RSS feed Get our RSS feed

News by Topic

Interactive Marketing

Results 101 - 125 of 519Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Feb 03, 2015
This White Paper provides information on new trends and key findings of Digital Publication Platforms.
Tags : digital publication platform, content marketing, social media, content management systems, interactive marketing, customer experience/engagement, reputation monitoring
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
Tags : adobe mobile application development, email marketing, social media, content management systems, interactive marketing, marketing software, managed hosting services, mobile marketing
     Adobe
By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
Tags : adobe, mobile, marketing, demand, customers, analytics, strategy, cmo
     Adobe
By: LogMeIn     Published Date: Jan 12, 2015
This report, based on the survey results with nearly six thousand respondents across ten countries, sheds light on important questions about effective mobile engagement.
Tags : effective mobile engagement, engaging with the mobile user, boldchat, logmein boldchat, content management systems, interactive marketing, webinars & web conferencing, crm solutions/software
     LogMeIn
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media
     BrightEdge
By: Bazaarvoice     Published Date: Nov 05, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
Tags : bazaarvoice, mobile consumer, consumer changes, infographic, mobile use, social, mobile conversation, mobile shoppers
     Bazaarvoice
By: EngageSciences     Published Date: Nov 04, 2014
Discover the latest research on the fundamental impact UGC is having on brands, and how it can drive audience acquisition, boost engagement and optimise commerce.
Tags : user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
     EngageSciences
By: EngageSciences     Published Date: Nov 04, 2014
This infographic illustrates the power of the user generated content and the 4 main ways this can work for your brand.
Tags : user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
     EngageSciences
By: Adobe     Published Date: Oct 30, 2014
This paper provides the top lessons learner from the leaders based on the 2014 digital marketing optimisation survey.
Tags : digital marketing optimisation, email marketing, emerging marketing, social media, content management systems, interactive marketing, marketing software, web analytics
     Adobe
By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
Tags : a guide to email marketing, transforming email marketing, email marketing tactics, email marketing, content management systems, interactive marketing, marketing software, web analytics
     Adobe
By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
Tags : marketo, content marketing, marketing strategy, customer engagement, customer interaction, social media, content management systems, interactive marketing
     TheMarketingScope
By: LogMeIn     Published Date: Oct 10, 2014
This white paper provides its research results which aims to find out how well companies are doing in terms of creating sales leaders.
Tags : sales training, virtual sales training, virtual collaboration, logmein, sales management, interactive marketing, webinars & web conferencing
     LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
This report includes five important conclusions, and three of them are channel specific. In each of these cases, we have the benefit of open-ended responses which add true color to the statistical data included in the report.
Tags : live chat effectiveness, logmein live chat, making the most of live chat, interactive marketing, webinars & web conferencing, crm solutions/software, customer experience/engagement
     LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
This report outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
Tags : logmein customer service technology, intergrated contact center, customer experiences, customer technology, contact center, interactive marketing, webinars & web conferencing, crm solutions/software
     LogMeIn
By: Monetate     Published Date: Sep 30, 2014
Personalization. It’s about the hottest topic out there for digital marketers. If you’re going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuable—not always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
Tags : personalization, customer retention, customer loyalty, digital marketers, email marketing, interactive marketing, business intelligence, market research
     Monetate
By: Brightcove     Published Date: Sep 17, 2014
Increase conversions by making video a seamless part of your content marketing.
Tags : marketing automation, content marketing, marketing automation tools, video engagement metrics, emerging marketing, interactive marketing, marketing software
     Brightcove
By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Tags : digital marketing, video content, online video presence, custom video portal, emerging marketing, interactive marketing, marketing software
     Brightcove
By: Brightcove     Published Date: Sep 17, 2014
6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There is no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.
Tags : online video quality, consumer perception, distribution strategies, emerging marketing, interactive marketing, customer experience/engagement
     Brightcove
By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
Tags : video cloud, video content, live video content, emerging marketing, interactive marketing, marketing software, customer experience/engagement
     Brightcove
By: Yext     Published Date: Sep 03, 2014
The key to a mobile local campaign is the Mobile Local Landing page. Download this whitepaper to find out the 3 cornerstones to a successful Mobile Local Landing Page.
Tags : yext, marketing, internet marketing, mobile marketing, mobile local landing page, landing page, mobile local campaigns, user experience
     Yext
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm, interactive/pr agencies, content management systems, interactive marketing
     Adobe
By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
Tags : web content management, commerce and content systems, mobile management systems, marketing optimisation, content management systems, interactive marketing, marketing software, web analytics
     Adobe
By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
Tags : digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery, content management, marketing cloud, content management systems
     Adobe
By: Inkling     Published Date: Aug 14, 2014
Learn the latest best practices for ensuring digital content quality at scale and across outputs.
Tags : inkling, content creation, content quality, digital content quality, digital content formats. editing, publishing, content production methods, content quality at scale
     Inkling
By: Inkling     Published Date: Aug 12, 2014
Learn about the challenges marketers are facing while creating quality digital content and see what your organization could be doing better to rectify the situation.
Tags : inkling, publishing, content creation, digital content, content marketing, internet marketing, digital publishing, content interaction
     Inkling
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.