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Interactive Marketing

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By: Reevoo     Published Date: Nov 03, 2011
Social shopping has changed the purchase journey beyond all recognition. Get a grip on the new social purchase journey. Get your free whitepaper now!
Tags : social commerce, social media, social media for business, social network, marketing, outsourcing social media marketing, outsourcing, digital frames
     Reevoo
By: Limelight Networks     Published Date: Nov 02, 2011
Learn how to turn content assets into online consumer engagement and higher web conversions.
Tags : content assets, content marketing, engagement, web conversion, limeilght, strategic marketing, master, search marketing agencies
     Limelight Networks
By: Neustar Registry     Published Date: Oct 17, 2011
The Internet is changing. Learn how applying for your own brand Top-Level Domain (TLD), such as .canon or .hitachi, can help improve natural search, build trust with your customers, and generate revenue through your agent channel.
Tags : seo, tlds, brand, community, gtlds, roi, icann, internet regulation
     Neustar Registry
By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
Tags : mobile strategy, mobile site, mobile website, mobile marketing, mobile web, interactive/pr agencies, search marketing agencies, interactive marketing
     Limelight Networks
By: GoToWebinar     Published Date: Oct 05, 2011
"So you drank the Kool-Aid and subscribed to the idea that your presentations need to ""tell a story"" and ""be more visual."" But how do you translate dry information into something that's compelling to your audience? When you get back to the basics and focus on the structure of the information you present, you'll find a new way to lay the groundwork for a clean and clear storyboard that will deliver the story and visuals you want. Watch this on-demand webinar to hear Cliff Atkinson, author of Beyond Bullet Points, talk about how you can turn dry content into a compelling presentation. "
Tags : citrix, webinar, presentations, visuals, technology, marketing, structure, on-demand
     GoToWebinar
By: GoToWebinar     Published Date: Oct 05, 2011
In this age of technological distractions, catching and keeping someone's attention during presentations is more important than ever before, and it's especially so for webinars. Fortunately, presenting online isn't hard - but it is different. Watch this on-demand webinar with Roger Courville, author of The Virtual Presenter's Handbook, for a practical session on how to take your online presentations from good to great.
Tags : citrix, webinar, on-demand, video marketing, technology, marketing, web, interactive marketing
     GoToWebinar
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Echosign     Published Date: Sep 19, 2011
Leading companies recognize the importance of eSignatures. This Buyer's Guide lets you know what to look for in an eSignature solutions vendor.
Tags : digital signature, electronic signature, electronic signatures, digital signatures, e-signature, real sign, realsign, realsign signatures
     Echosign
By: Silverpop     Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
Tags : silverpop, marketing, behavioral targeting, segmentation, social media, interactive marketing, web analytics, market research
     Silverpop
By: Acquia     Published Date: Sep 13, 2011
More and more, Open Source presents not only a cost alternative, but instead an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Social Publishing Drupal solution to various proprietary Content Management systems.
Tags : acquia, tco, open source social publishing, business software, drupal, web marketing, content management systems, social media
     Acquia
By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
Tags : ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
     IBM Unica
By: IBM Unica     Published Date: Sep 08, 2011
According to Unica team, this ebook teaches how the right Interactive Marketing solution can help marketers engage their customers.
Tags : ibm, unica, marketing ebook, interactive, social media, cross-channel, integration, email deliverability
     IBM Unica
By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
Tags : ibm, unica, marketing, data-into-action, contact management, technology infractructure, roi, interactive marketing
     IBM Unica
By: Spredfast, Inc.     Published Date: Aug 30, 2011
Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.
Tags : spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Aug 30, 2011
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
Tags : spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube
     Spredfast, Inc.
By: Marketo     Published Date: Aug 16, 2011
Do you know what profits a 10% increase in your marketing budget would generate? Forty-four percent of qualified marketers have no idea. This guide will help you calculate just that, and so much more!
Tags : marketo, marketing metrics, marketing roi, marketing profits, marketing, marketing analytics, marketing revenue, social media
     Marketo
By: IFS     Published Date: Aug 11, 2011
ERP software is often criticized for being complex and difficult to use. Learn how to evaluate ERP software for usability.
Tags : ifs, usability, erp selection criteria, enterprise resource planning, enterprise application selection, modern soa-based architecture, enterprise application search, web-type navigation
     IFS
By: IBM Software     Published Date: Aug 02, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
Tags : ibm, business analytics, data analytics, customer behavior, business intelligence, dashboard, social media, consumer sentiment
     IBM Software
By: Kaon     Published Date: Jul 29, 2011
Download this white paper to learn more on how to unify your marketing message across all channels, reduce product marking expenses, and excite and engage customers with product and solution demonstrations.
Tags : kaon, products, problem solving, resolution, virtual product model, sales demonstration, product roadshows, multi-channel marketing
     Kaon
By: Cactus Commerce     Published Date: Jul 20, 2011
Download this whitepaper to gain insight into retailers that were faced with the challenge of presenting the best possible online experience and how they were able to offer extended features and functionality to their customers.
Tags : cactus commerce, commercelive, microsoft e-commerce, cross channel e-commerce solution, e-commerce platform, digital e-commerce solution, e-commerce web design, sharepoint ecommerce solution
     Cactus Commerce
By: GoToWebinar     Published Date: Jul 08, 2011
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales. This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
Tags : citrix gotowebinar, live webinar, marketing webinar series development, eguide, competitve edge, key planning, content and distribution, interactive marketing
     GoToWebinar
By: GoToWebinar     Published Date: Jul 08, 2011
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it? This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
Tags : citrix gotowebinar, lead nurturing campaign, cold prospect list, marketingsherpa, conversion boost, lead conversion, webinar marketing program, interactive marketing
     GoToWebinar
By: GoToMeeting     Published Date: Jul 08, 2011
In 2.7 seconds, a prospect will decide whether to read, forward or delete your email. (How are we doing so far?) This new eBook by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
Tags : citrix, sales, email prospecting campaign, ebook, jill konrath, value proposition, snap factors, credibility
     GoToMeeting
By: Kaon     Published Date: Jul 07, 2011
In this FREE eBook, learn how PRODUCT marketing departments are creating engaging tools to look 'under the hood' and gain far more knowledge and understanding of the capabilities and benefits of MEDICAL, TELECOM and INDUSTRIAL products. Whether it's a MRI machine, a server or large machinery, INTERACTIVE 3D MARKETING SOLUTIONS are creating powerful customer experiences proven to INCREASE SALES and excite customers.
Tags : kaon, product marketing department, engaging tools, unified messaging, interactive technology, chiefmarketer penton, marketing challenges, interactive marketing
     Kaon
By: G+     Published Date: Jun 07, 2011
What do former execs from HP, PepsiCo Global Foods, and GE Water think about Medical Device innovation? Download this white paper to view the top takeaways from GLG's Best Practices in R&D for Medical Device Innovation panel.
Tags : g+ content, glg, best practices, r&d, medical device, gerson lehrman group, interactive/pr agencies, interactive marketing
     G+
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