RSS feed Get our RSS feed

News by Topic

Content Management Systems

Results 51 - 75 of 244Sort Results By: Published Date | Title | Company Name
By: Marketo     Published Date: Jul 13, 2015
How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.
Tags : mobile marketing, brand value, consumer lifecycle, marketing automation, benchmarking, content management systems, interactive marketing, web analytics
     Marketo
By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
Tags : content marketing, content strategy, collaboration, content creation, content contribution incentives, content planning, content mapping, emerging marketing
     Marketo
By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : cms, content, strategy, best practices, content management systems, business intelligence, reputation monitoring, market research
     Act-On
By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.
Tags : marketing, a/b testing, optimization, email marketing, landing page, content management systems, marketing software, web analytics
     Act-On
By: Act-On     Published Date: Jul 08, 2015
Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.
Tags : marketing, strategy, guide, online marketing, email marketing, social media, content management systems, email marketing services/software
     Act-On
By: Act-On     Published Date: Jul 08, 2015
In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
Tags : mobile marketing, marketing tech, lead generation, guide, content management systems, lead generation & automation
     Act-On
By: Meltwater     Published Date: May 28, 2015
This guide will redefine the notion of media intelligence and tell you why it matters in your day-to-day. It’ll also include some practical applications to help you both improve and understand your performance so that you’re in a better position to prove out the success of your program to your higher-ups.
Tags : media intelligence, data, media monitoring, media landscape, traditional media, business intelligence, interactive/pr agencies, content management systems
     Meltwater
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
Tags : social media, search marketing agencies, content management systems, interactive marketing, web analytics, website/graphic design, crm & customer care, business intelligence
     IBM
By: Ceros     Published Date: May 15, 2015
Fashion brands have always led the pack in terms of marketing innovations. In this interactive guide, see how top brands like Chanel, Burberry, and Nasty Gal are using content marketing to improve customer engagement.
Tags : content marketing, fashion marketing, top fashion brands, marketing trends, interactive content, customer engagement, digital engagement, digital marketing
     Ceros
By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but they’re not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
Tags : brand newsroom, content marketing, brand storytelling, interactive content, digital publishing, content creation, emerging marketing, social media
     Ceros
By: Adobe     Published Date: May 13, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp, content management systems, interactive marketing, marketing software
     Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies, content management systems, marketing software
     Adobe
By: IBM     Published Date: May 12, 2015
This guide provides a quick overview of the solutions IBM offers aligned to the three ‘imperatives’ facing the retail industry - to deliver a Smarter Shopping Experience, to build Smarter Merchandising and Supply Networks and to drive Smarter Operations.
Tags : retail solutions, merchandising, customer experience, supply networks, operations, digital commerce, e-commerce, website development
     IBM
By: IBM     Published Date: May 12, 2015
In this guide, we explore the technological trends that are transforming the retail industry, across the areas of Big Data and Analytics, Cloud Computing, Mobile and Social Engagement, and Security
Tags : retail industry, big data, analytics, cloud computing, mobile engagement, security, emerging marketing, content management systems
     IBM
By: Sponsored by Spredfast     Published Date: May 11, 2015
This report examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms.
Tags : social media management, social media, facebook, twitter, instagram, esmms, content management systems, interactive marketing
     Sponsored by Spredfast
By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : email marketing, real world insights, roi, customer lifecycle, customer relationships, mobile devices, content management systems, interactive marketing
     Adobe
By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
Tags : email marketing, consumer engagement, cross-channel analytics, roi, email programs, modern strategies, total engagement strategy, content management systems
     Adobe
By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
Tags : mobile marketing, email marketing, mobile design, roi, smartphones, mobile engagement, mobile-friendly email campaigns, content management systems
     Campaigner
By: Campaigner     Published Date: Apr 30, 2015
This report is about working with a Campaigner SMTP Relay to increase message deliverability, improve customer service, enhance your brand and drive more revenue.
Tags : email marketing, message deliverability, smtp relay, brand awareness, customer engagement, customer relationships, transactional emails, content management systems
     Campaigner
By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
Tags : email drip campaign, content marketing, crm, customer engagement, email marketing, big data, content management systems, interactive marketing
     Campaigner
By: Campaigner     Published Date: Apr 30, 2015
We created this handbook to help you become the world’s greatest email marketer. On these pages, we will introduce some of the same advanced email marketing techniques and tactics used by marketing departments at the largest and most sophisticated companies.
Tags : content marketing, email marketing, smart content, data analytics, crm, customer engagement, email campaigns, content management systems
     Campaigner
By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
Tags : marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, customer engagement
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
Sales enablement has quickly become a core responsibility of B2B content marketing. This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable.
Tags : marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, sales training
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
In this SiriusDecisions brief, you’ll learn four sets of best practices to accelerate reps’ sales skill growth, increase their product knowledge and acclimate them to their new company.
Tags : sales content, sales enablement, sales onboarding, sales productivity, sales effectiveness, sales management, sales training, sales meetings
     Brainshark
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
Start   Previous    1 2 3 4 5 6 7 8 9 10    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.