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Interactive Marketing

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By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, mobile marketing
     Adobe
By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : ibm, sports, marketing, data, analytics, digital marketing, interactive marketing, marketing software
     IBM
By: IBM     Published Date: Feb 02, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
Tags : ibm, analytics, energy, utilities, customer experience, social media, data, customer management
     IBM
By: IBM     Published Date: Feb 02, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : ibm, energy, analytics, utility, customer experience, data, customer satisfaction, social media
     IBM
By: IBM     Published Date: Jan 22, 2016
The Internet of Things (IoT) presents both huge opportunities and huge challenges to the developers of tomorrows 'always-connected' products.
Tags : ibm, agile, product, development, iot, connected products, interactive marketing
     IBM
By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
Tags : wayin, social media marketing, real time marketing, branding, consumers, interactive, social media, interactive marketing
     Wayin
By: Shareablee     Published Date: Dec 04, 2015
In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.
Tags : shareablee, social media, social media growth, facebook, instragram, social engagement, social web, interactive marketing
     Shareablee
By: Blue Valley Telemarketing     Published Date: Dec 04, 2015
Learn how telemarketing places quality content in the hands of qualified decision makers in real time.
Tags : blue valley, blue valley telemarketing, telemarketing, content marketing, content management, lead generation, sales pipeline, content delivery
     Blue Valley Telemarketing
By: Falcon Social     Published Date: Dec 02, 2015
The aim of this handbook is to give the knowledge, tactics and tools to help brands better understand the value of their social marketing in terms of ROI.
Tags : falcon social, marketing roi, roi, social media marketing, social marketing, social media, interactive marketing, customer experience/engagement
     Falcon Social
By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing, customer experience, social media, interactive marketing
     CrowdTwist
By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
     Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : dam, digital asset management, digital assets, key considerations when choosing dam, content management systems, interactive marketing
     Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
     Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : dam, digital asset management, digital assets, key considerations when choosing dam, content management systems, interactive marketing
     Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
     Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : dam, digital asset management, digital assets, key considerations when choosing dam, content management systems, interactive marketing
     Adobe
By: Adobe     Published Date: Nov 11, 2015
Econsultancy's Quarterly Digital Intelligence Briefings look at some of the most important trends affecting the marketing landscape.
Tags : trends of marketing landscape, digital intelligence, cx challenge, customer experience, mobile excellence, internet of things, modern customer experience, complexity of customer experience
     Adobe
By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : conversica, leads, sales leads, lead response, communication, sales communication, prospects, nurturing
     Conversica
By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe
     Adobe
By: SurveyMonkey     Published Date: Oct 23, 2015
Join us for a webinar with SurveyMonkey’s Director of Research Solutions, Chuck Brinker, to see creative testing in action.
Tags : survey monkey, creative assets, creative testing, survey analytics, content evaluation, consumer insight, brand innovation, brand strategy
     SurveyMonkey
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