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Interactive Marketing

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By: Adobe     Published Date: Jun 11, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
Tags : adobe, social, social media, facebook, social content, emerging marketing, market research, internet
     Adobe
By: Mirror Image Internet     Published Date: Jun 07, 2012
This white paper discusses 5 sure-fire ways you can make your advertising technologies perform better to deliver significant business value.
Tags : advertising, ad ops, ad tech, display advertising, online advertising, targeting, data, mobile advertising
     Mirror Image Internet
By: OpenText     Published Date: Jun 06, 2012
Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
Tags : web content, marketing, online marketing, digital marketing, opentext, web analytics, interactive marketing, managed hosting services
     OpenText
By: OpenText     Published Date: Jun 06, 2012
In this paper, we look at the threats to a company's brand, which are especially acute in a world of globalization, multinational corporations, Internet commerce, social media, and electronic file sharing.
Tags : marketing, branding, opentext, social media, emerging marketing, interactive marketing, market research
     OpenText
By: Facebook     Published Date: May 23, 2012
Dieser kostenlose Leitfaden veranschaulicht Facebooks Schritte zum Unternehmenserfolg. Lies ihn, und finde heraus, wie dein Unternehmen bestmöglich von seiner Präsenz in den sozialen Medien profitieren kann.
Tags : social media, interactive marketing, web analytics, social media marketing
     Facebook
By: Oracle     Published Date: May 22, 2012
We've all heard both sides of the social commerce debate: "Facebook doesn't work," on the one hand, and "why wouldn't retailers experiment with Facebook" on the other. This whitepaper will teach you how true innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversations and engagement.
Tags : oracle, social media, facebook, emerging marketing, social commerce, digital media, interactive marketing, market research
     Oracle
By: Adobe Social     Published Date: May 22, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
Tags : adobe, social, social media, facebook, social content, emerging marketing, market research, internet
     Adobe Social
By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
Tags : adobe, marketing, social media, emerging marketing, media, digital, digital advertising, search marketing
     Adobe
By: Act-On     Published Date: May 10, 2012
For an email campaign to be successful, marketers must reach the right person at the right time, with the right offer. By learning the basics of deliverability, you're better prepared to build emails that will actually reach your potential customers.
Tags : email deliverability, deliverability, best practices, spamtrap, spam filtering, blacklists, blocklists, soft bounce
     Act-On
By: Janrain, Inc.     Published Date: Apr 25, 2012
Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. Download the research report and discover the preferred alternative for 77% of consumers.
Tags : janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
     Janrain, Inc.
By: Janrain, Inc.     Published Date: Apr 25, 2012
A comprehensive user management platform provides the essential tools for improving acquisition, creating engagement and building intelligence. Use this guide when evaluating prospective vendors to select the right user management platform partner.
Tags : janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
     Janrain, Inc.
By: Janrain, Inc.     Published Date: Apr 25, 2012
It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
Tags : janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
     Janrain, Inc.
By: KnowledgeVision     Published Date: Apr 24, 2012
This free e-Book from KnowledgeVision shares five strategies for accelerating your online video content creation using existing materials you already have in-house.
Tags : knowledgecenter, marketing, video marketing, emerging marketing, internet, interactive marketing, web analytics, webinars & web conferencing
     KnowledgeVision
By: Reevoo     Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
Tags : reevoo, marketing, social media, digital, online, social purchase, interactive marketing, web analytics
     Reevoo
By: Reevoo     Published Date: Apr 17, 2012
Social shopping has changed the purchase journey beyond all recognition. You need to get to grip with the new purchase journey: a complex, cross-channel and thoroughly social process.The New Social Purchase Journey
Tags : reevoo, marketing, social media, digital, online, social purchase, interactive marketing, web analytics
     Reevoo
By: Reevoo     Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
Tags : reevoo, travel, booking, social media, e-commerce, digital, online, websites
     Reevoo
By: Facebook     Published Date: Apr 17, 2012
Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?
Tags : facebook, marketing, social media, social media marketing, web analytics, business marketing, interactive marketing, customer experience/engagement
     Facebook
By: IBM     Published Date: Apr 10, 2012
Join us to hear how Social Business practices can help address these challenges by: delivering value to empowered customers; fostering lasting connections; capturing value and measuring results.
Tags : ibm, marketing, social business, cmo, customer satisfaction, customer connection, interactive marketing, crm solutions/software
     IBM
By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
     Aprimo
By: Limelight Network     Published Date: Apr 04, 2012
On the Internet, page-loading delays can stop customers from buying. Download our free report, 3 Proven Ways to Boost Transactions with Web Acceleration, and learn how Limelight Network's front-end acceleration technology can improve Time to Action.
Tags : webpage speed, page load, e-commerce, online shopping, transactions, mobile shopping, interactive marketing, web analytics
     Limelight Network
By: Limelight Networks     Published Date: Apr 03, 2012
Learn how decreasing the time it takes to interact with your website increases engagement, response, and conversion. In this report, learn: *Why slow page-loading sabotages your marketing *Proven ways to improve performance *How to boost speed across mobile devices
Tags : limelight, marketing, webpage, internet, digital marketing, webpage speed, internet connection, interactive marketing
     Limelight Networks
By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
Tags : bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce, interactive marketing
     Bronto
By: Kaon     Published Date: Mar 24, 2012
CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.
Tags : cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
     Kaon
By: OpenText     Published Date: Mar 20, 2012
In this paper we'll look at the trends driving online marketing and show how an online marketing solution can help marketing executives achieve their three most important objectives.
Tags : marketing, opentext, online marketing, digital marketing, marketing trends, digital, online marketing, interactive marketing
     OpenText
By: Bronto     Published Date: Mar 16, 2012
As an online retailer, you're always testing new e-marketing strategies to see which work for you and which do not. We're delighted to be able to offer you five that may be new to you - and that we think will work exceptionally well to increase your sales. Our white paper, "Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now," goes into detail on all five.
Tags : marketing, email marketing, web analytics, marketing strategy, marketing, interactive marketing, market research, email marketing services/software
     Bronto
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