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Interactive Marketing

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By: OpenText     Published Date: Mar 20, 2012
In this paper we'll look at the trends driving online marketing and show how an online marketing solution can help marketing executives achieve their three most important objectives.
Tags : marketing, opentext, online marketing, digital marketing, marketing trends, digital, online marketing, interactive marketing
     OpenText
By: Bronto     Published Date: Mar 16, 2012
As an online retailer, you're always testing new e-marketing strategies to see which work for you and which do not. We're delighted to be able to offer you five that may be new to you - and that we think will work exceptionally well to increase your sales. Our white paper, "Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now," goes into detail on all five.
Tags : marketing, email marketing, web analytics, marketing strategy, marketing, interactive marketing, market research, email marketing services/software
     Bronto
By: Bronto     Published Date: Mar 16, 2012
For a step-by-step guide on how to optimize deals and messaging across channels to achieve "Engaged Commerce", download this white paper: "Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing."
Tags : marketing, bronto, cross marketing, marketing channels, marketing research, interactive marketing, business intelligence, market research
     Bronto
By: Cartera Commerce     Published Date: Mar 07, 2012
As a local merchant, do you want to understand the exploding deal landscape--coupons, daily deals, check-in deals, gamification, card-linked offers and more? Download Deals Deconstructed: The Definitive Merchant Guide to Deals, Discounts and Offers today.
Tags : cartera commerce, mall networks, cartera, vesdia, merchant-funded, loyalty, customer loyalty, merchant network
     Cartera Commerce
By: Facebook     Published Date: Mar 07, 2012
Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.
Tags : facebook, marketing, social media, emerging marketing, social media marketing, market research, interactive marketing, web analytics
     Facebook
By: Facebook     Published Date: Mar 07, 2012
The following white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.
Tags : facebook, social media, emergeing marketing, digital marketing, online marketing, social media marketing, interactive marketing, web analytics
     Facebook
By: Facebook     Published Date: Mar 07, 2012
This report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.
Tags : marketing, social media, emerging marketing, internet marketing, digital marketing, interactive marketing, web analytics, business intelligence
     Facebook
By: Facebook     Published Date: Mar 07, 2012
Want practical tips on how to get started and drive value using Facebook? Consider your business connections. Using Facebook you can create awareness and build essential connections. Download the official best practice guide for your page and media strategy on Facebook.
Tags : facebook, social media, marketing, emerging marketing, social media marketing, business tools, interactive marketing, web analytics
     Facebook
By: Pardot     Published Date: Mar 06, 2012
Download our "Inbound Marketing Guide" which contains over 20 pages of valuable information that will help you maximize your inbound marketing efforts.
Tags : inbound marketing, inbound marketing guide, inbound marketing best practices, interactive marketing, customer experience/engagement, business intelligence, mobile marketing, online video marketing
     Pardot
By: Netezza IBM US     Published Date: Feb 29, 2012
This white paper will explore four data-driven use cases that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.
Tags : netezza, marketing, emerging marketing, digital media, social media, marketing tools, interactive marketing, web analytics
     Netezza IBM US
By: ScanLife     Published Date: Feb 25, 2012
Good use of QR codes can catapult a campaign into the realm of the innovative, however, true innovation requires the effective use of new technology. And since the technology is new, literature and knowledge regarding its effective usage is scarce, resulting in the failure of many QR Code campaigns. Read to find out more.
Tags : scanbuy, marketing, emerging marketing, qr codes, mobile marketing, mobile apps, mobile uploads, interactive marketing
     ScanLife
By: ScanLife     Published Date: Feb 25, 2012
The report details information such as overall barcode scanning trends, mobile operating systems scanning shares, representative demographics of users, and activities of overall states and/or countries with the highest scanning utilization.
Tags : scanlife, marketing, emerging marketing, mobile marketing, barcode, mobile phones, smart phones, interactive marketing
     ScanLife
By: MediaVantage     Published Date: Feb 22, 2012
As the global leader for on-demand software for real-time reputation management, MediaVantage provides complete visibility into global reputation. It enables communicators to securely align team members, plan the synchronized delivery of messages, and engage with stakeholders through traditional and social media channels.
Tags : mediavantage, communications, live demo, social media, global reputation, messages, content management systems, interactive marketing
     MediaVantage
By: Heiler     Published Date: Feb 22, 2012
Many companies invest a great deal of money in optimizing their eCommerce shops. How can Product Information Management (PIM) system contribute to company's success? Read on to find out more.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
Find out more about PIM 360-degrees Now!
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
This white paper provides insight on how PIM is changing process and offers 6 key factors on how to succeed in implementation and change management.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
In this white paper you'll find just what you need to know in order to build a strategy to optimize your conversion rate!
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
This white paper takes a look at First Movers, those who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
Today, many companies do not have a consistent and transparent process established in their Product Information Supply Chain. In this white paper you will find out just what exactly PIM 360 means and how it relates to your business.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Radian6     Published Date: Feb 17, 2012
With this ebook, you will have what you need to get started so you can go forth and measure!
Tags : radian6, marketing, social media, customer service, public relations, social media marketing, interactive marketing, web analytics
     Radian6
By: IBM Unica     Published Date: Feb 09, 2012
Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
Tags : ibm, real-time, marketing, customer satisfaction, response rates, real-time content, marketing research, marketing solutions
     IBM Unica
By: IBM Unica     Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
Tags : ibm, web analytics, data analytics, customer engagement, data management, marketing, marketing research, interactive marketing
     IBM Unica
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