, digital publishing, content interaction
     Inkling
By: Inkling     Published Date: Aug 08, 2014
Learn what five mission-critical questions your marketing team should be asking in order to better align your digital content creation and see how this will allow users to better interact with your content.
Tags : digital content, publishing, marketing, content management systems, website/graphic design, sales
     Inkling
By: LogMeIn     Published Date: Jul 18, 2014
An infograph showing how the changes in business trends can create a conflict between Sales and IT
Tags : bring your own app, conflict between sales and it, cloud based meetings, logmein, interactive/pr agencies, content management systems, interactive marketing, marketing software
     LogMeIn
By: Oracle     Published Date: Jul 09, 2014
A 7 step guide to creating and executing an editorial calendar
Tags : editorial calendar, content marketing, content management systems, interactive marketing, marketing software, webinars & web conferencing
     Oracle
By: Oracle     Published Date: Jul 09, 2014
A guide to the fine art of repurposing content for relevancy and reach
Tags : marketing, content, using content, marketing programs, maximising marketing content, content management systems, interactive marketing, market research
     Oracle
By: Oracle     Published Date: Jul 09, 2014
The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic - in this case, B2B Blogging - with minimal investment in time.
Tags : b2b blogging, a guide to b2b blogging, the power of business blogs, social media, content management systems, interactive marketing, social media marketing
     Oracle
By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
Tags : ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities
     IHS GlobalSpec
By: Phunware     Published Date: Jun 24, 2014
For event producers and franchise owners, keeping fans engaged and committed is crucial to maintaining and growing the businessí success. Download our guide and get insight on, why event marketers are losing touch with fans, why move to mobile and how to increase fan engagementóboth at the event and beyond.
Tags : sports franchises, mobile apps for fans, sports team mobile app, content management systems, interactive marketing, marketing software, customer experience/engagement, mobile marketing
     Phunware
By: Gleanster Research     Published Date: Jun 17, 2014
This Deep Dive offers best practices for investing in a new CMS solution. They include ways to justify new CMS investment internally, determine organizational readiness, identify the most relevant product features, and select a vendor. These best practices reflect the strategies, methods and steps that Top Performing organizations reported in the 2014 WCM Survey.
Tags : gleanster, content management system, cms, cms solutions, content management, it management, end user experience, customer experience
     Gleanster Research
By: NetProspex     Published Date: May 12, 2014
NetProspex manages B2B marketing data on a massive scale. When we analyzed the more than 61M the records we processed last year, hereís what we found.
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
     NetProspex
By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
Tags : turn, forbes insights, privacy, big data, marketing, advertising, marketing solutions, security
     Turn
By: Oracle     Published Date: Nov 21, 2013
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged. Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
Tags : grande guide, lead nurturing, nurturing, lead generation, management, big data, marketing, digital marketing
     Oracle
By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation
     Oracle
By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, itís quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 Thatís why targeted and personalized content is more important now than ever before.
Tags : adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns
     Adobe
By: Brainshark     Published Date: Nov 05, 2013
How are you helping to drive revenue? Sales enablement involves collaboration from every part of the organization. This E-book takes an inside look at how today's organizations can impove sales productivity - and put an end to "random acts of sales support."
Tags : sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
     Brainshark
By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
Tags : social media, big data, data-driven marketing, marketing analytics, performance analytics, business analytics, metrics, data
     IBM
By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the companyís brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Tags : roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign
     IBM
By: IBM     Published Date: Oct 31, 2013
Turn marketing challenges into opportunities with marketing performance analytics
Tags : financial accountability, roi, return on investment, accountability, marketing analytics, performance analytics, business analytics, metrics
     IBM
By: GoToWebinar     Published Date: Oct 08, 2013
We've all grown used to ordinary customer experiences, so when something extraordinary happens, we pay attention. No matter whether your business is a one-person show just getting started or a multi-national corporation, whether you are a front-line worker or a top-level executive, you can create awesome. This brief by Scott Stratten, best-selling author and president of UnMarketing, shares stories thatíll inspire you to find your own unique brand of business awesome.
Tags : marketing, scott stratten, good to awesome, citrix, go to meeting, the book of business awesome, social media, content management systems
     GoToWebinar
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